Press Releases - adam&eveDDB - adam&eveDDB Press Releases at en-us Copyright 2020 adam&eveDDB builds anticipation for Paralympic Games with its first IPC campaign Viewers will get a first-person taste of what it’s like to run a Paralympic 100 metres final as a vision impaired sprinter in a new campaign looking ahead to the Tokyo 2020 Paralympic Games. Called ‘Wait for the Greats’, the film is the first campaign created by adam&eveDDB since its appointment by the International Paralympic Committee (IPC) in 2019.

The IPC briefed adam&eveDDB to help continue its mission to showcase how Para sport is transforming the lives of persons with disabilities– work which is given a huge boost every four years when a global cumulative TV audience in excess of four billion people watches the Paralympics.

With Tokyo 2020 now postponed until 2021, the IPC wanted to find another way to continue the momentum and keep the spotlight on Para athletes. The answer was to look forward to the greatness coming next year, but with a twist – showing it from the perspective of David Brown, the fastest fully blind sprinter in the world, running 100 metres in under 11 seconds, and a competitor at the London 2012 and Rio 2016 Paralympics.

For 17 seconds, we experience the world as David did during the men’s 100 metres T11 final in Rio – the sounds of the crowd, in-race commentary from Jerome Avery, David’s guide runner, as well as David’s feelings. The whole time, the screen is almost totally black, to give viewers an idea of the extent of vision impairment experienced by T11 competitors.

The ad breaks on 24 August in the UK and US, where it will run on Paralympic broadcaster Channel 4, NBC and online. adam&eveDDB has also made an audio described version for people with a vision impairment and a subtitled version for those who are deaf or hard of hearing.

The ad features music from the new Netflix film ‘Rising Phoenix’ about the Paralympic Movement which was scored by Daniel Pemberton.

The IPC is making the film available globally to Paralympic broadcasters so it can be aired to audiences to build anticipation for the Games in 2021.

Craig Spence, Chief Brand & Communications Officer at IPC, said: “Faced with unique circumstances and a historic first postponement of the Paralympic Games, we have a Groundhog Day scenario whereby we are once again celebrating one year to go until the Tokyo 2020 Paralympic Games. To mark the occasion, maintain interest in the Games and generate excitement for next year we wanted an impactful global campaign that would appeal to Paralympic Games rights-holders and sport fans around the world.

“We are hugely grateful to adam&eveDDB for their creativity in developing the ‘Wait for the Greats’ campaign, which we will now roll out across multiple channels in more than 180 countries with the support of our National Paralympic Committees around the world.”

Mat Goff, Joint Group CEO at adam&eveDDB, said: Having a brief to do something different with IPC has resulted in a piece of work we’re very proud of, and it also gave us the chance to work with David Brown and Jerome Avery, two incredibly talented athletes and inspiring humans.” 

2020-08-25 00:00:00
Lloyds Bank continues partnership with Mental Health UK, supportingcustomers through this challenging time
  • New advert airs on Thursday 14 May
  • Features customers discussing the mental health challenges faced during this crisis

    Lloyds Bank and Mental Health UK have launched a new campaign to support to customers who have been affected by the Covid-19 crisis. New TV, radio and social media adverts (from Thursday 14 May) highlight a shared commitment to be there for customers.


    Building on the mental health awareness campaign that won Channel 4’s £1m ‘Diversity in Advertising” competition in 2018, this new work, also by ad agency adam&eveDDB, features customers, in scenes now synonymous with households and businesses in lockdown, questioning mental health challenges faced during the crisis.


    The advert will air during tonight’s edition of ‘Who Wants to be a Millionaire’ on ITV1. 


    Lloyds Bank is there for the people and businesses the length and breadth of Britain, from every generation. Due to COVID-19 many of them have got a lot on their mind at the moment. The new campaign shows them that Lloyds is by their side, providing support and advice alongside Mental Health UK. The partnership has gone from strength to strength over the last three years, with the launch of the Mental Health and Money Advice service, which helps those experiencing poor mental health with their finances, and Bloom, which supports the mental health of young people.


    ‘Does it make me feel like I could lose everything?’ asks a small business owner with a sticker saying ‘stress. ‘Does this affect our plans for the future?’ wonders a pregnant woman whose sticker says ‘isolation.’ Does this make me feel like it’s all my fault?’ ponders a woman with ‘guilt’ written on a sticker on her forehead.


    Brian Dow, Chief Executive, Mental Health UK, said: “With a growing number of us experiencing new or worsening mental health problems due to Covid-19, the need to ensure no one is left isolated or unsupported has never been greater. We are proud to be a partner on this campaign connecting people with the advice and information they need to navigate this challenging time, and we are grateful for Lloyds Banking Group's continued commitment to moving the nation's mental health forward.”


    Lloyds Bank has created a wealth of support with Mental Health UK to help customers through these uncertain times


    Richard Warren, Director of Marketing Communications at Lloyds Bank, said: “In these unprecedented times lots of our customers will be experiencing stress and anxiety, with many people finding that their everyday life and financial situation has changed overnight. Our partnership with Mental Health UK continues to offer help and support to the people of Britain during these difficult times.”


    Lloyds Bank has raised over £10 million for Mental Health UK since launching the partnership in 2017.

    2020-05-14 00:00:00
    adam&eveDDB, along with adidas and EA Sports FIFA Mobile, creates wearable tech that turns your real-world skills and movement into in-game rewards adam&eveDDB is working with the biggest brands in tech, sport and gaming to launch a groundbreaking innovation. adidas GMR (pronounced Gamer) is a smart insole that tracks your real world football skills and uses that data to improve your team in EA Sports FIFA Mobile – the better you get on the football field, the better your players become in FIFA Mobile.

    Utilising Google Jacquard technology, the insole tracks footballers’ speed, distance, shot power and passes. The data collected by the insole is then synced directly to the user’s FIFA Mobile team.

    Collaborating with adam&eveDDB, adidas secretly hid the GMR insole inside football boots in the days running up to the tech’s official release on 10 March. A online film, promoted by some of football’s biggest names, documents the high tech insoles being ‘smuggled’ into boots, before being hidden in stores around the world for gamers and footballers to find and sent to unknowing influencers.

    The launch film featuring Paulo Dybala, also created by adam&eveDDB, sees two people battling it out for the best team rating on FIFA Mobile by competing in a series of gritty real-world challenges to prove their skill. The film is being followed by a product demo film and a series of ‘skills videos’ explaining how the product works and what it tracks. As well as creating the launch strategy and content for GMR, adam&eveDDB collaborated on certain elements of its development: packaging, in-game functions, visuals and branding.

    Adidas GMR, specifically designed to fit in any boot, is being made available for purchase in-store and online, allowing gamers and footballers around the world to “Play connected”.

    Mat Goff, Joint CEO at adam&eveDDB said: “This has been an incredible collaboration to be part of, working with some of the best loved brands in the world to create a wearable tech product with proper impact – making in-game currency from your real-world skills and movement is wearable tech at its best.”

    Florian Alt, VP Marketing from Adidas added: “adidas GMR marks an exciting new era in sports innovation where digital and real world football overlap. By exploring and challenging traditional approaches to product development, alongside Jacquard by Google and EA SPORTS FIFA Mobile, we have been able to equip players with a whole new way to use their creativity for the betterment of sport.”

    FIFA Mobile is played by 300 million people worldwide. 

    2020-03-11 00:00:00
    adam&eveDDB’s new Touareg campaign for Volkswagen reveals the power of Night Vision Completely invisible on a dark winter night, a woman and her faithful dog take a run in the park in the latest national TV and cinema campaign for Volkswagen, created by adam&eveDDB.

    Revealed only by the mist of their breath and their shadows under lights, their journey takes a thrilling turn as they encounter Volkswagen’s new flagship Touareg Black Edition in the fog that surrounds them.

    The ad highlights that the Touareg is the first Volkswagen model available with the Night Vision assist system. A thermal image camera (infrared camera) integrated at the front of the car registers infrared radiation and can detect and warn the driver of people or animals from 10m-130m ahead. By revealing the woman and her best friend it’s this technology that helps our relieved driver avert any danger.

    The work comprises of 30-sec and 60-sec versions for TV and a longer 2-min cinema cut featuring the ride comfort, sleek lines and state-of-the-art driver assist feature in the Touareg.

    The film was directed by Niclas Larsson @new-land London and shot by DOP Linus Sandgren (La La Land, No Time to Die). The music for the spot was composed by Carlos Cipa, with post production by Untold Studios. 

    2020-02-24 00:00:00
    adam&eveDDB sends the Famous Five on their next GWR Adventure adam&eveDDB is launching the next chapter of Great Western Railway’s campaign, featuring the Famous Five. The new TV spot “Five and the Jetpack”, directed by The Greatest Showman’s Michael Gracey, kicks off the campaign.

    adam&eveDDB’s campaign harks back to Enid Blyton’s original Famous Five narratives, with an adventure that starts when Uncle Quentin shows off his latest invention – a homemade jetpack. The jetpack doesn’t perform quite as it should, and when Uncle Quentin proudly presses the ignition button, he spirals out of control and into the sky.

    The adventurous quintet quickly jump on a high speed GWR train in a bid to follow him and save him from whatever danger he may be in. From inside the train, they spot Uncle Quentin hanging off a distant castle, and in a race against time they speed through the stunning countryside, straight past queuing traffic, and catch him just before he falls.

    The integrated campaign, created in collaboration with Friends Electric and Partizan, celebrates GWR’s new timetable which has introduced faster journey times, a more frequent service, and better seating availability across their network.

    This is the third instalment of the adventures embarked on by Julian, George, Dick, Anne, and Timmy the dog that adam&eveDDB has created for GWR. After three years of significant changes to GWR’s business, the launch of their new timetable is an important milestone in their ongoing vision to re-value rail in the hearts and minds of the travelling public.

    Paul Billingsley, Managing Director at adam&eveDDB says: “We couldn’t be more proud to launch the latest chapter of this much-loved campaign. It’s our third consecutive year of Famous Five work for GWR, and stands as testament to the power of pairing consistently distinctive brand assets with beautifully crafted story-telling.”

    Amanda Burns, Head of Marketing & Sales at GWR says: “It’s always been our ambition to produce distinctive advertising that stands out in a crowded travel market. This new adventure enables GWR to promote the benefits of our transformation in an engaging and spirited way, inspiring a better way to travel to so many wonderful destinations on our network.” 

    2020-02-06 00:00:00
    John Lewis & Partners and Waitrose & Partners launch first ever joint Christmas TV advert, ‘Excitable Edgar’ In their first ever joint Christmas campaign, John Lewis & Partners and Waitrose & Partners have come together to create an advert which tells the heartwarming story of a little girl and her friendship with an excitable young dragon.

    ‘Excitable Edgar’ is a two minute thirty second advert set to the iconic song ‘Can’t fight this feeling’ by REO Speedwagon and re-recorded by Dan Smith, lead singer of the band Bastille. It centres around the theme of bringing people together at Christmas time through delicious food and thoughtful gifts, which show loved ones how much you care.

    The story follows a little girl, Ava, who is eagerly preparing for Christmas along with her family and friends. This includes an enthusiastic dragon called Edgar who, unable to contain his excitement for the festivities, is finding it increasingly hard to control his instinct to breathe fire.

    The ad follows the pair as they attempt to join in with seasonal activities - with some unexpected consequences. Ice-skating is brought to a standstill when Edgar, in his festive excitement, accidentally melts the ice-rink. A carefully built snowman is reduced to a puddle and the annual dressing of the village Christmas tree ends in disaster once Edgar is involved.

    Worried he will ruin the Christmas festivities even further, Edgar shuts himself away. But his best friend Ava dreams up the ideal way to show Edgar how much she cares about him. She presents him with the perfect gift - a delicious Christmas pudding - which ensures he plays a unique role in the spectacular village feast, lighting up Christmas in his own special way.

    Martin George, Partner and Customer Director, Waitrose & Partners, said: “The magic of friendship and making our loved ones feel special, are some of the most wonderful things about this time of year. The Christmas pudding in the final scene is not just the showpiece of a spectacular feast which brings all the villagers together. It’s a reminder that a thoughtful gesture - whether that’s a delicious meal or a special gift - can mean so much.”

    Craig Inglis, Partner and Customer Director, John Lewis & Partners, said: "I'm delighted our two brands have come together for this year's Christmas campaign. It started from a spark of an idea - a little dragon's excitement about Christmas - and became the story of how someone goes the extra mile for their best friend to give just the right gift. It's a funny, heart-warming story that will resonate with our customers as they seek out the perfect gifts for their loved ones this Christmas.”

    Dan Smith, lead singer of alt-pop band Bastille said; “It’s so great to be asked to be part of this year’s John Lewis Christmas ad. As a band we’ve always had a lot of fun putting a twist on classic songs, and it’s been so good to be a part of this orchestral version of an eighties classic. We’re hoping we get an Edgar for Christmas too!”

