TitelGood Neighbor
Agentur
Kampagne Good Neighbor News
Werbende National Association of REALTORS / Good Neighbor Awards
Marke National Association of REALTORS / Good Neighbor Awards
PostedDezember 2021
Geschäftsbereich Immobilien
Story For over 20 years, National Association of REALTORS® has acknowledged “Good Neighbors” through a same-titled program to recognize REALTORS® who make an extraordinary impact on their community through volunteer work. To cut through the negative clutter, bring 2021’s program to life and REALTORS® commitment to their communities, the company partnered with Havas Chicago to develop a good news spreading, multi-touch campaign that runs from 12/5 through 12/31. 
According to Pew Research Center, over 70% of Americans suffer from negative news fatigue. The Good Neighbor News campaign includes a Time Square activation which features a constant scroll of positive headlines, brightly colored newspapers made from recycled bad news and the celebration of good Samaritans, 15 Good Neighbor Award Winners. 
On Tuesday, 12/8 and Wednesday, 12/9, Times Square will be lit up via News Tickers, LED sign and branded newsboxes on 44th Street and 7th Avenue with the REALTORS® “Good Neighbor News”. Brand ambassadors will be on the grounds handing out physical copies of the “Good Neighbor News” newspapers which is made entirely recycled material – literally turning a negative into a positive.
Medientyp Außenwerbung
Chief Creative Officer
Group Creative Director
Creative Director
Creative Director
Designer
Texter
Executive Producer
Filmproduzent/Produzent
Strategy Director
Strategist
Geschäftsführer
Senior Account Director
Account Supervisor
Medienagentur Havas Boston
SVP, Group Client Lead
VP, Group Client Lead
Director, Connections Planning
Director, Client Services
Client Manager
Client Associate
EVP Experiential
Executive Producer Experiential
Jr. Art Director

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