Press Releases - Carmichael Lynch - Adforum.com https://de.adforum.com/agency/4890/press-releases/rss Carmichael Lynch Press Releases at Adforum.com en-us Adforum.com Copyright 2020 Subaru Highlights ASPCA Partnership, Intros New Tagline https://de.adforum.com/agency/4890/press-releases/83145/subaru-highlights-aspca-partnership-intros-new-tagline https://de.adforum.com/agency/4890/press-releases/83145/subaru-highlights-aspca-partnership-intros-new-tagline Carmichael Lynch and Subaru of America recently launched a campaign with a new tagline tied to its signature “Subaru Loves Pets” initiative.

The 30-second spot debuted on digital and cable TV and introduced the tagline, “Subaru: More Than a Car Company,” joining the signature “Love” tagline.

The commercial highlights Subaru’s years-long partnership with the ASPCA and the many ways Subaru has gone above and beyond caring for pets and the families who adopt them.

Read more about the new spot at MediaPost.

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2020-07-17 12:51:31
Along with agencies in Minneapolis and around the country, and in partnership with The BrandLab, Carmichael Lynch is committed to change https://de.adforum.com/agency/4890/press-releases/83137/along-with-agencies-in-minneapolis-and-around-the-country-and-in-partnership-with-the-brandlab-carmichael-lynch-is-committed-to-change https://de.adforum.com/agency/4890/press-releases/83137/along-with-agencies-in-minneapolis-and-around-the-country-and-in-partnership-with-the-brandlab-carmichael-lynch-is-committed-to-change On May 25th, George Floyd was murdered on the streets of Minneapolis. There is no moving past that day, only moving forward – committed to change by doing more and doing better to build a more diverse, equitable and inclusive agency, industry, and city.

It starts by sharing our data. #committochange

We will increase our number of Black employees; strengthen our commitment to current employees through our multicultural employee resource group and more training for all employees; and continue to grow our pro-bono partnerships with The BrandLab and Penumbra Theater, among others.

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2020-07-16 18:36:31
Pipelining Great Talent During Pandemic Times https://de.adforum.com/agency/4890/press-releases/83083/pipelining-great-talent-during-pandemic-times https://de.adforum.com/agency/4890/press-releases/83083/pipelining-great-talent-during-pandemic-times By Grete Lavrenz, Carmichael Lynch Relate General Manager

How do we attract great new talent to the public relations industry during pandemic times and an economic downturn?

For those coming into the field, it’s forced a new kind of resilience. When many summer internships and jobs were put on hold because of changes in the economy, students and graduates have had to get scrappy about their future.

Carmichael Lynch Relate is among the PR Council member agencies supporting an educational and career development program for college students and 2020 graduates interested in public relations. The PR Council “Agency-Ready Certificate” was created for those who want to keep the momentum going despite uncertainty regarding job opportunities. The more than 5,000 participants from across the country have access to webinars taught by agency leaders on topics that they would normally only be exposed to when working or interning, such as strategic planning, social media and media relations.

Julie Batliner, president, and I presented “Best Practices in Marketing Integration from the PR Standpoint,” a webinar with an inside view into our firm’s integrated marketing approach. We shared how individual disciplines – creative, paid media, PR, social, brand planning, production and analytics – come together. Through a variety of real-life examples, we demonstrated how PR subject matter experts can collaborate effectively to find holistic solutions to a marketing challenge and deliver measurable business results for clients.

We developed our presentation to teach these students and graduates a thing or two about working at an integrated agency and why we find it so inspiring every day. But really, we learned a lot from them by their immediate questions, their Zoom chatting and their follow-up interactions.

The graduating class of 2020 is the first to enter their career years with a very different educational experience. From completing their final term through distance learning to celebrating their successes with an online graduation, they are now forced to try to join a virtual workplace that runs on Microsoft Teams and Slack. But instead of being discouraged by their prospects, we found the “Agency-Ready Certificate” program participants to be incredibly motivated to keep learning in whatever way possible, to be the ultimate LinkedIn networkers and to be highly adaptive to the situation they are in.