    From 6.00am on Thursday 14 November, Partners at both John Lewis and Waitrose were the first to share the advert on their social media channels using the hashtag #WeArePartners and #ExcitableEdgar. The advert has launched on both brands’ social media channels and on and at 7.00am this morning.

    The ad will first air on television during ITV’s The X Factor: Celebrity on Saturday 16 November. 

    2019-11-14 00:00:00
    Wrong is the new right in star-studded global campaign for EA SPORTS FIFA 20 by adam&eveDDB Marking the worldwide launch of FIFA 20, adam&eveDDB has created a new global campaign focussing on innovators that play ‘wrong’ in the stadium, in the street and in the game.

    The 90-second film highlights that, from the stadium to the street, football has always been pushed forward by people who do things differently. It celebrates those that play ‘wrong’ and defy conventional wisdom to play in their own uncompromising style.

    The ad features superstars from the stadium Eden Hazard, Raheem Sterling, Jadon Sancho, Vinícius Jr and Megan Rapinoe, alongside street football innovator Lisa Freestyle and boxer Anthony Joshua.

    The film is part of a global campaign calling on players to “Break New Ground”. With the addition of the street football in the “Volta Football” game mode, players can play their own way and create like never before. The 360 campaign also features “The Groundbreakers” - a series of stories showcasing innovators from the stadium to the street

    Mat Goff, Joint CEO of adam&eveDDB, said: “There has always been a ‘right’ way to do things in football. But the global FIFA community are constantly making and breaking their own rules to show that wrong is the new right and changing the game for the better.’ 

    2019-09-30 00:00:00
    adam&eveDDB opens bike parts shop with a twist for Highways England motorbike safety campaign Motorbikes make up less than 1% of road traffic but account for more than 20% of serious and fatal vehicle casualties in the UK.

    To address this stark statistic adam&eveDDB and Highways England have created a new campaign encouraging motorcyclists to take control of their own safety by taking as much care of their own bodies, as they do their beloved bikes.

    The campaign focuses on the launch of a brand-new “bike parts” shop but, instead of bike parts, the shop stocks prosthetics used in surgery to repair the body after a crash.

    The ‘BikerTek’ parts shops, produced in partnership with Haygarth, have appeared at 13 motorcycling events, festivals and cafés around the country throughout the summer.

    The ‘parts’ in the shop looked like high-end bike parts, but on closer inspection were in fact medical implants you may need if undergoing major surgery following an accident.

    The shops were all staffed by real bikers who had survived accidents and had prosthetic parts fitted as a result, so they could talk to bikers about the tactics and skills required to avoid accidents.

    adam&eveDDB created an online film showing the unsuspecting bikers’ reactions when they find out what the parts in the shop are really for. The film ends with the strapline ‘Bikes repair easier than bikers’.

    The online film will be shared by influential bikers and biking groups throughout England in September this year and is supported by a series of press ads in biker magazines including MCN Motorcycle News, Ride, Bike, Practical Sportsbikes and Classic Bike. The campaign has also been covered by broadcasters such as BBC South-East, ITV Meridian, Brighton Latest TV and BBC Radio Sussex.

    Annemarie Hennessy, Head of Marketing and Events at Highways England, said: “While motorbikes account for less than 1% of vehicles on UK roads, more than 20% of all serious injuries and fatalities happen to motorcyclists. In addition to raising awareness through BikerTek, we are encouraging riders to attend advanced riding courses such as BikeSafe and Biker Down run by the emergency services, plus those from the Institute of Advanced Motorists and RoSPA.”

    Mike Stern, Managing Partner at adam&eveDDB, said: “Bike safety campaigns tend to use shock tactics, but that approach can often miss the mark. We wanted bikers to be as passionate about their safety as they are about their bikes. With BikerTek, we were able to engage bikers in new way and talk to them directly about an issue they can’t afford to ignore.” 

    2019-09-18 00:00:00
    adam&eveDDB’s ‘Amazing Starts Here’ celebration of real people shows anyone can win The National Lottery Michelle, a real-life employee at National Lottery operator Camelot’s contact centre, is the star of the new ‘Amazing Starts Here’ film, created by adam&eveDDB.

    The ad features both real contact centre employees and winners to highlight the reality that anyone can win the on The National Lottery. ­It breaks on TV on July 14, supported by radio and out-of-home activity.

    The ad follows Michelle on her daily journey to the office before focusing in on her and her colleagues as they watch The National Lottery draw in anticipation – frozen in time. Once the final lottery ball is drawn, the phones immediately start to ring – as Michelle and her colleagues start taking calls from eager players calling into The National Lottery Line.

    Hayley Stringfellow, Head of Brand Strategy and Marketing at Camelot, said: “The most exciting thing about playing The National Lottery is the anticipation that it really could be you who wins, and we wanted to create a campaign that brings this to life in a whole new way. We want everyone to know that not only does someone have to win, but also that people really do win all the time. Who better to show that than our contact centre colleagues, who have the pleasure of dealing with lucky winners every single day.”

    Sam LeCoeur, Managing Partner at adam&eveDDB, said: “Michelle and her Camelot colleagues have one of the best jobs imaginable – as they’re the first people to deliver good, often life-changing news. So, we loved the idea of putting actual contact centre employees at the heart of this new ‘Amazing Starts Here’ ad – reminding people of the reality that you never know when good luck can strike.”

    Michelle said: “Just like lots of people up and down the country, I go to the office and sit at a desk. But I make people happy for a living and not everyone can say that! Filming the ad was definitely not a typical working day and I was delighted to be able to help bring that winning experience to life.” 

    2019-07-12 00:00:00 celebrates the range of feelings that traveling evokes in latest iteration of ‘Live Curious’ campaign created by adam&eveDDB, the digital travel leader connecting travelers with the widest choice of unique places to stay, a range of must-do travel experiences and seamless transport options, and adam&eveDDB have released the next iteration of its ‘Live Curious’ advertising campaign. Directed by Fredrik Bond through MJZ with DoP Monika Lenczewska, th­­e new creative work celebrates six real human moments, packed with emotion, to capture and celebrate the range of feelings traveling evokes in all of us. From joy and freedom to determination and wonder, each moment is made possible by one of’s product features.

    From whooshing around freely at a beautiful sea-side resort that’s wheelchair accessible, to building up the courage to jump into the deep end of a refreshing villa-side pool, this campaign seeks to inspire British travelers to ‘Live Curious’ in a positive, real and relatable way. A key feature of the campaign is the role that music plays in each moment to awaken the senses and celebrate the way that ‘Living Curious’ makes travelers feel. The six songs featured to conjure this spectrum of feelings include ‘Freedom’ to Dolly Parton’s ‘Here You Come Again’; ‘Determination’ to Barbra Streisand’s ‘Gotta Move’; ‘Confidence’ to ‘Betty Davis Eyes’ by Kim Carnes; ‘Wonder’ to Yazoo’s ‘Only You’; and ‘Joy’ to "I Am The Very Model Of A Modern Major General" from Pirates of Penzance.

    With over 6 million reported listings in homes, apartments and other unique places to stay, as well as seamlessly connecting people with great things to do in over 150 destinations and transport options they can trust in virtually every corner of the globe, empowers travelers to experience the world while awakening the inner explorer in everyone.

    The Live Curious campaign is a 360 integrated campaign that includes six brand films. Each is available in a series of :20 and :15 second films, social content for Facebook, Instagram and YouTube as well as radio to further underpin the campaign. 

    2019-07-01 00:00:00
    adam&eveDDB creates ‘Epic Journey’ brand campaign for Lloyds Bank Lloyds Bank launches its latest brand campaign with an epic 60-second TV commercial featuring the familiar black horse. The campaign will be supported in VOD, OOH, DOOH and Cinema.

    At a time when the generational divisions in Britain are greater than ever the campaign highlights the importance of inter-generational support by showing the iconic horse and a young foal embarking on an epic journey together.

    Set to the soundtrack of ‘Look After You’ by Aron Wright, we see the two generations supporting each other on that journey; demonstrating Lloyds Bank’s commitment to be by the side of every generation.

    Catherine Kehoe, Managing Director for Group Brands & Marketing at Lloyds Banking Group said – “This is the latest chapter in the Lloyds Bank ‘By Your Side’ campaign. The new ad shows the importance of relationships between generations, and that we will always be by their side whatever challenges may arise”.

    Mat Goff at adam&eveDDB said:
    “By your side”, is a campaign that has consistently allowed us to demonstrate Lloyds Bank’s commitment to supporting customers of every kind in modern Britain. At a time where different generations need each other more than ever, this next chapter is a powerful and emotive illustration of Lloyds Bank’s commitment to be by the side of them all. 

    2019-05-14 00:00:00
    Halifax makes it happen with new TV advertisement
  • Halifax’s new TV advertcelebrates the feeling of a new home
  • Halifax have teamed up with adam&eveDDB to launch their latest campaign
  • Halifax launches new advertising campaign, debuting Saturday April 6 2019

    Today sees the launch of an exciting new phase for the Halifax brand. We’re refreshing the brand to make it look more modern and relevant for our customers, with a new strategy that shows how Halifax, a can-do brand, Makes It Happen for customers - whether through the joy of owning a new home, or simply paying in a cheque via our Mobile App.


    Our famous ‘X’ logo is also changing. Since its introduction in 1988 it’s become one of the UK’s most iconic logos. Using bolder colours and simplifying the ‘X’ design means it’s a great fit for a digital world that doesn’t forget our heritage.


    Following the success of Halifax’s historic advertising campaigns, Halifax has once again teamed up with adam&eveDBB, for the latest advert which dramatises and celebrates that feeling of excitement that comes with owning your new home.


    Directed by The Sacred Egg, through Riff Raff Films, the new advert follows a toy moving into a new house with its family. The audience follows its journey, experiencing the feeling of a new home. In and amongst the boxes and furniture, the toy sees a new world of possibility and promise all to the beat of the uplifting classic 70s track ‘Jungle Boogie’ by Kool and the Gang.


    Halifax has been helping people buy homes for 160 years, whether it’s a first home, family home, upsizing or downsizing, helping to make that new home feeling happen.

    The advert will be broadcast for the first time on Saturday 6 April 2019 on ITV during the ad break in Britain’s Got Talent. The new campaign will also feature in branch and online, as well as social media.


    Russell Galley, Managing Director, Halifax said: “This is about evolving our strong Halifax brand, making it more modern and more relevant. Our new strategy, Making It Happen, is action-oriented, is entirely customer focused, and absolutely right for the Halifax.”


    Catherine Kehoe, Managing Director, Group Brands and Marketing, Halifax,added:“We’re very excited to be re-launching the Halifax brand with a new strategy, visual identity and advertising campaign that makes Halifax more modern, distinctive and relevant.  ‘Halifax makes it happen’ is an action orientated brand promise that responds to what customers are looking for in their lives – a bank that enables them to achieve what’s important to them and their families in an easy, straightforward way”.

    2019-04-08 00:00:00
    adam&eveDDB encourages families to discuss money in new Lloyds Bank ‘M-word’ campaign A new campaign for Lloyds Bank, created by adam&eveDDB, encourages families to have the important conversations about money that they may be avoiding.

    ‘The M-word’ campaign was created in response to research from Lloyds Bank that showed money is a bigger taboo in British families than politics, sex or religion*. But with the different generations more dependent on each other than ever before to get on in life, the need to tackle important conversations about money has never been greater.

    The campaign runs on TV, OOH, press, radio and social, with the line: ‘The M-Word. It’s good to talk about money’. All the campaign executions bring to life the difficulty that most families have discussing financial matters in a way that feels authentic and real. It breaks across all media on 8th March.

    Lloyd’s research also showed the extent to which money worries are impacting on our lives, with one in three people saying that they have experience money-related stress and anxiety within the last month*. By contrast, 63% of people who had spoken about their money worries said they felt better after talking about it*.

    Mat Goff, Joint CEO of adam&eveDDB, said: “Last year we launched a campaign encouraging people to ‘Get the Inside Out’, in a bid to get people talking about their mental health. Building on this, ‘The M-word’ sets out to tackle one of the biggest causes behind these mental health issues – money. We want people to start talking about the important money issues rather than bottling them up.”

    As the bank that is by the side of every generation, Lloyds Bank is in the perfect position to understand the challenges facing members of every generation, and to encourage and support conversations between them.

    As well as bringing the issue to life the campaign will start to encourage the right kinds of discussions, and Lloyds Bank branch colleagues will play an active role in helping customers prepare for important conversations with their families.

    Richard Warren, Director of Marketing and Communications at Lloyds Bank, said: “Whether you’re getting married or talking to your parents about their retirement plans, it’s good to talk about money. Being open about our finances can help avoid problems in the future. By focusing our efforts on the M-Word we hope that this campaign will help start the conversation in families and make people more comfortable talking about money matters.”

