TitelGrandpa
Agentur
Kampagne Find something more in Illinois
Werbende Illinois Office of Tourism
Marke Illinois Office of Tourism
Datum der ersten Ausstrahlung/Veröffentlichung 2016
Geschäftsbereich Bestimmungsörter (Länder und Plätze)
Story In our modern world it’s easy to become disconnected. The new campaign for Illinois Tourism brings to light this contemporary truth as it creates a role for Illinois as a destination brand that inspires travelers to - Find Something More.
The campaign kicks off with long-format stories told across the four distinct regions of Illinois. Each film leads to an on-line experience that goes beyond just where to go, but resonates on an emotional level of why to go. Life, after all, is a journey. When you find something more in Illinois you’re reminded why we’re on this journey to begin with. 
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