So while the COVID-19 pandemic has transformed many elements of the profession, both current and future PR practitioners are making the most of it and embracing the change.

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2020-07-10 17:01:53
Carmichael Lynch Relate Wins Six Minnesota PRSA Classics Awards https://de.adforum.com/agency/4890/press-releases/82927/carmichael-lynch-relate-wins-six-minnesota-prsa-classics-awards https://de.adforum.com/agency/4890/press-releases/82927/carmichael-lynch-relate-wins-six-minnesota-prsa-classics-awards Carmichael Lynch Relate brought home six awards for 2020 Minnesota Public Relations Society of America (PRSA) Classics in Minneapolis on Thursday night. The awards represented Carmichael Lynch Relate’s work in a variety of categories, including media relations, integrated programs, internal communications, special events and more.

The Minnesota chapter of PRSA hosts the awards to recognize excellence in public relations, with special attention to campaigns that successfully address a communications challenge with exemplary professional skill, creativity and resourcefulness.

Carmichael Lynch Relate received the following Minnesota PRSA Classics awards:

Integrated Programs: Consumer Services

Carmichael Lynch Relate – Hitched At Helzberg

Internal Communications

Carmichael Lynch Relate – Hitched at Helzberg

Marketing Products: Consumer

Carmichael Lynch Relate – Igniting fan love for Post Hostess Twinkies Cereal

Special Events/Observances

More than seven days/Budget greater than $20,000: Carmichael Lynch Relate – Hitched at Helzberg

Creative PR Tactics

Carmichael Lynch Relate – Hitched at Helzberg

Media Relations

Budget greater than $20,000: Carmichael Lynch Relate – Igniting fan love for Post Hostess Twinkies

Learn more about the PRSA Awards here.

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2020-06-26 14:33:04
Carmichael Lynch Wins Two Gold Pencils at the One Show https://de.adforum.com/agency/4890/press-releases/82928/carmichael-lynch-wins-two-gold-pencils-at-the-one-show https://de.adforum.com/agency/4890/press-releases/82928/carmichael-lynch-wins-two-gold-pencils-at-the-one-show Carmichael Lynch’s work for the Minnesota Twins’ 2019 season won two gold pencils, one bronze pencil and two awards of merits at the 2020 One Show Awards in categories including moving image/series, craft/art direction, typography and poster series.

The One Show is the world’s most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year. This year, there were over 20,000 entries.

The One Show awards ceremony is held during The One Club for Creativity’s Creative Week in New York City. Creative Week is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking.

See the full list of this year’s winners here.

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2020-06-19 13:10:15
How Agencies are Navigating Re-Entry for Clients and Employees https://de.adforum.com/agency/4890/press-releases/82783/how-agencies-are-navigating-re-entry-for-clients-and-employees https://de.adforum.com/agency/4890/press-releases/82783/how-agencies-are-navigating-re-entry-for-clients-and-employees From Los Angeles to Miami, most U.S. cities are pushing ahead with reopening their economies, meaning businesses can begin to bring employees back to their offices, as long as local and state rules are followed.

Yet even with the green light, many companies are being cautious with the daunting task of the return and a desire to get it right with employees. Carmichael Lynch President Julie Batliner and other agencies heads chatted with PRWeek on how to navigate re-entry for both clients and employees.

“It’s time to notice what is working about remote working and find a long-term plan to carry that forward,” Batliner said.

Read the full article here.

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2020-06-15 16:03:53
Carmichael Lynch Wins Two Silver Cubes at ADC Annual Awards https://de.adforum.com/agency/4890/press-releases/82517/carmichael-lynch-wins-two-silver-cubes-at-adc-annual-awards https://de.adforum.com/agency/4890/press-releases/82517/carmichael-lynch-wins-two-silver-cubes-at-adc-annual-awards The Art Directors Club in New York announced that Carmichael Lynch won two silver cubes and a merit distinction in the typography category for the agency’s work with the Minnesota Twins.