    To ensure that people are approaching the conversations in the right way to make positive progress, Lloyds Bank are partnering with Relate, the UK’s leading relationship charity, to launch a series of ‘The M-word’ courses to help people talk about money at key life stages. This partnership with Relate will be handled by Unity. 

    2019-03-08 00:00:00
    International Paralympic Committee hires adam&eveDDB to create brand strategy The International Paralympic Committee (IPC) has appointed adam&eveDDB as its first creative agency, ahead of the organisation’s 30th anniversary this September.

    adam&eveDDB, which will support the IPC on a pro-bono basis, will play a key role in helping to grow the Paralympic Movement globally, working to improve the recognition, understanding and value of the Paralympic brand, and building greater awareness outside of the Paralympic Games period.

    The agency’s remit includes developing a new brand strategy, purpose, positioning and storytelling, and helping the IPC to leverage its global network of Paralympic Partners.

    Craig Spence, Chief Marketing and ICommunications Officer at the IPC said: “We are hugely excited to appoint one of the world’s leading creative agencies to help tell the story of how the Paralympic Movement transforms lives and society to a global audience.

    “adam&eveDDB has an exemplary track record for developing award-winning campaigns and we hope through this partnership we can benefit from their expertise. The Paralympics are the world’s number one sport event for driving social inclusion, attracting millions of spectators and billions of TV viewers around the world. It is vital for us in building greater awareness and understanding of the Paralympic brand that we work harder and cleverer to engage global audiences in between the Games. We believe adam&eveDDB will help us achieve this.”

    Mat Goff, Joint-CEO of adam&eveDDB said: “Anyone lucky enough to have witnessed the Paralympic Games at London 2012 or more recently in Rio will have seen the incredible power of Paralympic sport to challenge perceptions. The IPC are ambitious to build on the huge momentum behind their brand and we are delighted to be working with them on their mission to showcase how Para sport is transforming the lives of persons with disabilities.”

    Founded in 1989, the IPC is located in Bonn, Germany, and acts as the global governing body of the Paralympic Movement. It is responsible for co-ordinating the organisation of the Paralympic Games, developing the Paralympic Movement, and acting as international federation for 10 Para sports.

    The IPC is a membership-run organisation with more than 200 members. These are made up of National Paralympic Committees, International Federations, Regional Organisations and International Organisations of Sport for the Disabled. 

    2019-03-04 00:00:00
    Dreamies and adam&eveDDB launch global ‘All It Takes Is A Shake’ campaign adam&eveDDB demonstrates the power Dreamies has over the nation’s cats with a new campaign showing how just one shake of a pack of Dreamies can instantly win over any feline.

    The campaign sees the launch of adam&eveDDB’s new ‘All It Takes Is A Shake’ global brand line for Dreamies, which launched initially in the UK in January 2019, and will be followed by the US, Australia and Europe later in the year.

    In a series of TV and online videos called ‘Cat Borrowers’, non-cat owners are shown exploiting the irresistible power of Dreamies to win the affections of their neighbours’ cats.

    In one spot, a girl whose mother won’t let her have a cat is shown luring a handsome Calico in through a window with just one shake of Dreamies. In another, a would-be lothario uses the Dreamies pack shake to tempt some neighbourhood cats onto his sofa so he can seem more attractive to his cat-loving date. The third ad features an elderly nosey neighbour who uses Dreamies to get cats over to visit.

    The ‘Cat Borrowers’ campaign is being integrated across channels, running on television and online, and backed by sampling and point-of-sale materials.

    Chris Rodi, Marketing Director, Mars Petcare UK said: “As all pet lovers know, cats can be fussy when it comes to showing their affections - until they hear the irresistible Dreamies pack shake. This new campaign will strike a chord with cat owners – and cat borrowers – about the best way to win over feline affections. adam&eveDDB has brought our new Dreamies brand proposition to life in a way that cat owners will find all-too relatable – we only ask that consumers use Dreamies in a responsible way.”

    Richard Brim, Chief Creative Officer at adam&eveDDB, said: “All cat owners wonder what their cat gets up to, but deep down they know. They’re at the neighbour’s. Cat borrowers are everywhere. It’s a brilliant truth, that’s made for a really disruptive campaign. If you don’t have a cat, borrow one.” 

    2019-02-07 00:00:00
    adam&eveDDB lands UK Surf advertising Surf, the Unilever-owned laundry detergent brand, has moved its UK advertising account to adam&eveDDB following a competitive pitch process.

    The agency will take lead creative responsibilities on the Surf brand across the UK, working initially on a campaign to break in the second quarter of 2019. Activity will include film, out-of-home and print.

    adam&eveDDB was briefed to encourage people to choose Surf over rival detergent Bold, and own label brands, by reinforcing its scent credentials in a distinctive, relevant, and down-to-earth way.

    Gemma Cleland, VP Homecare at Unilever, said: "The team at adam&eveDDB impressed us with their understanding of Surf and the creative possibilities around how we deepen our relationship with the brand's millions of customers while continuing to attract new fans. We're looking forward to seeing how, together, we can deliver on our big ambitions for Surf in 2019."

    Rob Nichol, Managing Partner, at adam&eveDDB, said: "Surf is a much loved household brand with huge potential. We feel lucky and privileged to be working with the team there and can't wait to put our ideas for the brand into action.” 

    2019-02-04 00:00:00
    ITV and Veg Power launch radical new campaign from adam&eveDDB to get kids eating more veg Eat Them To Defeat Them is a radical new advertising campaign that aims to get kids eating more healthily. It launches today, Friday 25th January, across ITV and STV.

    adam&eveDDB devised the campaign for ITV and Veg Power with a bold new approach to promote veg. It is funded by a ground breaking alliance of all the UK’s major supermarkets and Birds Eye.

    Eat Them to Defeat Them’s strategy puts children in control in a fun, playful way, and speaks directly to them – playing to the truth that many kids think vegetables are gross – and engaging with kids and parents in a brand new way, looking to reinvigorate how vegetables are viewed and consumed.

    In a 60-second film, directed by Pulse Films’ Ninian Doff, children are cast as the heroes in movie scenario with a horde of vegetables emerging “from underground to take over the world”. The ad then depicts the kids chomping through a whole selection of veg in order “to eat them to defeat them #EatThemToDefeatThem ”.

    This new strategy is designed in response to the rise in childhood obesity and diet related diseases with recent research finding 96% of teenagers and 80% of primary school age children don’t eat enough vegetables (Veg Facts – The Food Foundation).

    The campaign, launching in Coronation Street, is funded by the biggest ever coalition of supermarkets, Aldi, Asda, Co-op, Iceland, Lidl, Marks & Spencer, Morrison, Ocado, Sainsbury’s, Tesco and Waitrose along with food brand Birds Eye. Supermarkets are also supporting the campaign in-store and online.

    As well as developing the campaign with Veg Power, ITV has backed it with £2 million of airtime across its channels, for an initial 12 week run, including primetime entertainment shows such as The Voice, Dancing on Ice and Britain’s Got Talent.

    The day after the campaign launch, ITV will broadcast the first vegetable-only ad break during The Voice, with the 60 second Eat Them To Defeat Them ad followed by other adverts promoting vegetables. ITV will also be supporting the campaign editorially across programming.

    This TV ad will be supported by online, social, outdoor, cinema and print activity, with the Beano running the print ad and pull-out material in the comic and new veg-themed videos, games and quizzes to support the campaign on, including a new food video series, Crunch.

    To accompany the campaign adam&eveDDB has created an ‘eat chart’, which is designed to reward kids with stickers when they consume vegetables. The charts and posters are being distributed to thousands of schools with the support of some of the biggest catering companies in the country.

    Mat Goff, CEO, adam&eveDDB said: “This partnership between ITV and Veg Power is an opportunity to show the power of advertising to do good. Solving the nation’s health will take a wide range of actions and collaborations and we are delighted to have the opportunity to play a small part in tackling them head on.”

    Carolyn McCall, CEO, ITV said: “This campaign will reach millions of parents and children through our biggest and most popular shows and it is unlike anything that has gone before. We’re proud to use the power of TV to take a new, bold and brave approach to encouraging kids to eat more vegetables.”

    Hugh Fearnley Whittingstall, Food Writer and Broadcaster said: “I’m really pleased and excited to be involved in Veg Power. Getting our kids to eat more vegetables is simply vital - and it’s never been more so. This campaign is brave, fun and engaging. It will inspire kids to enjoy the huge range of tastes, textures and colours that the brilliant world of veg has to offer. A diet that’s big on vegetables will be a massive win for our long term health. I'm hoping to see carrots and broccoli flying off the shelves!”

    Sir John Hegarty, Veg Power said: “The Eat Them To Defeat Them campaign is one of the most exciting projects I have worked on. Not only is it brilliant and vibrant creative work but it has the potential to change and save lives. Using advertising to encourage children to love veg is an incredibly important step towards transforming the nation’s health. I hope this daring campaign will have real impact and will inspire others around the globe to use creative ideas to solve one of the greatest challenges we are facing in today’s world.”

    adam&eveDDB is working on the campaign pro bono. Other key partners in the campaign include The Beano, ResearchBods, Goodstuff, Pulse Films and Taylor Herring. We will be conducting an evaluation with expert input from Kantar Worldpanel, University of Cambridge & University of Oxford and support from Guy’s and St Thomas’ Charity.

    Veg Power also has the support of major creatives from the world of advertising including Sir John Hegarty, co-founder of BBH, and Andy Porteous, Chief Strategy Officer of Mavens, along with well-known figures including Hugh Fearnley-Whittingstall. Baroness Rosie Boycott is the Chair of the Veg Power Fund.


    Veg Statistics

    All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2014 adults. Fieldwork was undertaken between 4th - 7th January 2019. The survey was carried out online. The figures are representative of all UK adults (aged 18+).

    Getting kids to eat veg is as a battle

    Nearly half of parents (48%) agree that it can be a battle to get their kids to eat more veg
    51.7% of parents have to tell their kids to finish their veg.
    44% of children will remove at least some, if not all, of the salad from a burger.
    43% of adults say their children are fussier eaters than when they were children

    Parents end up waiting for their kids to eat up veg

    Nearly half of parents (49.2%) wait at least 5 minutes or more at family mealtime for their children to finish their vegetables, (that equates to 30 hours a year)

    For some, getting kids to eat veg is a source of arguments

    Nearly 1 in 5 parents (17%) agree that asking their children to eat up their vegetables is a source of arguments

    Parents wish their kids ate more veg

    71.4% of parents wish their child ate more vegetables

    And parents would buy more if they knew their kids would eat them.

    Over half of parents (58%) would buy more vegetables if they knew their children would eat them

    But parents don’t lead by example.

    More than half (55%) of parents choose chips as a side dish over salad and veg when eating out.

    Parents recognise that their kids only eat veg if they are encouraged to do so

    76.5% of adults have to encourage their children to eat more veg

    Parents are resorting to using rewards and threats to encourage kids to eat their greens

    Half of parents use the phrase 'You’ll be strong if you eat your vegetables' to get their child to eat their veg,
    followed closely with 39% using the threat of ‘You won’t get dessert if you don’t eat your vegetables’.

    21% won’t let their child leave the table until they’ve eaten their veg.
    18% use rewards as a way to encourage veg eating

    Parents have to throw out a lot of veg that doesn’t get eaten.

    More than 8 out of 10 parents (83%) have thrown away leftover vegetables from their children’s plates after a meal
    A third of parents (32.8%) often throw away leftover vegetables from their children’s plates after a meal.

    Uneaten veg stops parents from buying veg

    59.7% of parents would buy more veg if they knew they’d be eaten before their best before date

    Parents would buy more veg if they knew it’d get eaten.

    57.7% of parents would buy more veg if they knew their kids would eat them
    51% would purchase vegetables more often if they were cheaper on offer or promotion.

    Most Loved and most hated veg

    Sweetcorn (21%) and carrots (20%) are children (0-17 years) favourite vegetables with butternut squash, cabbage and cauliflower the least favourite. 

    2019-01-25 00:00:00
    adam&eveDDB promotes Milla McPhee and Nick Hirst. Milla McPhee, Strategy Director, becomes the agency’s new Head of Planning. McPhee, who joined the agency in 2016, will manage the day-to-day running of the planning department and continue to lead strategy on key client accounts. She previously worked at Grey London and before that Droga5 in New York.

    Nick Hirst, who joined the agency in 2014 from Dare, will step up from his current Head of Planning position to the role of Executive Strategy Director. Hirst, who leads planning on Volkswagen, Aviva and McCain, and along with Alex Hesz, led strategy on the successful European Volkswagen pitch, will drive adam&eveDDB’s core planning and data offering.

    Hesz, Chief Strategy Officer at adam&eveDDB, said of the changes: “Holding the ‘triple crown’ of planning last year – the IPA Effectiveness Agency of the Year, APG Agency of the year and Effies Agency of the Year – shows the standards we set ourselves; standards that Milla and Nick have helped us establish. They’re smart, kind, progressive, and I am proud to come to work with people like them.” 

