Tele2 and INDIE Amsterdam launch spectacular Sim Only campaign

Tele2 is the only major provider with Sim Only subscriptions that you can terminate monthly. The new sensational production pulled out all the stops to celebrate this freedom. Not because we had to, but because we could.

Cilesta van Doorn, Managing Director Brand & Communications at Tele2: "We make the lives of our customers more hassle-free and fun, by always connecting them superfast with everything and everyone. The next step being that you can now also join and leave Tele2 whenever you want. And this new-found freedom merits a breath-taking new campaign."

Emilio de Haan and Rogier de Bruin, Creative Directors at INDIE Amsterdam: "We’re really proud of this film, because we think that with it we’ve succeeded in making that next step in the Tele2 campaign. The same colourful world; but now with even more energy, even more spectacle, even more Tele2."

The commercial was directed by Jason Koenig, an American music video director who frequently works for American stars such as Macklemore and Ryan Lewis, and has currently gone viral globally with his video for "The Shape of You" by Ed Sheeran.

The lead role in the commercial is played by Lynn Yung, freerunning world champion, who did all her own stunts.

The music in the commercial is a remix of the old Matt Munro 60s hit, Born Free, made in collaboration with Big2, famous from The Opposites, and Paul Laffree. The artwork is by Jay Sunsmith, celebrated designer of, amongst other things, the Top Notch logo.

Last year, INDIE Amsterdam won Lamp Awards, SAN Accent awards and a Silver Effie for the ‘Not because you have to, but because you can’ campaign.