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its 99th year, these Awards celebrate the very best in advertising, design, illustration, photography, packaging, motion and digital media, all with a focus on craftsmanship and innovation.

The typography discipline focuses on the creation and application of letterforms, including typefaces, calligraphy, and hand-lettering.

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2020-05-21 13:09:15
Unprecedented Empathy: Our Ultimate Silver Lining https://de.adforum.com/agency/4890/press-releases/82518/unprecedented-empathy-our-ultimate-silver-lining https://de.adforum.com/agency/4890/press-releases/82518/unprecedented-empathy-our-ultimate-silver-lining This article, written by Carmichael Lynch Group Account Director Jennifer Corrigan, originally appeared in Muse by CLIO.

The past few months have been filled with uncertainty, urgency and an unprecedented use of the word “unprecedented.”

We spent the first few weeks making future plans one day away, then one week, and now cautiously beginning to say “when”: When we’re back in the office. When we recover. When we wear pants. Though there’s still many months and much uncertainty ahead, there’s something happening now, something constant, essential and heartwarming. A word that, before “pivot” came along, reigned supreme as the most overused buzzword: empathy.

I’ve experienced more empathy in the past several weeks than ever before.

This isn’t to say we operated completely devoid of empathy before this, but the empathy I’m witnessing now is different. It’s ever-present and comes from every single member of the teams I work with. How many meetings have you been in where the primary topic was how certain messages will be received? Nearly all of them? Me too. We’re routinely asking ourselves how someone in healthcare or working at a grocery store might feel about our content. Will this land wrong for the single mother who’s afraid she’s going to lose her job? The effort to better understand our fellow humans’ experiences is all around us, and it’s beautiful.

Why did it take a global pandemic to help push us over the edge of empathy, toward which we were slowly tiptoeing before? And what do we do to ensure we bring this type of thoughtful, clear-eyed consideration to our conversations, well … forever?

As humans, we were all thrust into a situation in which there was abundant and immediate clarity on what really matters. As agencies, we began showcasing the better parts of our natures. Thoughtful, considered and creative work. Sure, we’re still hearing more piano tracks over stock footage than ever, but if that’s the template that gets us finally, consistently producing empathetic work, I’ll take it.

This surge in empathy isn’t being applied only to the work we’re creating on behalf of our clients. It’s being demonstrated in our virtual walls, as well. Our CEOs are sending video messages and heartfelt emails encouraging employees to put their health and wellness first. Cultures are being reinvented and connections reforged with a renewed sense of this big, creative community we all belong to. Day in and day out, the list of ways we’re supporting each other is longer than I’ve ever seen it.

Our collective emotional state and sensitivities are heightened right now, and the result is an acute awareness of our fellow humans and their experiences. Seeing how our industry is reacting, and how the questions we’re asking are changing, has been a bright light in dark times. But someday we’ll be back working in our physical agencies, sharing donuts, having IRL happy hours, and making work that’s not specifically in response to the coronavirus. And when that day comes, we’ll be challenged by the everyday things that can dampen these heightened senses. Things like finding a conference room, commuting, and putting on proper clothes again.

I hope we keep challenging ourselves to bring our wide-open empathy with us back to our offices and to display it proudly like a coveted creative award at the center of our desks. To continue asking questions about how our work will be received. To fully understand the importance of diversity and inclusion in our offices and our process. To make work that is additive to the lives of those who are thriving and those who are struggling, and to recognize our differences as well as the threads of commonality between us all.

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2020-05-21 12:52:50
Dan Branovan Honored at 32 Under 32 Awards https://de.adforum.com/agency/4890/press-releases/82536/dan-branovan-honored-at-32-under-32-awards https://de.adforum.com/agency/4890/press-releases/82536/dan-branovan-honored-at-32-under-32-awards Carmichael Lynch Senior Content Specialist Dan Branovan was named a 32 Under 32 winner at AdFed Minnesota’s annual competition.