    2019-01-17 00:00:00
    adam&eveDDB launches alternative Christmas ad for The International Committee of the Red Cross adam&eveDDB is subverting the norms of the festive season with a campaign to raise awareness of the International Committee of the Red Cross’ work to reunite missing people with their families across the world.

    The near two-minute film entitled, ‘The one gift Santa can’t deliver’, was directed by Gary Freedman from production company, Independent.

    This film highlights that, for most children, Christmas is anticipated with glee – a time for sparkling lights, indulgent relatives and, of course, Santa Claus and his sack full of presents. It then reinforces that hundreds of children are separated from their families by conflict, migration or natural disaster and live a life far removed from this ideal.

    Set in a war zone, it tells the story of a little girl who has been separated from her family due to conflict. All she wants for Christmas is to be reunited with them, and the narrative follows a war-torn Santa Claus on a mission to make this Christmas wish come true.

    The ad highlights the ICRC’s humanitarian work to reconnect those that have been separated all over the world – it is currently looking for more than 100,000 people who have been parted from their families by armed conflict or violence.

    Breaking on Monday 26th November ‘The one gift Santa can't deliver’ runs until 31st December in markets including UK, France, Germany, Russia, Spain, Portugal, North America, Canada, Brazil, Argentina and Peru.

    Jenni Smout, Communications Manager at the ICRC said: "We have been reconnecting families for over 150 years and it is some of the most important work we do. We are thrilled to be working again with adam&eveDDB - the agency which elevated Christmas advertising in the UK - to make more people aware of this crucial work as many of us plan to spend the Christmas period with our own families. We love how they subverted festive tropes we're used to seeing from brands, to remind us of the thousands of families around the world separated due to conflict, migration or natural disasters."

    Mike Sutherland & Ant Nelson, ECDs at adam&eveDDB said: “The festive season is usually a time for family, gifts and celebration. But sadly, this is not the case for hundreds of children, torn apart from their families by conflict and natural disaster. We wanted to create a film that showed what Christmas is like for these children. At the same time, we wanted to create something that would cut through the usual Christmas schmaltz.” 

    2018-11-26 00:00:00
    Waitrose & Partners launches its first ever Christmas TV advert in collaboration with John Lewis & Partners The latest Waitrose & Partners TV advert, one of a series of six, is set to air this Sunday (18th November) and for the first time in its history, the retailer has worked with sister company, John Lewis & Partners, to produce this particular Christmas advert.

    In a tongue-in-cheek festive offering, set to launch in the ad break of I’m A Celebrity Get Me Out Of Here this Sunday (18th), we see a young girl encouraging her family to gather round to watch one of this year’s biggest Christmas TV moments: the John Lewis & Partners Christmas advert.

    As the familiar music starts to play, and we see the advert appear on screen, the camera pans to the parents who share a knowing look, as they take charge of the remote and begin to fast forward the iconic advert.

    Perplexed as her parents hurry through the much anticipated viewing, the advert comes to a close and the reason for the rushed viewing becomes apparent; a Waitrose 1 Dark Chocolate and Orange Stollen Wreath that was just simply ‘Too Good To Wait’ for.

    As the family devour the delicious stollen, the girl’s father comments that he preferred the one with the penguin, at which the daughter rolls her eyes.

    This Waitrose & Partners advert, entitled ‘Fast Forward’, ties in with the theme of the supermarket’s campaign - Too Good To Wait  - that Christmas is about enjoying great quality food with the people who matter most. But when it’s Waitrose & Partners food, you really will do whatever it takes to get to it as quickly as possible, even if that means skipping the most favoured of festive activities.

    The retailer has produced a series of 30 second TV ads, rather than just one this year, with each advert celebrating the important role food plays in each home at Christmas, and features a familiar seasonal scenario, in which, families and friends hurry through to get to enjoy their festive fare.

    Martin George, Customer Director at Waitrose & Partners, says: “We’re thrilled to work with our colleagues at John Lewis & Partners to create a unique advert that highlights our special partnership. Fast forwarding their fantastic ad may seem a bit extreme but it just shows that nothing stands in the way of enjoying our delicious stollen.”

    Craig Inglis, Customer Director at John Lewis & Partners says “Frankly, it’s hard to believe our colleagues at Waitrose & Partners would choose a stollen over us but, as a big fan of the chocolate orange combo, I suppose if anything can trump an ad starring Elton John, it's their amazing stollen - some food IS just too good to wait for.”

    Created by adam&eveDDB, the creative agency behind both Waitrose & Partners and John Lewis & Partners - with media planning by Manning Gottlieb OMD, the advert is the third in a series of six for the supermarket.


    The advert will air during the break of I’m A Celebrity Get Me Out Of Here on Sunday 18th November 2018.


    The John Lewis & Partners advert was released on Thursday 15th November

    2018-11-19 00:00:00
    adam&eveDDB champions National Lottery Good Causes in new ‘Haircuts4Homeless’ ad campaign adam&eveDDB has launched the latest campaign for National Lottery operator Camelot. Featuring National Lottery-funded project Haircuts4Homeless, the ad breaks on 10 November.
    As the second instalment of Camelot’s new ‘Amazing Starts Here’ brand platform – which aims to firmly establish playing The National Lottery as something everyone in the country can feel great about – the new campaign focuses on the amazing good cause projects funded by The National Lottery and its players.
    The 60-second TV spot, which breaks on 10 November during X Factor, heroes National Lottery Good Cause project Haircuts4Homeless. In the film, homeless people are shown attending a Haircuts4Homeless session.
    The Haircuts4Homeless community group was set up in 2014 by veteran hairdresser Stewart Roberts in his quest to build a community of skilled hairdressers who volunteer their time to cut the hair of homeless people.
    “The funding from The National Lottery has been incredible, allowing me to expand Haircuts4Homeless to different cities, and recruit and equip volunteers,” said Stewart. “The transformation we see in people, just by giving them a haircut, is so important. It really lifts their self-worth.”
    The charity now has around 300 volunteers working across 45 locations in the UK, who provide homeless people with so much more than a haircut. Recipients also gain a sense of dignity, self-confidence, and a chance to be heard.
    “A lot of homeless people feel invisible and being able to give them our time is priceless,” added Stewart. “National Lottery players and the funds they raise by playing have made a massive difference to our project, and have transformed thousands of lives as a result.”
    “A haircut can have a great effect on someone, giving them a real boost. There is something very personal about cutting someone’s hair that can be both relaxing and therapeutic, and it is something that many homeless people rarely get to experience. It may be ‘just a haircut’, but it's the kindness shown by others that ensures that homeless people know that people really care.”
    As well as the TV ad, radio, social and press partnerships will highlight even more Good Causes stories, which have only been made possible thanks to National Lottery players, in the run-up to Christmas.
    Hayley Stringfellow, Camelot’s Head of Brand Marketing, commented: “What Stewart has achieved with the help of National Lottery funding is absolutely incredible and we’re proud to bring to life the fantastic work that Haircuts4Homeless does, as one outstanding example of the hundreds of National Lottery projects that are funded in every single one of our local communities.
    “In all, The National Lottery and its players raise around £30 million a week for Good Causes, funding the amazing work of beneficiaries up and down the country, including grass roots sports, charities that help children, services for the elderly, the upkeep of community spaces and iconic buildings, funding for museums and archaeological digs, and even the British film industry.
    “To date, The National Lottery has funded a massive 535,000 projects – which equates to approximately 190 National Lottery grants in each UK postcode district. Every community has benefited.
    “And all that amazing work starts with National Lottery players. It all starts with buying a ticket.”

    2018-11-12 00:00:00
    adam&eveDDB bolsters London management team adam&eveDDB has promoted five as it bolsters its management team in London.

    Deputy ECDs Ant Nelson & Mike Sutherland, who created the multi Cannes award winning Project 84 for CALM, have been promoted to ECDs. Nelson and Sutherland will support Chief Creative Officer Richard Brim in running the creative department.

    Paul Billingsley, Client Services Director, has been promoted to Managing Director, while Head of New Business & PR Jemima Monies has been promoted to Deputy Managing Director, reporting into Joint CEOs Tammy Einav and Matthew Goff. They will support the day-to-day management of the agency, whilst continuing to run key client relationships and lead new business and marketing, respectively.

    Fiona McArthur, Global Managing Partner who leads the international Mars account, has been promoted to Group Managing Director. She will be responsible for driving growth across the London group, including the agency’s in-house production studio cain&abel.

    Tammy Einav and Mat Goff, Joint CEOs, adam&eveDDB: “These promotions reflect the astonishing strength in depth that we have in the London agency. As a group they have already contributed enormously to our success over recent years and will now have even greater responsibility for continuing to shape the agency for the future. Super talented and extremely nice; it’s not a complicated brief, but it’s rare to find. We are lucky to have a bunch of people in leadership positions who all fit it so completely.” 

    2018-10-17 00:00:00
    ITV AND VEG POWER TEAMING UP ON NEW ADVERTISING INITIATIVE TO GET THE NATION EATING VEG Veg Power and ITV announce a major new advertising campaign to get people eating more vegetables


    ●      Ambition to create bold, engaging and creative content that will aim for real behaviour change and get everyone inspired to change their attitudes to veg.

    ●      adam&eveDDB, one of the UK’s leading ad agencies, to create the ground-breaking campaign

    ●      Production funded by unique alliance of UK’s major retailers and donated via the Veg Power Fund

    ●      £2 Million advertising airtime value on ITV, reaching over two thirds of households with children

    ●      Campaign being announced at The Veg Summit at 6pm on 8th October


    ITV and Veg Power are joining forces to launch a major new national campaign to change the way people think and feel about vegetables, with the aim of inspiring us all to eat more veg.

     The Veg Power fund, supported by Hugh Fearnley-Whittingstall, was set up to help tackle the huge rise in diet related illness across the UK by encouraging everyone in Britain to eat more veg. As part of the broadcaster’s Feel Good initiative ITV will provide media space right across the ITV channels including primetime entertainment family shows to engage the nation with this new advert.  

     The campaign is being funded by a unique alliance of the UK’s major food retailers who are all lining up to support the campaign. Iceland, Lidl, Marks and Spencer, Morrisons and Waitrose  will all be making donations into the Veg Power fund in order to finance this exciting and unique campaign.

     The new advertising campaign aims to be on-air in January 2019 and will be brave and bold, with real appeal to kids. The innovative and highly engaging campaign is being created by adam&eveDDB, one of the world’s leading creative agencies. Taylor Herring will be ITV and Veg Power’s partner PR agency for the project.

     80% of adults and 95% of teenagers do not eat enough vegetables.   As veg are low in fat and sugar and high in fibre and nutrients, consuming more veg everyday is a key way of eating more healthily and will play a part in tackling the UK’s obesity crisis.   

     Carolyn McCall, CEO, ITV said:

    “We know that the power of TV can be used to shape culture and this new advertising campaign will really amplify the message that we all need to eat more veg by broadcasting to millions of viewers during ITV’s biggest programmes. Working with Veg Power, adam&eveDBB and the major food retailers means this campaign will have a real impact on the health of the nation.”

     Mat Goff, CEO adam&eveDDB said:

    “This is such an important issue for the health of the nation. We are delighted to be working with Veg Power and ITV to get people up and down the country more excited about eating veg.” 

     The campaign has the support of Hugh Fearnley-Whittingstall and is being backed by major creatives from the world of advertising including Sir John Hegarty, co-founder of BBH and Andy Porteous, Chief Strategy Officer Mavens.    Baroness Rosie Boycott is the Chair of the Veg Power Fund.


    Hugh Fearnley-Whittingstall, Writer and Broadcaster said:

    “It’s fantastic news that ITV and Veg Power are teaming up to deliver this exciting campaign. The world of veg is full of vibrant colours and exciting and diverse tastes and textures, and we want everyone - especially children - to love them more and eat them more.  If they do it will make a huge difference to the health of the nation and the lives of our kids.”


     Baroness Rosie Boycott, Chair Veg Power Board  said:

    “This is a unique opportunity for Veg Power, ITV, major brands and retailers to come together and make a meaningful difference across the nation.   Working collaboratively to reach every corner of the UK with the aim to effect real change.” 

     Veg Power  is an initiative that was born out of the work of The Food Foundation and Peas Please.    It aims to harness the great creative minds of the advertising and marketing world and turn their skills to making engaging and powerful content aimed at changing our perception of vegetables in order to encourage our kids to eat more.   The Veg Power fund aims to use positive messages of vitality, vibrancy and wonderful taste to give vegetables a modern appeal.

     ITV Feel Good was launched in June 2018.  It aims to inspire the nation to eat better and move more.

     The campaign is made up of programming that runs across ITV schedule - from features and discussion in big daytime and news shows to prime time factual entertainment and current affairs shows.

     With its own area on plus a huge marketing campaign, ITV Feel Good has outlined tips and tricks to make the message of healthy living easy to swallow with no need for lycra!

