Neues von der Agentur Serviceplan Group

Number one in Germany’s RECMA ranking: In this year's ranking of media agencies by the French independent market research institute RECMA, the Mediaplus Group was the top-rated media agency in Germany. Munich, August 3rd 2017 – The French independent market research institute RECMA, based i… weiterlesen

Serviceplan International swelled its ranks on 1st of July 2017, thus underlining the internationalisation strategy of the Serviceplan Group. Stefan Krötz will fill the newly created position of Chief Digital Media Officer International going forward while Jason Romeyko will assume the role… weiterlesen

The Serviceplan Group closed the 2016/2017 financial year with an increase in sales of 14 per cent and generated agency fees of EUR 388 million. Europe’s largest independent communications agency was thus well above the industry average this year. Munich, July 27th 2017 — The Serviceplan Gr… weiterlesen

The marketing arm of BMW Germany and MINI Germany has awarded its media budget: Mediaplus has emerged as the successful bidder once more and is extending its contract by three years initially from January 1st 2018. Munich, July 25th 2017 — The marketing arm of BMW Germany and MINI Germany h… weiterlesen

Serviceplan Campaign X presents its first international campaign for the MINI Clubman: the communication strategy of the campaign focuses on the strong positioning as a covetable car that is ideal for everyday use. A TV commercial, several product films, a cinema commercial as well as a pri… weiterlesen