This elite award recognizes 32 up-and-coming ad professionals in the Twin Cities, hailing incredible accomplishments and endeavors they gain at such a young age.

During his time at Carmichael Lynch, Dan has helped produce award winning creative work for nearly every client on the agency’s roster. His diverse talent set includes photography, animation, videography, design and more. Dan also moonlights as the agency’s resident DJ, performing at rooftop parties and other events.

See the full list of 32 Under 32 winners here.

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2020-05-12 13:11:15
How Brands and Agencies are Avoiding ‘Covidiot’ Influencers https://de.adforum.com/agency/4890/press-releases/82542/how-brands-and-agencies-are-avoiding-covidiot-influencers https://de.adforum.com/agency/4890/press-releases/82542/how-brands-and-agencies-are-avoiding-covidiot-influencers Carmichael Lynch Relate Vice President Jamie Tanker spoke with PRWeek about how the agency is adapting its influencer strategies in light of COVID-19. See the original article here.

PR agencies and their clients have an established checklist for evaluating influencers, searching for risk factors such as foul language, unpredictability and a mismatch on core values. They’ve added another red flag, looking for tone-deaf or inappropriate behavior, during the coronavirus pandemic.

More directly, has the influencer behaved like a “covidiot,” or someone who has acted selfishly or insensitively about COVID-19. Tesla CEO Elon Musk was characterized as one this week for demanding the country immediately return to business as usual. So has Instagram influencer Arielle Charnas, who has been derided as what “privilege looks like in the age of coronavirus.”

Charnas’ followers became so incensed by her entitlement of using privilege to get tested for COVID-19 that they tweeted angrily at one of her former brand partners, Nordstrom.

“Our partnership with Arielle Charnas ended in 2019, and we have no foreseeable collaborations,” the retailer responded.

On the other hand, influencers who are adapting to a changing world and helping their social media followers will be held in greater regard.

“While many debate the perilous situation of the influencer marketing industry, the real question is whether COVID-19 has created a shift in culture and what consumers value, or has it simply strengthened [consumers’] resolve to expect more from brands and those that represent them?” asks Chad Latz, chief innovation officer at BCW. “The research we’ve conducted for brands shows that the pandemic has shifted priorities and concerns of consumers in a way that will likely have long-tail impact.”

So what is being shunned now, and could be for a while? “Content that historically powers influencers’ Instagrammable moments,” namely, displays of luxury and privilege that are hard to stomach in “stark comparison of forced austerity, minimalism, record unemployment and climbing death rates,” says Latz.

BCW has amped up its influencer-vetting process. “As many brands are considering when to resume their proactive marketing efforts, we now have our teams looking at influencers’ COVID-19 content as either a positive or negative indicator for potential future brand engagement,” explains Latz.

This quick change in values also has been a boon to short-video platform TikTok, which just reached more than 2 billion downloads, fueled by recent growth, and may have gained an edge over Instagram.

“TikTok is attracting influencers and users who produce and prefer a more authentic and unpolished style of content, compared to the crafted perfection of Instagram,” says Latz, who notes that influencer marketing is a two-way street. “Influencers might also evaluate the suitability of brands for partnership based on how they handled the crisis.”

Many influencers are promoting health, safety and PSA messages for COVID-19, with 1.5 billion engagements on 480,000 posts, according to Influencer Marketing Hub. In fact, there are plenty of opportunities for brands and influencers to work together to help during the pandemic.

“Influencers who are using their voice to give back and help their community will receive the support of their followers,” says Ida Kay, VP of comms and lifestyle at World Surf League. She joined the governing body for surfers in April from Red Bull, where she was brand comms director.

“From a cause perspective, this is where influencer marketing hasn’t necessarily changed,” says Kay. “The brand is using their leverage to do good and the influencer is using their voice to amplify.”

