TBWA\Chiat\Day Los Angeles
Los Angeles, Vereinigte Staaten von Amerika
| Titel | Music in Color |
| Agentur | TBWA\Chiat\Day Los Angeles |
| Kampagne | Music in Color |
| Werbende | Behr Paint Company |
| Marke | Behr Paint |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 9 |
| Geschäftsbereich | Farben, Holzschützprodukte, Pinseln, Klebemittel |
| Slogan | Music In Color |
| Story | Choosing a Color is as Easy as Pressing Play Inspired by the way singer-songwriter Katy Perry experiences music and its connection to music, Music in Color by BEHR Paint is an all-new color selector tool helping people discover personalized paint color recommendations through their favorite songs across the entire Spotify music library. Combining Spotify’s streaming intelligence and the freshly bold array of paint colors from Katy Perry’s exclusive color palette by BEHR, users can unleash an entirely new way of approaching the color selection process by using music as the guide to make DIYers' inspiration a reality. The campaign is accompanied by the new film “Katy in Color,” showing the relationship between music and the colors that Katy experiences, as well as across social through augmented reality experiences on Instagram, TikTok, and Snapchat, letting everyone discover and share color through music. Discover the colors of your favorite songs by visiting https://behrmusicincolor.com/ |
| Medientyp | Interaktiv |
| Länge | |
| Markt | Vereinigte Staaten von Amerika |
| Mehr Informationen | https://behrmusicincolor.com/ |
| Schauspieler | Katy Perry |
| Chief Creative Officer | Renato Fernandez |
| Group Creative Director | Jason Karley |
| Head of Art & Design | Bruno Regalo |
| Creative Director | Jeff O’Keefe |
| Creative Director | Bert Marissen |
| Texter | Mari McMurray |
| Art Director | Mack Gire |
| Agency Producer | Alicia Portner |
| Produzent Digital | Nat Wilkes |
| Director of Content Production | Guia Iacomin |
| Strategy Director | Joanna Kennedy |
| Account - Production Company | Ammolite |
| Regisseur | Emil Nava |
| Executive Producer | Kirsten Arongino |
| Herstellungsleiter | Seth Levin |
| Direktor Fotografie | Ross Richardson |
| Redaktionsbüro | Ammolite |
| Produktionsfirma | Ammolite |
| Cutter | Alex Russek |
| VFX Company | Native Foreign |
| Audio-Postproduktion | Lime Studios |
| Mixer | Joel Waters |