    We all know it’s hard to be healthy, but small changes can make a big difference.  You won’t find any complicated diets or expensive exercise plans on ITV Feel Good.   Just simple easy ways to make healthy living more fun, sociable and totally everyday.

     As well as partnering with Veg Power, ITV Feel Good has also partnered with The Daily Mile which encourages kids to run/jog for 15 minutes every day.  Since the ITV on-air campaign launched in April, the number of schools taking part has more than doubled and the number of children at schools now organising their own Daily Miles is almost one million.

    2018-10-09 00:00:00
    adam&eveDDB calls in Space Invaders for Highways England campaign adam&eveDDB has created a new car bumper sticker featuring Space Invaders as part of a public safety campaign for Highways England.

    The integrated campaign, which is the first by adam&eveDDB for Highways England, has been developed because of statistics showing one in eight of all casualties are caused by people driving too closely to the vehicle in front, with more than 100 people killed or seriously injured in a year.

    It uses the classic arcade game’s graphics, characters and sound effects, first released by TAITO, a Japanese game manufacturer, 40 years ago in 1978. It carries the tagline: ‘Don’t be a Space Invader. Stay safe, stay back’.

    The campaign, which also spans outdoor, radio and online film, highlights the dangers and impact of tailgating – driving too close to the car in front – with the aim of reducing accidents and making driving less stressful for motorists. 

    The bumper sticker features Space Invaders’ iconic pixelated enemy alien character to symbolise a car that is tailgating. The bumper sticker acts as a warning to the car behind to stay back a safe distance.

    In the online film a driver is shown being tailgated by the Space Invaders enemy alien.

    The integrated campaign breaks on Monday September 17th and will run for 6 weeks.

    Alison Holliday, Head of Marketing & Events at Highways England, said: “We know that if we can get drivers to leave more space between them and the car in front we can significantly cut the number of serious and fatal injuries on the road. By bringing this safety issue to life in a memorable way, adam&eveDDB has created a campaign that will, we are optimistic, nudge behaviour in a positive direction.”

    Mike Stern, Managing Partner at adam&eveDDB, said: ‘Once we hit on the idea of using Space Invaders we knew it was the perfect fit. It not only works well in bringing the driving safety idea to life, but we know that millions and millions of people love the game and will enjoy being reminded of it when it wherever they see or hear it, instead of tuning out and missing this important message.”

    2018-09-17 00:00:00
    Camelot launches new brand platform to re-assert the amazing effects of The National Lottery This weekend Camelot is launching a major new brand promise for The National Lottery, as it looks to firmly establish playing the lottery as something everyone in the country can feel great about.

    The new strategy and strapline, ‘Amazing Starts Here’, which has been created by adam&eveDDB and which will be rolled out across all of The National Lottery’s games and brands, aims to bring the purpose of The National Lottery to life by highlighting the fact that it makes ‘amazing’ happen for people – for the winners of prizes of all sizes and the Good Causes that The National Lottery supports, such as charities, museums, the British film industry and grassroots community projects.

    The new campaign will break this Saturday, 15th September, with a two-minute film during The X Factor on ITV. The film tells the story of a hardworking fisherman whose wife strikes it lucky with a winning ticket.

    The ad, which was shot by the director Mark Molloy in Macduff in Scotland, will be supported by a multi-channel campaign – with a series of TV, online, social and outdoor ads featuring people at the moment they realise they are winners.  

    This will be quickly followed by newly-created TV spots to promote Lotto Rollovers, which will feature newsagents around the country in their shops celebrating the announcement of the Rollover with everything from confetti canons to laser shows.

    Further National Lottery ads will air later this year, including a 60-second TV spot supporting a Good Causes beneficiary and a new ad for EuroMillions, which will break in October. 

    The multi-channel campaign will also encompass digital, social, print, cinema and radio activity – with the new ‘Amazing Starts Here’ strapline also being rolled out across all National Lottery touchpoints, from tickets and Scratchcards, through to winners’ cheques.

    Hayley Stringfellow, Head of Brand at the National Lottery, said: “The strategic review we carried out last year showed that we need to make The National Lottery more relevant to both players and the wider public. We’ve worked with adam&eveDDB to come up with a really inspiring strategy to show what The National Lottery is all about. ‘Amazing Starts Here’ brings to life the amazing things that The National Lottery makes possible for everyone – the unique combination of people winning prizes plus funding for projects the length and breadth of the UK – and it all starts with someone buying a National Lottery ticket.”

    Sam LeCoeur, Managing Partner, adam&eveDDB, said: “The moment we started working with Camelot, our shared ambition was simple – to build a new emotional relationship with our audience that shows the amazing things that can happen for families, communities and the nation, as a result of simply buying a National Lottery ticket.’’

    2018-09-14 00:00:00
    Volkswagen's 'self-confident' ram to invade Admiral and Virgin Atlantic ads in a first-of-its-kind media campaign Volkswagen’s ‘Born Confident’ campaign for the launch of the T-Roc SUV is to enter new territory with a first-of-its-kind media campaign. The activity that will see Bam, the self-confident ram featured in adam&eveDDB’s ads, leap into commercials from other advertisers.

    The cross-media activity will see Bam interrupt ads in national press, Out-of-Home, and a series of specially created TV ad breaks across Sky’s channels.

    On Boxing Day, Bam will audaciously burst into the latest TV ads by Admiral Insurance and Virgin Atlantic across Sky channels, including Sky One, Sky Sports, and Sky Movies.

    OOH, press, display, and social will see Bam invading ads from Wall’s, Harvey Nichols, and Castle Howard.

    The idea was conceived and produced by adam&eveDDB, managed by Omnicom Media Group’s PHD and executed via Sky.

    The Sky ad break takeover will feature adverts from Admiral and Virgin Atlantic, but as each is broadcast, sound effects and cracks appear in the screen, culminating in Bam breaking through the screen and the Volkswagen T-Roc ad then playing out in full.

    Volkswagen National Communications Manager Glyn Butterworth said “The self-confident ram symbolizes everything T-Roc is about, so we’re delighted to kick off our communications with an approach that amplifies this idea. Media and creative solutions need to be increasingly innovative to drive cut-through and this is a great example of how both have been carefully considered together to drive the maximum impact of our communications.”

    Ben Priest, Group Chief Creative Officer, adam&eveDDB said: “Done with taking on bulls, sheep dogs and bursting through barn doors, our fearless ram is now invading other brand’s ads. It is the perfect expression of his self-confidence and we hope audiences love it as much as we do”.

    Michael Bensley, Media Director, PHD said “To support the launch of the T-Roc by getting Bam the Ram to invade other brands’ ads will really set this ad apart. We’re hugely excited that both Virgin Atlantic and Admiral got involved to make this happen, helping us to go that one step further to showcase how confident Bam really is. It’s a testament to the strength of the idea just how much energy and sheer enthusiasm every partner in this project has put in and we can’t wait to see the results. 

    Rachel Bristow, Director of Partnerships, Sky Media, said “This is a great example of how media owners and agencies are working together to create more engaging and innovative campaigns for clients. With Christmas being an incredibly competitive time of the year for brands, this first-of-its kind ad is sure to cut through. 

    2017-12-20 00:00:00
    adam&eveDDB tell the story of ‘The Reindeer Princess’ to show Esso’s role in serving remote communities in new campaign adam&eveDDB has drawn on a real-life story from a remote Norwegian community in its new campaign for Esso.

    The film, which is released on Monday 18 December, is called ‘The Reindeer Princess’. It tells the story of Anne, a young woman growing up in Norway, and her struggle to feel that she belongs.

    Filmed in the snowy north of Norway, it shows Anne amid a vast herd of reindeer, her affinity with the animals immediately apparent.

    Against the odds, she has become the world’s number-one reindeer racer and gained acceptance in the traditional community where she lives.

    Amid the snowscape, we then see footage of an Esso service station providing a beacon of light and connection to the outside world for the people who live in this remote place.

    Paul Cohen, Global Executive Creative Director on ExxonMobil, adam&eveDDB said: “This is a compelling and human story that shows the difference an Esso station can make to a remote community. Esso are proud to keep the Reindeer Princess racing and this seemed like the perfect time of year to bring this story to a wider audience.”

    The film runs online and in social media across European markets. It was directed by Wilkins and Maguire at Stink. 

    2017-12-18 00:00:00
    adam&eveDDB named Agency of the Year at 2017 Eurobest Awards adam&eveDDB has been named Agency of the Year at the 2017 Eurobest Awards, as well as picking up two Grands Prix for its John Lewis work and no less than 14 other awards at the prestigious event.

    One of the Grands Prix was the coveted Creative Effectiveness title, which is only open to work that has been shortlisted for Eurobest Awards in 2014, 2015 or 2016. It was awarded to adam&eveDDB for its ‘Man on the Moon’ work for John Lewis, which ran during Christmas 2015.

    The other Grand Prix was awarded in the Film category for ‘Buster the Boxer’, which was John Lewis’s last Christmas campaign.

    Richard Brim, Chief Creative Officer at adam&eveDDB, said: ‘We are stupidly proud of this honour. It is testament to the hard work that everyone at the agency puts in, day in, day out.’

    The agency picked up the awards at the ceremony which was held in the Bloomsbury Ballroom at Victoria House on 30 November. The news comes just days after Campaign magazine bestowed its own Agency of the Year accolade on adam&eveDDB.

    Other awards bestowed on the agency included two trophies for creative effectiveness for ‘Tiny Dancer’ and ‘Man on the Moon’ for John Lewis, as well as further gold, silver and bronze awards for the same client, in the integrated campaign, animation and direction categories; a silver award for its work for charity, CALM; two silver and two bronze awards for the agency’s work for high-street fashion giant H&M, for direction, use of music, and production design respectively; and four further bronze awards for its clients VW, Waitrose, the AA and Skittles, for work in the food, automotive, visual effects and script categories. 

    2017-12-04 00:00:00
    adam&eveDDB marks holiday period with global campaign for Samsung adam&eveDDB is launching a campaign for Samsung that celebrates a universal truth about giving that’s perfectly in tune with any holiday season.

    The campaign, which breaks today, will run in multiple markets globally and includes a 60-second film that features a friendly and extremely diligent concierge in an apartment block preparing for the various holidays celebrated by its diverse range of residents.

    Sound-tracked by Ella Fitzgerald’s “Give a Little, Get a Little”, the film connects Samsung with the holiday spirit of togetherness and will be supported across all channels.

    The media, which is handled by Starcom, has been built around the four holidays celebrated by the residents in the ad –Diwali, Hanukkah, Christmas and Chinese New Year – and will have bespoke content going live around each event.

    Noah Bernard, European Creative Director at Samsung, said: “The spirit of generosity is something that unites us all, especially during the holiday season. Our integrated campaign celebrates this universal truth and shows no matter where you are from in the world, the act of giving at this time of year is something we can all relate to.”

    Richard Brim, Chief Creative Officer at adam&eveDDB, said: “The film tells a heart-warming story that celebrates the universal truth about giving and thinking about others during the holiday season.” 

    2017-11-27 00:00:00
    Volkswagen and DDB creates global campaign for major Volkswagen car launch. Volkswagen has launched an extensive international campaign for its new T-Roc SUV car.

    The campaign, ‘Born Confident’, created by adam&eveDDB in London and DDB Berlin/Hamburg, tells the story of a young ram, who is born with thick black fur and the horns of a fully grown ram. From day one, the ram exudes confidence, leading his herd of sheep, standing up to a sheep dog, the farmer, and an intimidating bull. But when the ram encounters the new Volkswagen T-Roc, he realises that he has finally met his match. The TV advert was masterfully directed by Somesuch’s Nick Gordon.

    The TV ad launches the campaign, which will then extend into print and OOH. A microsite will feature all the campaign elements, including four online films, while a social media campaign provides image and video content targeted specifically at the T-Roc’s core audience.

    Jürgen Stackmann, member of the Volkswagen Management Board, said: "For Volkswagen, the T-Roc is a self-confident step in a new segment since it stands out from the crowd and leaves a lasting impression. You can see this impressively in our new film. "

    The T-Roc SUV was unveiled earlier this year, it features optional front-wheel or all-wheel drive and combines the confidence inspired by an SUV with the agility of a sporty compact model.

    The self-assured young ram was brought to life by MPC Life. Using innovative in-house software developed for photo-real creature work, MPC's Life team mastered the tricky balance of crafting a charming photo-real character – the brilliantly bold little ram ready to take on the world - without slipping into cartoon-like animation.

    Carsten Keller, MPC’s 3D Creative Director said: “We needed to create a baby ram with life-like proportions, staying true to physical anatomy. To make him feel real, subtlety was key. Push the animation and ‘acting’ too hard, and you instantly lose believability.”

    The campaign will roll out across Europe by the end of 2017. 

    2017-11-24 00:00:00
    Snowed in with Waitrose this Christmas by adam&eveDDB  

    Waitrose is putting community spirit at the heart of its Christmas campaign this year with a beautifully crafted film shot in black and white.