‘Does this make sense in the new world?’
To prevent campaigns from going to market tone-deaf, influencer marketing firm Fohr paused all client work in response to the pandemic’s growth in the U.S., says founder and CEO James Nord. Fohr’s clients include Sephora, online meditation company Headspace and retailer Neiman Marcus.

“We proactively put a hold on everything and talked to clients and influencers and looked at every single brief and asked ourselves, ‘Does this brief make sense in this new world?’” he says. “Most of them didn’t, and so where we could, the brief was changed so that it made sense.”

Before COVID-19, Fohr averaged 200 sponsored posts for 90 influencer campaigns a week. After a big drop in March, “it has slowly been going back up,” he says. “We have 120 sponsored posts this week.”

But the numbers aren’t rebounding to exactly the same place. Nord says subject-matter experts will thrive more than aspirational influencers.

“It will be less about the influencers who say, ‘Look at me, look at my glamorous lifestyle, don’t you want that?’ and more about influencers who give advice and help people to improve their lives,” he predicts.

Nord is bullish about influencer marketing’s rebound over the next 12 to 18 months, given social distancing norms. One reason is that social distancing makes big product shoots a challenge, but one that could be remedied by sending products to an Instagram influencer.

Most Americans plan to avoid sports and other live events like concerts until there is a proven COVID-19 vaccine, according to a Reuters/Ipsos poll. An influencer could be a bridge for a brand to reach fans in the absence of sports and other live events.

Vanessa Spagnuolo, group account director and head of accounts at influencer marketing agency Viral Nation, notes “gaming influencers on streaming platforms are seeing a huge increase in viewership.”

“People are still looking for entertainment during this time, so content creators who are true to their craft and are committed to producing valuable content on a consistent basis have the opportunity to capture new audience attention,” she says.

The economic downturn that has resulted from the pandemic is also affecting how influencers do business. Compensation agreements are being modified with promises to deliver more for the client and to back it up with deeper, more meaningful metrics.

While Carmichael Lynch Relate isn’t “looking to lower fees” from influencers, agency VP Jamie Tanker says, “we’ve found a lot of our partners have graciously increased their deliverables in light of today’s climate and the strength of our relationships.”

With every element of marketing under scrutiny, showing return on investment will be crucial to maintain and grow influencer budgets. That is why Tanker says they are “driving partnerships to be even more strategic and transparent with an added emphasis on data-driven assessment of results.”

The firm has seen some sectors postpone or cancel influencer campaigns, but Tanker says Carmichael Lynch Relate’s “home and design practice has been a particular bright spot” with “increased inbound requests.”

When more sectors return, Tanker says, “We’re curious to see if there will be greater shifts to nano- and micro-influencer programs given risk of exposure from marco and celebrity-level partners and also given the possibility for tighter budgets.”

Michael Cree, SVP and head of NY Influencer at Edelman, says it is difficult to know exactly what influencer campaigns will eventually look like, saying, “We’re still in the midst of trying to grapple with what the post-COVID world will look like.”

“Audiences trust the opinions of their favored influencers, and had been looking to them more and more for their honest take and assessments of products and services,” he says. “In a post-COVID world, that honesty could be even more important.”

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2020-05-01 13:34:17
#WFH Diaries: Josh Leutz of Carmichael Lynch https://de.adforum.com/agency/4890/press-releases/83054/wfh-diaries-josh-leutz-of-carmichael-lynch https://de.adforum.com/agency/4890/press-releases/83054/wfh-diaries-josh-leutz-of-carmichael-lynch

This article originally appeared on Muse by CLIO’s #WFH Diaries series.

As coronavirus lockdowns persist around the globe, Muse chats with creative people to see how they’re faring. Below, we catch up with Josh Leutz of Minneapolis-based ad shop Carmichael Lynch.

Give us a one-line bio of yourself.

I’m an executive creative director at Carmichael Lynch.

Where are you living right now, and who’s with you?

