The ultimate retail experience? Last week, Helzberg Diamonds became the first jeweler to offer rings and a free wedding ceremony with its new “Hitched at Helzberg” campaign.
Carmichael Lynch helped the national jewelry retailer take customer service to the next level by inviting couples to get legally married at any of their over 200 stores — for free. Helzberg ordained hundreds of associates, enabling all their stores to legally perform marriage ceremonies.
Helzberg and the agency issued a survey to 1,000 U.S. millennials and found that a resounding 91% of those surveyed would consider eloping, and 63% of already-married millennials would elope if they had to do it all over again. Inspired by the survey data, and by couples who shared their wedding plans with associates across the country, the company decided to invite couples to get “Hitched at Helzberg.”
Last year, Carmichael Lynch worked with Helzberg to create the “Will You Ring,” a proposal placeholder that gives couples the opportunity to pick out engagement rings together without losing the romantic gesture. Carmichael Lynch and Helzberg wanted to continue to innovate the bridal industry to address changing traditions and priorities – this year taking on big traditional weddings.
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