January 28, 2019
Serviceplan Campaign X created an eye-catching print campaign for Sky, which ran in magazines, on billboards and Sky’s Facebook page. Titled ‘Miss the Start. Miss the Story’, clever copywriting plays on the titles and typography of iconic movies including Kill Bill, Goldfinger, Trainspottin… weiterlesen
January 22, 2019
Serviceplan Campaign International and BMW present the third model of the new luxury series With THE 7, which follows the BMW 8 Series Coupé and the BMW 8 Series Cabriolet presented in autumn 2018. All models are under the umbrella of "Bayerische Motoren Werke" and feature a redesigned logo … weiterlesen
January 15, 2019
The three independent agency groups - Serviceplan, Hakuhodo und Unlimited – have signed a strategic alliance to provide clients and prospects with a genuine global offering based on locally rooted insight. This unprecedented cooperation is designed to offer existing clients and prospects a g… weiterlesen
January 8, 2019
The first study of its kind demonstrating the qualitative impact of TV, YouTube, and Facebook video media – both separately and combined Key findings Video advertising is the driver for all indicators relating to advertising effectiveness, in particular advertising recall and spontaneous … weiterlesen
January 8, 2019
Just in time for the beginning of the year, when many people make New Year’s resolutions to be more healthy, PENNY and Serviceplan are launching a campaign with the entertainer NENA for their own brand "Naturgut". Under the motto "Naturally for everyone", the integrated campaign is intended … weiterlesen