    The ad is set in a remote pub in the Yorkshire Dales, where local villagers gather for a drink on Christmas morning. When a terrible snow storm hits the area, we witness how a generous act of Christmas spirit brings the community together in the most unconventional of Christmas Day meals.

    The pub, The Tan Hill Inn near Richmond, is the highest pub in Britain (at 1,732 ft (528m) above sea level) dates back to the 17th century and has been snowed in 50 times since 2005. The 90 second TV ad breaks on 12th November on TV during the X Factor and across Waitrose’s website and own channels. It is supported by digital and digital OOH.

    Manning Gottlieb OMD handled the media for the campaign. The plan has been built to reflect different needs for customers across the festive period (from inspiration, to timely products and offers) ensuring Waitrose is there to help them be the perfect host. 

    The original music in the ad is ‘Carol of the Bells’ by composer Mykola Leontovych. The track was rearranged by musician and composer Guy Farley.

    Waitrose will create ‘community tables’ in many of its cafes inviting customers to join others at shared tables. There will be a nationwide competition online offering customers the chance to win one of five foodie feasts for their community group catered by some well-known names. Customers can enter at from 13 November.

    Waitrose’s Christmas campaign also encompasses a series of product ads, featuring the retailer’s Christmas range, including Italian Style Turkey Parcel, Heston from Waitrose Persian Spiced Christmas Pudding, Salted Caramel Profiterole Tart, Brunch Croissants & Bloody Mary Shots and Leckford Estate Brut.

    The 20s product ads break on TV and VOD on 16th November and are supported by cinema, print, digital display and OOH. The campaign uses the line: At Christmas, there’s nothing quite like Waitrose. 

    Martin George, Customer Director, Waitrose, says: "Food plays an essential role in bringing people together. When we have the opportunity to eat with others, we can enjoy great food and feel closer to those we share the experience with. As our ad depicts, eating together is a way to share not just food but friendship and community spirit.”  

    Tammy Einav, Joint CEO, adam&eveDDB, says: “Christmas and Waitrose is all about the people, the food and the joy of being together... even when you might not have planned to be. This year’s campaign is something different from Waitrose and redefines the concept of the family coming together around a home cooked meal. We have a different ‘family’, a different reason for being together and a different version of a home-cooked meal. But when the food is the quality of Waitrose, the joy of Christmas dinner is as strong as ever.” 



    2017-11-13 00:00:00
    John Lewis Launches 2017 Christmas Advertising Campaign ‘Moz The Monster’ Advert set to a cover version of The Beatles’ song ‘Golden Slumbers’, performed by Elbow

    Directed by Oscar winning director Michel Gondry 

    Today at 8.00am, John Lewis will launch its 2017 Christmas advertising campaign ‘Moz The Monster’ on, social media channels and in its shops across the UK.

    The advert will first be shown on TV this evening at around 9.30pm on Channel 4 and at approximately the same time it will also be broadcast on all Sky’s own channels.

    Set to a cover version of The Beatles’ song ‘Golden Slumbers’, recorded by British band Elbow, the two minute advert tells a heartwarming story of a little boy called Joe, who is kept awake by a 7ft imaginary Monster called Moz who is living under his bed. The two form a friendship and play together every evening, but staying awake through the night starts to take its toll on Joe, who can hardly keep his eyes open during the day. For Christmas, Joe receives the perfect gift of a night light which helps him finally get some peace and quiet from Moz, and a good night’s sleep. Just as you think the ad has come to a close, Joe turns the light back off and hears the familiar rumblings of his friend and is reminded that he can bring Moz back any time he thinks of him.

    Moz The Monster was created by advertising agency adam&eveDDB and was directed by French director Michel Gondry who is best known for his feature films Eternal Sunshine of the Spotless Mind, The Science of Sleep and The Green Hornet. He has also directed legendary music videos for Bjork, Daft Punk, the White Stripes and the Rolling Stones.

    Michel is represented by production company Partizan and is well known for directing one of the most awarded commercials of all time - Levis Drugstore. More recently he has been directing commercials for Gap, Nike, Coca Cola, Pandora and Apple.

    Craig Inglis, John Lewis’s Customer Director commented on the ad saying; "This year’s Christmas campaign brings to life the power of children’s imaginations and the joy of great friendships. Moz and Joe’s story is magical and heartwarming and I’m sure it will be loved by all of our customers, young and old.”

    Michel Gondry said; “When I told my ex girlfriend I was doing the next John Lewis Christmas film she said: You have big shoes to fill, this John Lewis commercial must make people cry, don’t forget. Last week I showed it to her and she cried. Phew.”

    The ‘Golden Slumbers’ track will be included in Elbow’s ‘Best Of' album which will be released on November 24th. Guy Garvey, lead singer of Elbow said; “This project was such a pleasure. Michel Gondry and the song did all the work for us. We are really proud to be involved.”

    In addition to watching the advert people will be able to enjoy Moz and the story in a number of different ways. At the John Lewis flagship shop on Oxford Street visitors will be able to see and hear what’s thought to be the world’s first farting and snoring window as Moz plays in the rooms in Joe’s house.

    On Facebook people will be able to have fun 'mozifying' their face using their Facebook camera, and in 10 shops customers will be able to create their own monster selfie at a Monster Maker station.

    A recording of actress Sally Phillips reading the Moz The Monster story will be available for download from, Sky boxes and Google Home. Google Home customers will also be able to personalise their story choosing their own sounds effects.

    This Christmas John Lewis has chosen Barnardo’s as its charity partner and will make a donation to the charity from the sale of Moz cuddly toys and mugs. 

    2017-11-10 00:00:00
    adam&eveDDB wins APG Agency of the Year adam&eveDDB took home the coveted Stephen King Strategy Agency of the Year award last night at the APG’s Creative Strategy Awards 2017, held at London’s St Pancras Renaissance Hotel.
    The creative agency also scooped Gold for its John Lewis Christmas campaign, which was planned by Martin Beverley, David Golding, Les Binet and David Bratt; work which APG said has successfully positioned the retail behemoth as ‘the home of thoughtful gifting’.
    It also picked up a Silver trophy for work for John Lewis Insurance which was planned by Tom Sussman. The retailer wanted to increase sales of its insurance products, without damaging its core brand. APG said that adam&eveDDB’s approach ‘found a powerful emotional and media insight which disrupted the conventions of insurance category, touched the nation’s hearts and in the process transformed sales’.
    The theme for APG’s 2017 awards was ‘Transformational Thinking’. The event has been set up to recognise work which is the product of great planning and strategy. The judges were looking for campaigns which had a transformational effect and could be described as brave, entrepreneurial, influential, inspiring and incisive. “These winning cases show not only how transformational brilliant strategy can be, but why it's at the heart of breakthrough creativity,” they said.​
    ​Jessica Lovell and Martin Beverley, Executive Strategy Directors at adam&eveDDB commented: “We are absolutely delighted to have won the APG Stephen King Strategy Agency of the Year. It takes a full team to create great work, and this is a brilliant recognition of all of the dedication, creativity and smart thinking that fuels the work we produce.”
    Planner Min-Hyung also got a commendation for her young strategist essay. 

    2017-10-13 00:00:00
    adam&eveDDB and EA SPORTS create innovative new skill move to show why FIFA 18 is ‘More Than A Game’ To mark the worldwide launch of FIFA 18 on 29 September, adam&eveDDB and EA SPORTS have developed a new and innovative skill move that is unique to the game. ‘El Tornado’, starring Cristiano Ronaldo is set to permeate the culture of football, video games, and sport. The move is a seamless dragback, flick, and spinning volley (like a tornado) that has never been attempted in a real professional game - yet.

    The commercial showcases how skills and ideas flow from EA SPORTS FIFA into both football and culture. Beginning with a player performing the ‘El Tornado’ move in FIFA 18 for the first time, they upload it for the review of the FIFA 18 community where it gathers traction from influencers around the world, spawning countless attempts and spin-offs as it ricochets through culture.

    From in-the-game to on-the-pitch and across the globe, Antoine Griezmann, Dele Alli, and NBA superstar James Harden give us their take on the move after witnessing it first performed in-game and then on the pitch of the Santiago Bernabéu by FIFA 18 cover star Cristiano Ronaldo.

    ‘El Tornado’ is then picked up by brands such as adidas and Coke, who developed their own versions of ‘El Tornado’ content, as well as inspiring Run the Jewels to create their own bespoke track; “Mean Demeanor (El Tornado Mix)”. Dele even showcases his own ‘El Tornado’ Facebook Camera Lens.

    And the advert is just the start, with top FIFA 18 players, world class footballers, brands and artists already being inspired by their first glimpses of ‘El Tornado’ - the real cultural impact of this new skill move is playing out on training pitches right now. If professional players prove that they can replicate the move in training, EA SPORTS can unlock the skill move for their virtual likeness in the game (virtual players and likeness must already be available in FIFA 18).

    The campaign is launching with a longform online film supported by 90s, 30s, 15s, social story formats, and TV globally.

    Mat Goff, CEO of adam&eveDDB says: “EA SPORTS FIFA is an iconic gaming and entertainment franchise. The chance to build a new skill into a game so embedded in culture is a rare opportunity. It’s been fantastic working with EA, the best footballing talent on the planet and the FIFA gaming community and we can’t wait to see El Tornado take the world by storm.” 

    2017-09-29 00:00:00
    the famous five star in new campaign for great western railway Great Western Railway is launching a new brand campaign that aims to re-ignite people’s love of rail travel by reminding them that adventures start as soon as they step onto a GWR train.

    The animated campaign, created by adam&eveDDB, features Enid Blyton’s Famous Five – that quintessentially British quintet with an uncanny knack of finding adventures wherever they travel. The launch film sees The Famous Five embark on an unexpected adventure across the GWR network when the gang is accidentally separated from Timmy the dog. The ensuing romp sees Julian, George, Dick and Anne taking advantage of GWR’s new high-speed Intercity Express trains as they chase Timmy on an adventure that takes them all across the stunning scenery of the South-West.

    Enid Blyton’s much-loved characters have been re-imagined and brought to life by award-winning animator, Pete Candeland (Friends Electric), in partnership with Enid Blyton Entertainment, part of Hachette Children’s Group.

    The integrated campaign is supported by Cinema, OOH, Print, Radio, Social and Digital media and launches on September 23rd.

    Paul Billingsley, Head of Client Services at adam&eveDDB, comments: ‘We could all do with re-discovering that spirit of adventure we had when we were younger; The Famous Five are the perfect gang to remind us that there are incredible destinations just beyond our doorstep, and an incredible way to discover them.’

    Amanda Burns, Head of Marketing at GWR, explains: ‘As part of our modernisation programme and commitment to revaluing rail in the hearts and minds of the travelling public, we wanted a campaign that would focus on inspiring journeys and a more inspiring way to travel.  GWR have an incredible new fleet coming into service over the next 18 months, with more capacity than ever, so we want to showcase our great product and the wonderful destinations on our network, to encourage more customers to travel with us and reconsider the benefits of rail travel with GWR.’

    Karen Lawler, Senior Licensing Manager at Hachette Children’s Group, comments: ‘The South West of England held a special place in Enid Blyton’s heart. It was a region she would regularly visit on holiday and was the inspiration for the setting of her Famous Five stories. A campaign where her characters explore the stunning landscape on Great Western Railway is the perfect fit for The Famous Five, especially in their 75th anniversary year.’

    2017-09-22 00:00:00
    Love it or Hate it: it’s in the genes. adam&eveDDB discovers people’s love or hate for marmite is in their genes.

    Ever wondered why some people love Marmite and why some people hate it?

    Adam&eveDDB has been working with leading fitness and nutrition genetics company DNAFit, to conduct a clinical trial to determine whether there is a genetic link to people’s taste preference for loving or hating Marmite. In the study of 261 adults, participants provided a DNA sample for analysis. The genetic material then was analysed to identify SNPs[1] associated with Marmite taste preference. The scientific study has scientifically shown that people are born genetically more likely to be lovers or more likely to be haters of Marmite and shows that there is a genetic contribution to Marmite taste preference.

    The news of the discovery will go public on the 7th September through the publication of a scientific white paper written by Thomas Roos, principle investigator from DNAFit, detailing the findings, as well as a short film of him, explaining the discovery.

    The campaign will encourage consumers to test it for themselves, by trying Marmite, to find out whether they are likely to be lovers or haters. Marmite Gene Test Kits will also be available to buy through the Marmite website so people can discover for themselves whether they were born marmite lovers or haters.

    The campaign will then launch on September 9th with a 90” TVC during X-Factor and a simultaneous ‘road block’ media buy across 120 channels. The film, shot by James Rouse, shows families reactions to receiving their results. The campaign continues through the autumn on TVC, Online and Social.

