Kontaktinformationen

12 Bishops Bridge Road Paddington
London W2 6AA
Großbritannien
Telefon: (+44) (0)207 258 3979
E-Mail:

Jemima Monies

Jemima Monies

Deputy Managing Director

Telefon: (+44) 207 073 6944


Informationen

Hauptkompetenzen: Digital, Mobile Marketing, Social Media Marketing, Marketing Services, VKF/Point of Sales, Corporate Kommunikation, Branding/ Produktentwicklung, Strategy and Planning, Finanzen, Technologie, Business-to-Business, Öffentliche Dienste, Vertrieb, Entertainment, Schönheit, Mode, Luxusprodukte, Reisen und Turismus, Verbraucher, Kinder, Jugendliche, Senioren, Keine

Gegründet in: 1968

Mutterfirma:

Netzwerk:

Holding: Omnicom Group Inc. (New York, Vereinigte Staaten von Amerika)

Mitarbeiter: 380

Awards: 2007

Kreative Projekte: 319

Kunden: 32

Hauptkompetenzen: Digital, Mobile Marketing, Social Media Marketing, Marketing Services, VKF/Point of Sales, Corporate Kommunikation, Branding/ Produktentwicklung, Strategy and Planning, Finanzen, Technologie, Business-to-Business, Öffentliche Dienste, Vertrieb, Entertainment, Schönheit, Mode, Luxusprodukte, Reisen und Turismus, Verbraucher, Kinder, Jugendliche, Senioren, Keine

Gegründet in: 1968

Mutterfirma:

Netzwerk:

Holding: Omnicom Group Inc. (New York, Vereinigte Staaten von Amerika)

Mitarbeiter: 380

Awards: 2007

Kreative Projekte: 319

Kunden: 32

adam&eveDDB

12 Bishops Bridge Road Paddington
London W2 6AA
Großbritannien
Telefon: (+44) (0)207 258 3979
E-Mail:
Jemima Monies

Jemima Monies

Deputy Managing Director

Telefon: (+44) 207 073 6944

Dreamies and adam&eveDDB launch global ‘All It Takes Is A Shake’ campaign

adam&eveDDB demonstrates the power Dreamies has over the nation’s cats with a new campaign showing how just one shake of a pack of Dreamies can instantly win over any feline.

The campaign sees the launch of adam&eveDDB’s new ‘All It Takes Is A Shake’ global brand line for Dreamies, which launched initially in the UK in January 2019, and will be followed by the US, Australia and Europe later in the year.

In a series of TV and online videos called ‘Cat Borrowers’, non-cat owners are shown exploiting the irresistible power of Dreamies to win the affections of their neighbours’ cats.

In one spot, a girl whose mother won’t let her have a cat is shown luring a handsome Calico in through a window with just one shake of Dreamies. In another, a would-be lothario uses the Dreamies pack shake to tempt some neighbourhood cats onto his sofa so he can seem more attractive to his cat-loving date. The third ad features an elderly nosey neighbour who uses Dreamies to get cats over to visit.

The ‘Cat Borrowers’ campaign is being integrated across channels, running on television and online, and backed by sampling and point-of-sale materials.

Chris Rodi, Marketing Director, Mars Petcare UK said: “As all pet lovers know, cats can be fussy when it comes to showing their affections - until they hear the irresistible Dreamies pack shake. This new campaign will strike a chord with cat owners – and cat borrowers – about the best way to win over feline affections. adam&eveDDB has brought our new Dreamies brand proposition to life in a way that cat owners will find all-too relatable – we only ask that consumers use Dreamies in a responsible way.”

Richard Brim, Chief Creative Officer at adam&eveDDB, said: “All cat owners wonder what their cat gets up to, but deep down they know. They’re at the neighbour’s. Cat borrowers are everywhere. It’s a brilliant truth, that’s made for a really disruptive campaign. If you don’t have a cat, borrow one.”