Carmichael Lynch Launches 2020 Subaru Outback Campaign

Subaru of America and Carmichael Lynch launched a campaign that includes a series of new spots centered around the launch of the 2020 Outback.

The spots give viewers an intimate look into the lives of three different Outback owners, highlighting the vehicles’ capability, safety and reliability.

In “Where the Heart Is,” a young family takes a road trip through Arches National Park in the all-new 2020 Subaru Outback. Subaru is the largest corporate supporter of the National Park Foundation.

The campaign also introduces “Easy Commute,” a true story based on a Subaru owner’s lengthy 120-mile commute to work each way for 15 years.

Finally, “Moment of Silence” shows how, on the road, a family’s life can change in the blink of an eye.

The campaign includes partnerships featuring National Parks, such as a three-part mini-series with Buzzfeed. The series will include Buzzfeed’s first-ever automotive-partnered Eko quiz, a medium that allows consumers to choose their own adventure through a series of video questions.

The creative campaign will also feature a partnership with National Geographic to create custom content that highlights the all-new 2020 Outback as the enabler of adventure.

Read more about the 2020 Outback launch at MediaPost.

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