I live in Minneapolis with my wife Molly, Mae (7), Ruud (4), and a crazy old pug, Bluto.

What’s your work situation like at the moment?

As an agency, I’m proud of the way we’ve stayed connected. Some things just take a bit longer when you’re not able to be in the same space. Conversely, we’re breaking land-speed records in terms of getting good work out the door. Then, there’s a lot of time just checking in with people to see how they’re doing – as human beings.

On a more personal level, we have a small house, so a part of every day is scurrying about looking for a quiet place to work. A lot of stuff happens in the wee hours of the morning, or at night.

Describe your socializing strategy.

Lots of texts and messaging and FaceTiming. Lots of emails. Even in more normal times, I’ve never been averse to picking up the phone. So, a lot of phone calls. I cringed when I got the first email for a Zoom happy hour, but I’ve been surprised by how much I now look forward to them.

How are you dealing with childcare?

We give our kids a bag of fish sticks and send them to the basement to watch TV all day. Kidding. Kind of. I’ve been lucky. My wife sometimes has a free hand to wrangle them during the working day, making sure they don’t grow feral. She’s been huge. I try to step away during “business hours” to help and hang out with them as much as I can. This is super hard on them – not being at school or being able to play with their friends.

What are you reading?

Even though I’m a writer by trade, I am embarrassed to say that I am an absolutely terrible reader. I’m picking through an oral history of Monty Python. And I have a lot of giant art books that I thumb through. Right now, one on Gerhard Richter and a retrospective on The Sea Ranch.

What are you watching?

Ozark (Season 3), Ugly Delicious (Season 2), Run, replays of old Ajax games (I miss soccer), and I’m re-watching Shangri-La, the Rick Rubin docuseries, for the third or fourth time. If you’ve not seen it, it’s a really thoughtful meditation on the creative process. I love everything about it.

What are you listening to?

’90s hip-hop. The David Chang podcast. Pod Save America. Talking Heads. Always Talking Heads. The endless, non-stop questions of a four-year old boy. The usual stuff.

How are you staying fit?

I’ve been doing a lot of running. Short half-hour runs. Hour-plus ramblers. Sometimes late at night, like a raccoon. We’re lucky to live in place where it’s easy to go outside. We also bought some kettlebells. The kettlebell industry! Another unlikely beneficiary of these strange times. You can’t find those things anywhere.

Have you taken up a hobby?

Ha. No, not really. It’s not a new hobby but I have been spending more time drawing with my kids.

Any tips for getting necessities?

Nothing out of the ordinary. We try to do business with companies that are doing good by their people. And we try to do our part to help local restaurants by ordering take-out occasionally.

An awkward moment since all this started.

It’s all been one big, sometimes painful, sometimes sweet, sometimes funny, awkward moment.

Best work email you got since all this started.

Early on, our CEO, Marcus, sent a really nice and thoughtful and heartfelt email to the agency. I won’t go into the details, but that’s one I’ll hang onto for a while.

An a-ha! moment since all this started.

I think, like many people, I went into this with grand designs of keeping professional life separate from family life. Like, I’d work and then I’d punch out and hang out with the family and that would be that. I don’t know if there was a specific moment – maybe seeing a client’s kid wander into a video conference — but, early on, it became very apparent that wasn’t how this was going to go down. We’re all going through the same stuff, and you just have to embrace the messiness and the chaos.

What’s your theory on how this is going to play out?

I’m optimistic that we—the collective WE—can pull through this. My only hope is that we really learn something from it and find a better way forward.

See the full #WFH Diaries series here.

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2020-04-29 14:58:59
Spin-Free Crisis Communications https://de.adforum.com/agency/4890/press-releases/82543/spin-free-crisis-communications https://de.adforum.com/agency/4890/press-releases/82543/spin-free-crisis-communications Jill Schmidt, executive vice president and corporate practice chair at Carmichael Lynch Relate, talked to Twin Cities Business about how to navigate crisis communications in honest, authentic ways. The article originally appeared in the April issue of Twin Cities Business magazine.

