|Datum der ersten Ausstrahlung/Veröffentlichung|
|Geschäftsbereich||Wasser- & Energie-Vergsorgungsbetriebe|
|Story|| Xcel Energy isn’t waiting for the future of energy to happen, they’re building it today. With a growing renewable infrastructure and safety initiative involving drones, AI, and virtual reality, they’re the first American energy company to pledge to deliver 100% carbon-free energy by 2050. After Carmichael Lynch won a pitch earlier in the year, Xcel Energy came to us with an ambitious request to reinvent the brand from the ground up, give them a progressive, human voice and reintroduce themselves to their customers.|
To achieve 100% carbon-free energy by 2050, Xcel Energy is inviting their customers to help get there together. Whether it’s switching to wind energy, setting up smart thermostats or changing old lightbulbs to LED bulbs, it’s about getting to a better future together.