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| Titel | Glasses of Drought |
| Agentur | Havas Istanbul |
| Kampagne | Glasses of Drought |
| Werbende | Reckitt Benckiser |
| Marke | Finish |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 3 |
| Geschäftsbereich | Haushaltsprodukte & Pflege |
| Story | Turkey is on the brink of serious water shortage, and the brand has launched a huge campaign calling everyone to start saving for future generations. One of the most evident signs of this shortage is the water levels in the lakes, where water levels have seriously dropped. So we have studied the topography of 5 lakes (Seyfe, Suğla, Ilgın, Karataş and Burdur Lakes) and turned their shapes into glasses, each glass representing a lake. The amount of water they hold is also the percentage of the water remaining in those lakes. So, if there’s only 64% of water left in Burdur lake, the glass can also hold that percentage of water. The glasses were first launched on the 22nd March, World Water Day, which also happens to be the date of the biggest national economic forum; Uludağ Economical Forum. All the glasses at the event were swapped with our glasses. Here we reached 2.200 people the major opinion leaders of the country: Members of the government, top academicians, company CEO’s and all the news channels. We hacked the event. As they tried to drink water out of a shallow glass, they could see our website. |
| Medientyp | Produktdesign/Entwicklung |
| Länge | |
| Marketing Director | Tarık Bayar |
| Senior Brand Manager | Cem Oğuzcan |
| Senior Brand Manager | Harun Çeliksoy |
| Senior Media Manager | Başak Malçok |
| Senior Assistant Brand Manager | Buse Leblebici |
| Chief Creative Officer | Ergin Binyildiz |
| Creative Director | Yavuzhan Gel |
| Creative Teammitglied | Serhan Kocak |
| Creative Teammitglied | Sezgin Bulut |
| Creative Teammitglied | Anıl Süleyman Çınar |
| Agency Producer | Sıla Salgın |
| Agency Producer | Gözde Bilir |
| Direktor Kundenservice | Berk Yılmaz |
| Client Services Team | Hare Lilya Ganiç |
| Client Services Team | İrem Pusal |
| Strategy Director | Ayça Çınar |
| Media Director | Didem Demiralp |
| Stellvertretender Mediendirektor | Nevin Nebioğlu |
| Media Supervisor | Aylin Aykut |
| Media Supervisor | Tekin Timoçin |
| Media Buy/Planner | Onur Güner |
| Media Buy/Planner | Tuğyan Şendil |
| Media Buy/Planner | Ülkü Şimşek |
| Media Buy/Planner | Erdem Yürük |
| Branded Content | Circus |
| Branded Content | Contentine |
| General Manager | Özer Sata |
| Geschäftsführender Teilhaber | Berk Doğan |
| Geschäftsführender Teilhaber | Gizem Akbulut |
| Fotograf | Barış Önder Güler |
| Photography / Retoucher | P Blok |
| Post-Produktion | ABT |
| ADR | Murat Çelikkol |
| Musik | 3K1A |
| Packaging Design | Metin Kilinc |
| Packaging Design | Ajans Reset |
| Glassmaker | Musa Teke |
| Glassmaker | Safir Cam |
| Glass Mold | Mehmet Öztürk |
| Glass Mold | Özay Cam |
| Glass Print | Halit Samsa |
| Glass Print | Nurcan Baskı |
| Product Producer | Uğur Vanlı |
| Product Production Company | Medyabank |