    Philippa Atkinson, Marmite Brand Manager

    “We’ve always celebrated the fact that people either love or hate Marmite, but we’ve never known why. Now, for the first time, we‘re able to understand the role of genetics in influencing peoples taste preference for Marmite and this has some really exciting implications for the future of the brand. Our intention is that the discovery will encourage families across Britain to try Marmite, to find out if they are likely to be born lovers or haters.”


    Ben Tollett, ECD adam&eveDDB

    “Engaging the pioneering genetics team at DNAFit has been a fascinating journey into understanding why people love or hate Marmite. While it’s an innovative campaign working at the frontier of science, it’s still routed in the enduring truth of the nation’s love or hate of Marmite.”



    [1] single nucleotide polymorphisms

    2017-09-11 00:00:00



    In a landmark scientific study, Marmite has discovered the reason why we love it or hate it – proving that the answer is in our genes. Over the past 12 months, Marmite has worked with one of the UK’s leading genetic testing centres – DNAFit – to conduct a clinical trial to determine whether there is a biological link to people’s taste preference for loving or hating Marmite.

    Coined ‘The Marmite Gene Project’, the ground-breaking study has scientifically shown that people are born genetically more likely to be lovers or more likely to be haters of Marmite and conclusively shows that there is a genetic foundation to Marmite taste preference.

    Cementing its reputation as the most loved and hated product of our generation, the genetic study recruited more than 260 healthy adults, with an equal split of men and women taking part across the UK.

    Study participants were first asked to taste a 2g serving of Marmite on their tongue for 10 seconds, filling out a questionnaire to identify their assumed ‘love or hate’ Marmite taste preference and their reaction to Marmite once tasted.

    Saliva cheek swabs were then taken from each participant to obtain DNA samples that were sent for genetic analysis to identify SNPs (single-nucleotide polymorphisms) associated with Marmite taste preference. More commonly known as ‘snips’, SNPs are single DNA building blocks that have an impact on specific traits.

    A whopping 8,760 hours were spent swabbing, analysing and interpreting results. The Marmite Gene Project has identified 15 candidate SNPs that are linked to Marmite taste preference.

    Thomas Roos (MSc Biology & MSc Clinical Research, Stanford University), Principal Investigator of The Marmite Gene Project at DNAFit, said: “Our research indicates that Marmite taste preference can in large parts be attributed to our genetic blueprint, which shows that each of us is born with a tendency to be either a ‘lover’ or a ‘hater’. Our data reveals that there are multiple genes that contribute towards this, and it is a really exciting discovery.”

    However, Roos also offers hope for all Marmite lovers hoping to convert friends and families to the ‘love’ side of the spectrum.

     “Like anything in genetics, taste preference is dictated by both nature and nurture. Our environment can impact our taste preference as much as the genes we are born with.”

    A scientific White Paper will be available from Thursday 7th September at detailing the full findings. The same day, Gene Test Kits will be available to buy from so people can discover for themselves whether they were born Marmite lovers or haters.  

    Philippa Atkinson, Marmite Brand Manager, said: “For over a century we too have been questioning why the nation are so clearly divided between love or hate for Marmite. Finally, we have the answers. The DNA data provides a glimpse into our taste preferences. While it’s fascinating looking at the data on this scale, the fun really starts when you test your own DNA and begin to delve into your own genetic make-up and see if you were born a lover or hater of Marmite.”

    Avi Lasarow, CEO of DNAFit, said: “Advancing technology means we live in a world of increased appetite for highly personalised food and fitness information. These fascinating findings show again how each day we are understanding more and more about the role that genetics play in our daily lives. The mystery around Marmite is one of the great British food debates, and we are proud to have led this exciting research project.”

    Find out more about the science behind The Marmite Gene Project in our short film and join the conversation using #MarmiteGene.

    2017-09-07 00:00:00
    Feel the confidence of the Volkswagen SUV range. On the 13th April 2017 Jorden Oldham was the Best Man at his best friend’s wedding. However, his speech went wrong. Badly wrong. He froze and was eventually forced to ask an usher to read out his speech for him.

    As part of their new 'Confidence' content series, Jorden was tracked down by Volkswagen. We put him behind the wheel of a new Tiguan, reunited him with the disgruntled bride and groom and gave him the opportunity to make a Second Speech.

    The idea was dreamt up by adam&eveDDB creatives Jonas Roth and Rasmus Smith Bech and captured superbly by Max Fisher from Outsider.

    Ben Priest, Founding Partner and Group Chief Creative Officer at adam&eveDDB, comments: ‘This was a great job and also a great experience. Helping Jorden to face up to the past and put right something that had gone so badly wrong and hung over him for so long. It's a lovely, lateral take on confidence.”

    Sweta Dusara, Communications Manager at Volkswagen UK, explains: “Authenticity was key to expressing the insight that Volkswagen SUVs instill confidence in our drivers, so finding the right story to tell was critical. Jorden’s story was perfect, real-to-life and relatable. I’m delighted that Jorden’s redemption was so wonderfully enabled by Volkswagen.” 


    About adam&eveDDB
    adam&eveDDB is a creative agency based in London who work with a range of clients including Volkswagen, John Lewis, Google, Marmite, the FT, Waitrose, Foster’s, Mulberry, Lloyds Bank, Harvey Nichols and Save the Children.

    For more information: Sam Le Coeur: 

    2017-08-31 00:00:00
    Think! and AA Charitable Trust campaign against distracted driving Driving along and your phone pings with a new text alert. Quick read of the message; maybe a one-word
    reply; and your eyes are back on the road. No harm done…
    Since 2011 the number of casualties* caused by drivers who are distracted by their mobile phone has
    increased by a quarter (24%). In light of this, the AA Charitable Trust is raising awareness of the dangers of distracted driving with a new spot by adam&eveDDB to be shown in cinema and online.
    The commercial highlights the underrated danger of texting whilst driving with a narrative that follows a couple leaving a nightclub: the woman, who is the designated driver for her intoxicated boyfriend, starts to
    reply to a text as they start their journey. The boyfriend notices and suggests they swap places, in a move that makes a bold statement on the dangers of using a mobile phone whilst driving.
    The spot is supported by the Department for Transport’s Think! campaign, who create road safety information and campaigns to reduce road deaths. The new ad coincides with new stricter penalties being introduced today (1 March) for those caught using hand-held phones whilst driving.
    The ad was directed by James Rouse from Outsider. It launches online on 1st March and will be in cinema
    from 3rd March.
    Edmund King OBE, AA president, said: “There has been much rhetoric about making text driving as socially
    unacceptable as drink driving. We have seen excellent drink drive campaigns over the decades that have
    changed attitudes. We believe that adam&eveDDB brilliantly interpreted the brief and have come up with a
    clever treatment that builds on the drink drive campaigns and makes text driving as socially unacceptable as drink driving.


    * Statistical backing:
    2011: Table RAS50007: Contributory factors: Casualties in reported accidents by severity: GB 2011 – “Driver using mobile phone”
    = 571 (all accidents)
    011-complete.pdf PAGE 85
    2015: Table RAS50007: Casualties in reported accidents by contributory factor severity, Great Britain, 2015 – “Driver using
    mobile phone” = 706 (all accidents)
    b-2015.pdf PAGE 312 

    2017-03-01 00:00:00
    Like Wow! Scooby-Doo revealed as new star of Halifax TV commercial  Halifax’s new TV advert features Scooby-Doo and the Mystery Inc. Gang

    • Halifax and adam&eveDDB have teamed up with Warner Bros. Consumer Products again to launch the latest campaign
    • The new advert will first air on Sunday 8 January 2017 

    Halifax has today (Sunday 8 January) unveiled Scooby-Doo as the latest iconic character to feature in its  new TV advertising campaign.


    Following the success of its Top Cat campaign which made Halifax the only bank to feature in Adwatch’s most memorable ads of 2016,* 
    it has teamed up with adam&eveDBB for the latest ad which sees Scooby-Doo and the Gang escaping the clutches of a mummy by scooting in to a Halifax branch.


    The hapless heroes find out how Halifax rewards its customers with money back through everyday purchases.


    As they enjoy a pizza after a trip to the shops, Scooby-Doo hands over his Halifax debit card to pick up the tab when he’s confronted by the villain. Scooby-Doo then captures the mummy, before being congratulated by the rest of his mystery-solving Gang.


    The advert will be broadcast first on Sunday 8 January 2017 on Channel 4 at 21:45. Scooby-Doo and the Gang will also feature in branch and online advertising, as well as social media to promote Halifax’s cashback extras campaign.

    The advert was filmed in London’s Hanover branch and features Halifax colleagues as extras.


    Russell Galley, Managing Director, Halifax said: Scooby-Doo is the third iconic character to feature in our re-energised advertising campaign, dialling up our desire to stand apart from other banks and be on the side of our customers. Our TV ad featuring Top Cat last year generated our biggest ever social media engagement with more than four million views on Facebook and Twitter, so we wanted to follow up this success with another much-loved character.

    “Just like the previous stars of our ads, Scooby and the Gang help us demonstrate our commitment to helping customers to be better off, showing that whoever comes through our doors will be welcomed by our friendly, down-to-earth colleagues.”


    Catherine Kehoe, Managing Director, Group Brands and Marketing, Halifax, added:

    “The campaign is all about getting Halifax back to what it does best with advertising that gets talked about and engages customers. Scooby-Doo is such an iconic character and universally loved – the perfect character to demonstrate how we reward customers who bank with us.”

    2017-01-09 00:00:00
    Volkswagen campaign by adam&eveDDB proves why the car brand is best supporting independent cinemas, not starring in them Volkswagen UK continues with its final film in the series to promote its long-standing support of independent cinemas throughout the UK.
    The series, created by adam&eveDDB, consists of three cinematic short films, each portraying classic Hollywood movie genres with a Volkswagen car taking a lead role.
    Each spot shows Volkswagen’s innovative technology take a starring role, only to cause the drama to quickly unravel into farce.
    In ‘Alien’ we see how Volkswagen’s Hands-Free Boot Opening comically breaks the suspense of the monster horror genre, and highlights that although it is perfect for real life, it’s not made for Hollywood.
    It’s a step on from the previous “Made for real life, not the movies” campaign, continuing the observation that Volkswagen cars are perfect for the needs of everyday life, rather than the make-believe world of Hollywood movies, due to the smart technology they’re equipped with.
    Ben Priest, Founding Partner and Chief Creative Officer at adam&eveDDB, comments: 'Alien is a stand-out piece of work. A great example of what a superb client Volkswagen are. I can't wait for people to see it at the cinema.’
    Glyn Butterworth, National Communications Manager at Volkswagen UK, explains: “To continue our long-running support for independent cinemas we asked adam&eveDDB to create a new set of cinema mini films. Like the last series, we wanted the car and our technology to be the hero of the ads, adding a level of humour and reality to these wellknown Hollywood genres. We hope audiences enjoy them.”
    Alien launches online on 10th November and will also be showing in independent cinemas around the country. ‘Alien’ goes live along side ‘Finding Yourself’ to complete the set of three. 

    2016-11-14 00:00:00
    John Lewis Launches 2016 Christmas Advertising Campaign ‘Buster The Boxer’
  • Advert set to a cover version of ‘One Day I’ll Fly Away’, performed by British band Vaults
  • The Wildlife Trusts are this year’s charity partner
  • Today at 8am, John Lewis launches its 2016 Christmas advertising campaign ‘Buster The Boxer’ on, its social media channels and on Sky in an exclusive partnership.


    The first terrestrial TV airing will be this evening at around 9:15PM on ITV. The advert will launch with the hashtag #BusterTheBoxer. The ad can also be viewed on and on John Lewis’s YouTube channel


    Set to a cover version of the song ‘One Day I’ll Fly Away’, recorded by the British band Vaults, the two minute advert tells a magical, make-believe story of Buster the Boxer dog and his family at Christmas. 


    The advert tells the story of a little girl called Bridget who loves to jump. Her Mum and Dad buy her a trampoline for Christmas and hide it in the garden to surprise her with on Christmas Day.   However, after dark, in a magical world observed only by Buster, a cast of wildlife animals emerges – two foxes, a badger, a squirrel, and a hedgehog – who discover the trampoline and have fun jumping. On Christmas morning, Bridget excitedly runs out into the garden to discover her present however Buster bounds past her and starts bouncing on her trampoline - she watches him wide-eyed.


    As the story brings to life some of Britain’s most-loved wildlife, John Lewis has chosen The Wildlife Trusts to be this year’s Christmas campaign charity partner.


    Craig Inglis, Customer Director at John Lewis said; "2016 has certainly been quite a year, so we hope our advert will make people smile. It really embraces a sense of fun and magic, reminding everyone what it feels to give the perfect gift at Christmas.


    “Each year we work with a charity which fits our ad, and we hope this year’s campaign will encourage more children to discover a love of British wildlife and encourage support of The Wildlife Trusts.”


    John Lewis will make a donation to The Wildlife Trusts from the sale of soft toys of the characters which feature in the advert.  The retailer has also worked with the charity on a number of fun, educational tools which will be available online, to encourage more children to develop an interest in British wildlife. 


