We like to say, “we’re not marketers, we’re people who work in marketing.” It reminds us to look up from the data and technology and marketing speak, and answer the only questions that really matter: What are people doing? What do people want? Why would people care? Through ICF Next Anthrolytics℠, we combine rigorous analytics with good old fashioned sneakers-on-the-ground research for a real world, first person understanding of the people we’re talking to. It allows us to bring a people-first perspective to our clients’ business. Our purpose-built agency model, also ensures that we have broad and deep experience across the marketing spectrum to ensure that we connect with people where and how it makes the most sense for any given brand…whether that is advertising and design, PR and social media or loyalty and CRM, all with a deep digital core. We never forget that people are increasingly skeptical of marketers, so rather than interrupting their lives and conversations, we look for ways to join the conversation, and add to it in a meaningful way. Finally, we are driven by outcomes—not outputs. We have driven $875MM in incremental revenue for a global toy retailer, the best quarter in history for a global vacuum manufacturer and even increased the GDP of a nation. Our clients feel this difference, and have recognized us with a world-class Net Promoter Score of 58 (on a scale where 0 is Average and 50 and up is considered World Class).
A division of ICF International (NASDAQ: ICFI), ICF Next is a full-service marketing-services agency purpose-built for the new realities facing clients. With more than 800 employees across 14 cities in the U.S., Canada and India, ICF Next is one of the world’s top 50 agency companies by revenue. It boasts uniquely broad and deep expertise across the entire spectrum of marketing services, having been recognized as a “leader” in loyalty and CRM by Forrester Research, Public Relations Agency of the Year by PR Week and Adobe Marketing Cloud’s North American Partner of the Year. ICF Next’s individual brand campaigns have won 30 Effie Awards, the marketing industry’s highest accolade for effective marketing. For more information, visit www.icf.com/next