TitelSuper Schooner
Agentur
Kampagne Super Schooner
Werbende Merivale
Marke Merivale
PostedApril 2022
Geschäftsbereich Gastätte & Schnellgaststätte
Story Australia went into national lockdown in March 2020, due to the COVID-19 pandemic. Businesses across the nation were closed overnight, as the government attempted to halt the spread of the virus. Months later, as the rate of daily infections was consistently maintained at zero, restrictions started to lift, and eventually businesses such as pubs/bars were allowed to open to the public again. However, Australians were understandably a little slow to return to pubs/bars, as group interactions still made many people a little hesitant and nervous. Our client, Merivale, owns 70 licenced venues in Sydney, and our brief was to encourage consumers to come back to these establishments, especially in groups. Yep, our job was to normalise Aussies going back to the pub – a brief that would have seemed extremely redundant pre-COVID! How did we do this? By solving an age-old problem and particular pain point for many pub patrons.
Medientyp Case Study
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Ogilvy Australia Derek Green, Executive Creative Director
Ogilvy Australia Gavin McLeod, Executive Creative Director
Ogilvy Australia Andrew Hankin, Creative Director
Ogilvy Australia Boris Garelja, Creative Director
Ogilvy Australia Andy Cooke, Art Director
Ogilvy Australia Ryan O'Connell, Head of Planning
Ogilvy Australia Nathan Quailey, General Manager
Ogilvy Australia Tom Warren, Account Director
Merivale Paul Mant, Group Beverage Manager
Merivale Ben Collis, Senior Marketing & Partnerships Manager
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Vert Andrew Simpson, Principal
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