    Commenting on the charity partnership, Stephanie Hilborne OBE, Chief Executive, The Wildlife Trusts said; “The Wildlife Trusts believe that everyone should have the opportunity to experience the joy of wildlife and wild places in their daily lives.  So John Lewis putting some of our most beautiful British wild animals at the centre of their Christmas advert and making The Wildlife Trusts their charity of choice this Christmas is great news.  With this support we will be able to inspire thousands more children about the wonders of the natural world.”


    Blythe Pepino, lead singer of Vaults said; "We were approached about doing a version of ‘One Day I'll Fly Away’ for the iconic John Lewis Christmas ad and loved the song choice.  It’s such a powerful and beautiful song, made famous by the amazing Randy Crawford. Recording it at the Abbey Road studios with the talented, producer Chris Hill, and a 70 piece choir and 66 piece orchestra, was a truly incredible experience.”


    In-store activity


    The retailer’s flagship shop on Oxford Street will offer an exciting virtual reality experience using Oculus Rift that will bring to life the magical world of Buster and his friends.  There will also be a 360 film experience available using Google Cardboard in Oxford Street and accessible on and YouTube. 


    Social media


    In a first for the retailer, John Lewis will be partnering with Snapchat to create a bespoke Snapchat lense, which is available until midnight tonight, that will transform users into Buster the Dog. Plus, throughout December, customers visiting any of John Lewis’s 48 shops will also be able to apply a  Snapchat filter to any of their pictures taken while in store.


    Until Sunday 13 November, customers will also be able to use bespoke Twitter stickers so they can personalise their own photos with Buster and his friends.


    Sky Partnership


    This year, in a unique partnership with Sky, in addition to the advert, a ‘making of the ad’ film and bespoke content about British Wildlife, presented by Wildlife TV presenter Patrick Aryee will be exclusively available to Sky’s 12 million customers via the On Demand homepage and Sky Go.


    Production details


    Buster the Boxer has been created by advertising agency adam&eveDDB with media planning and buying by Manning Gottlieb OMD. It was directed by Dougal Wilson who also directed  three previous John Lewis Christmas adverts including 2011’s The Long Wait, 2012’s The Journey, and 2014’s ‘Monty’s Christmas’

    2016-11-10 00:00:00
    Harvey Nichols launches Emergency Services radio campaign Harvey Nichols’ new Beauty Lounge is now open but we have a problem... The services on offer are so damn good you will literally leave Knightsbridge unrecognisable.

    To celebrate the launch of Harvey Nichols’ new Beauty Lounge in Knightsbridge, adam&eveDDB have created a hilarious radio campaign, ‘Emergency Services’, in the brand’s signature fearlessly stylish way.

    Each spot starts off with a desperate call to report an emergency. As each caller goes on to describe the suspected criminals, it soon becomes obvious that all is not what it seems… the supposed perpetrators are in fact loved ones well known to our callers who are simply now unrecognisable after a trip to the Beauty Lounge. 

    2016-09-19 00:00:00
    Volkswagen campaign by adam&eveDDB proves why the car brand is best supporting independent cinemas, not starring in them 2016-09-16 00:00:00 Virgin Atlantic collaborates with TripAdvisor for immersive online campaign Virgin Atlantic has collaborated with TripAdvisor on a new online advertising campaign launching on the TripAdvisor website today, entitled ‘The Ultimate Review from The Ultimate Reviewer’ by adam&eveDDB. Using 360 degree immersive film with spatial sound, the online campaign brings to life TripAdvisor reviews from some of the UK’s most prolific reviewers. Set in San Francisco and Miami, ‘The Ultimate Review from The Ultimate Reviewer’ takes its audience on a tour of three of each city’s hotspots, set to a narration of TripAdvisor reviewers’ recommendations. Shot using a third person point-of-view, the tour goes from jet skiing along Miami beach to passing under the Golden Gate Bridge in San Francisco. The campaign is the winner of the 2016 TripAdvisor Creative Challenge, which invited brands to showcase their creativity and talent through the interactive medium of online advertising display. Combining Virgin Atlantic’s brand attitude of 'Life doesn’t come to you, so go to it' with TripAdvisor’s unrivalled traveller insight, ‘The Ultimate Review from The Ultimate Reviewer’ is part of a drive in the airline’s digital and social activity aimed at those with an adventurous and impulsive spirit, following the successful ‘One Day’ campaign launched in May 2016. Ben Peterson, Group Head of Display for UK & MEA at TripAdvisor, says; “The Virgin Atlantic campaign really stood out among the entries for the 2016 TripAdvisor Creative Challenge with its innovative use of 360 degree video that brought TripAdvisor reviews to life in a new and unique way. With travellers planning their trips on multiple devices and at all times of day, we’re excited that this campaign will enable Virgin Atlantic to inspire those travellers by aligning the brand with great content in our unique environment.” Hamish Rickman, Vice President, Marketing at Virgin Atlantic, comments; “We were really excited to work with TripAdvisor to deliver this campaign, many elements of which are media firsts for their site. As a brand, we wanted to make the most of today’s fast moving technology to deliver a truly interactive and engaging experience both visually and aurally, putting people and their experiences at the heart of the idea. We also wanted to give consumers a flavour of what was possible beyond their Virgin Atlantic flight, by showcasing the fantastic culture and vibrancy that both destinations have to offer.”

    2016-09-08 00:00:00
    Virgin Atlantic tells Britain to #GetOutOfOffice Virgin Atlantic is encouraging the British working population to #GetOutOfOffice in a new campaign by adam&eveDDB.
    Studies show that a third of the British working population are not taking their total annual leave allowance*, making the office the country’s most popular holiday destination. To launch the #GetOutOfOffice campaign, Virgin Atlantic asked Judith Chalmers, star of the iconic holiday television programme ‘Wish You Were Here…?’ to present a tongue-in-cheek film taking viewers through a destination guide of an office.
    Directed by The Bobbsey Twins From Homicide, the film sings the praises of the canteen’s offerings, the car park views and the wide variety of activities on offer. The #GetOutOfOffice activity also encompasses outdoor, press, digital and social. Virgin Atlantic is concurrently running its worldwide sale offering discounted flights to a range of destinations for a limited time only.
    Fuelled by Virgin Atlantic’s brand attitude of 'Life doesn’t come to you, so go to it', #GetOutOfOffice is part of a drive in the airline’s digital and social activity aimed at those with an adventurous and impulsive spirit and follows the successful ‘One Day’ campaign launched in May 2016. 

    2016-09-06 00:00:00


    Today, TEMPTATIONS™ Brand launched a new online media campaign encouraging cat owners to remember their feline friends and “Treat Them Too” with America’s No. 1 cat treat.

    Created by Adam & Eve/DDB London, the campaign’s first digital content release features a 1980s-style music video starring the Electric Furs – a fictitious band made up of real cats “singing” and “playing” instruments – performing a feline rendition of “Don’t You (Forget About Me)” by Simple Minds. Directed by award-winning filmmaker Ninian Doff, the entertaining video takes a tongue-in-cheek look into how cats may try to convince their human counterparts to remember to treat them too.

    “With only half of cat owners treating their cats[1], the TEMPTATIONS™ brand always looks for fun, creative ways to bring attention to the cat treating category, said Arren Beach, TEMPTATIONS™ Brand Manager.  “The ‘Treat Them Too’ campaign uses entertaining digital content – like this music video – to showcase TEMPTATIONS™ treats and encourage cat owners to treat their cats when they treat themselves.”

    “Cat videos are brilliant fun, and millions of people watch them every day,” said Richard Brim, executive creative director at Adam & Eve/DDB London. “In order to reach that audience, we made a music video starring the Electric Furs, with one simple message – reminding cat owners to ‘Treat Them Too.”

    Live now on TEMPTATIONS Brand’s Facebook and YouTube channels, the “Don’t You (Forget About Me)” remake includes the full music video and one 30-second spot, and will have shorter video cut downs for release on TEMPTATIONS™ Brand’s social channels in the coming weeks. The video will be supported by a number of integrated marketing efforts, including creative digital content, social media posts and partnerships on popular platforms such as the Snapchat Discovery and BuzzFeed.   

    For more information on TEMPTATIONS™ treats and the “Treat Them Too” campaign, visit or

    [1] July 2016 Nielsen Homescan Panel (Within 52 weeks ending July 16, 2016, 54.4% of Cat Owning households fed cat treats)

    2016-08-08 00:00:00
    The school run – Volkswagen style Volkswagen has launched a major campaign for its forthcoming new Tiguan SUV showing that with its new styling, features and cutting edge technology it is possible to make even the school run cool.

    ‘The Big Arrival’, created by adam&eveDDB, features a typical drive-to-school trip – perhaps the quintessentially humdrum everyday drive.  But in the new ad, the trip receives a major injection of excitement courtesy of the new second generation Tiguan.

    Running under the strapline: ‘The new Tiguan. Cool. Calm. Connected.’ the campaign broke at the weekend across major terrestrial and digital TV channels and is supported by a digital and outdoor campaign, including an IMAX takeover.

    Glyn Butterworth, Volkswagen UK’s National Communications Manager, said: “Volkswagen has a superb heritage of advertising creative, and along with the team at adam&eveDDB, we have worked very hard to ensure this new Tiguan campaign meets those incredibly high standards. Above all, we hope this campaign allows viewers in the UK to continue to enjoy our advertising.”

    Russell Hopson, Group MD, adam&eveDDB, says: “'Volkswagen’s heritage in advertising was recently described as ‘witty, knowing and understated’. I believe we’ve made work here that’s worthy of both this fantastic new car and its brand heritage.”

    The new Tiguan is a compact SUV styled and engineered to challenge not just the best in its class, but also premium-priced rivals from across the market.  It arrives in Volkswagen 191 UK Retailers this month.

    2016-05-23 00:00:00
    Virgin Atlantic seeks out adventurers in ‘One Day’ campaign by adam&eveDDB Virgin Atlantic is gearing up for the launch of a new campaign by adam&eveDDB that encourages travellers to embrace life and make their “one day” aspirations happen.

    Imbued with Virgin Atlantic’s brand attitude of 'Life doesn’t come to you, so go to it', the ‘One Day’ campaign encompasses a host of digital and social activity aimed at those with an adventurous and impulsive spirit.

    A key part of the activity is ‘Claim your tweet’ - an innovative social and digital outdoor campaign that calls for writers of ‘One day I will….’ tweets from years past to claim their tweet to make their dreams a reality.

    Tweeters will need to claim their 'one day' by midnight on the day in order to win Virgin Atlantic flights to help make it a reality. Once claimed, follow up messaging will tell the tweeter what destination they will be taken to, to live out their ‘one day’ for real.

    The ‘One Day’ drive breaks on Monday 16th May and also includes a 30 second online video featuring user-generated images that depict some of the top ‘One Days’ of people in the UK. There will also be Instagram competition giving people the chance to win a ‘One day’ experience, as well as PR and influencer activity.

    The ‘One Day’ campaign encapsulates Virgin Atlantic’s ‘Let it Fly’ brand proposition and demonstrates a shift towards integrated digital and social activity to drive engagement around it.

    Hamish Rickman, Vice President, Marketing at Virgin Atlantic commented: “So many of us say ‘one day I will…’ but all too often we don’t allow that ‘one day’ to happen. With this campaign, we’re not only aiming to motivate and inspire people to achieve that one thing they have always talked about but for a lucky few, actually help make it happen”.

    2016-05-17 00:00:00
    Harvey Nichols campaign features first 100 year old model in Vogue In its truly fearless stylish fashion, Harvey Nichols is launching a campaign featuring the first 100 year-old model to appear in Vogue magazine.

    The campaign, to celebrate Vogue’s 100th Anniversary, features Bo Gilbert, who was born in 1916 and will appear in an exclusive print ad in Vogue’s commemorative June issue. A two minute behind the scenes film will run across Harvey Nichols’ channels and will be supported by editorial on

    The campaign is loaded with Harvey Nichols’ attitude and willingness to do things differently, and aims to tackle ageism in the fashion industry.

    The campaign was shot by world famous fashion photographer Phil Poynter, who founded ‘Dazed’ with Jefferson Hack and Rankin. Vogue’s 100th Anniversary issue will be its biggest ever issue and is on sale in May.

    Ben Tollett, Executive Creative Director, adam&eveDDB, says: ‘ Vogue’s 100th anniversary seemed like such an important moment, so we wanted to celebrate it by doing something symbolic. We’re really proud to be involved in a project, which proves the older generation can be fearlessly stylish too. Ageism is so last century.”

    Shadi Halliwell, Creative and Marketing Director at Harvey Nichols: “We devised a campaign that reflected the playful attitude Harvey Nichols is famous for, celebrating both the 100th Anniversary of British Vogue, and also style in its entirety. It was a privilege to work with Bo, she is a fabulous, independent lady who epitomises timeless style.” 

    2016-04-29 00:00:00