Boeing grounded its best-selling commercial plane, the 737 MAX, in March 2019 after Ethiopian Airlines Flight 302 crashed six minutes after takeoff from Addis Ababa, resulting in the deaths of all 157 people aboard. Just five months earlier, another 737 MAX, operated by Indonesia-based Lion Air, plummeted into the Java Sea near Jakarta, killing all 189 people on board.

If anything deserves the name “business crisis,” the 737 MAX debacle is almost a custom fit. The deaths are the worst part, but the crisis certainly hasn’t stopped there. In early January, internal Boeing emails revealed that there long had been grave concerns in the company about the plane’s design flaws and how they were being addressed. Company leaders appeared to have suppressed vocal concerns or minimized the substantive problems that had been identified.

The fire is still blazing. Chicago-based Boeing, which in 2019 posted its first annual loss since 1997, will have to spend nearly $20 billion to fix the 737 MAX. Meanwhile, suppliers are losing millions of dollars in revenue. The crisis also brought down CEO Dennis Muilenburg, who was fired in December.

Dave Calhoun, Muilenburg’s interim replacement, announced in January that Boeing would restart production on the 737 MAX this summer. That doesn’t guarantee, however, that the Federal Aviation Administration will allow the planes that have been taken out of service to be airborne within the next few months.

“Boeing is the latest large organization with issues related to breaching the public trust,” notes Matt Kucharski, president of Minneapolis-based public relations and communications agency Padilla. Citing other recent examples that involved Volkswagen and Wells Fargo, Kucharski notes that “people assume that a crisis is going to happen only to a large organization.” But smaller companies shouldn’t get complacent. “This isn’t a matter of if a crisis is going to happen,” he warns. “It’s a matter of when.”

The scale of most companies’ crises won’t match that of the 737 MAX. But they still can put the business at risk—and potentially cause permanent harm. How a business responds to a crisis speaks volumes about a company’s competency and ethics. The response determines whether a business comes through the crisis with its reputation intact, or whether it’s damaged, “perhaps irreparably,” Kucharski says. “The last time you want to be thinking how you’re going to handle a crisis is when the crisis is actually happening.”

Nonetheless, there’s a surprise element to every crisis, says Bloomington-based crisis communications consultant James Lukaszewski, whose career spans more than four decades. “In many cases, the organization itself is primarily responsible for the problem,” he says. “It’s not the actual circumstance. Their response creates more problems for them than they would have had if they’d just reported themselves and said, ‘We’re going to fix this.’ ”

Companies of all sizes can learn from the Boeing case. If a crisis or potential crisis rears its ugly head, it’s crucial that a company respond promptly and with care. In the digital age, when crises arise, they can blow up quickly.

Mediating a crisis

Jill Schmidt, executive vice president and corporate practice chair at Carmichael Lynch Relate, keeps close tabs on business crises. Though she’s quick to note that the 737 MAX case is one she’s observed as an outsider looking in, the public reports she’s read led her to conclude that Boeing’s handling of the situation probably exacerbated the issue. How? Essentially, by not being forthcoming. Boeing attempted to deflect the connection between the two crashes and technical problems in the 737 MAX’s software. Instead of addressing the concerns of pilots and potential passengers, the company shifted the blame to pilot error. “It seemed like they weren’t necessarily taking the situation seriously enough, soon enough,” says Schmidt, a key leader in her Minneapolis-based public relations firm. Boeing “seemed to focus on the technical aspects of the situation, but what it was ignoring was the court of public opinion,” she says.

That court increasingly has been convening on social media. That reality doesn’t minimize the crucial role of the reporting done by journalists; but it’s the discussion among dozens, hundreds, even thousands of people that can turn a news report into a full-blown scandal.

“Every crisis is online,” crisis communications expert David Krejci says. “If it’s not online, it couldn’t possibly be a crisis. If it’s not being discussed on the internet, then it is simply not of a magnitude that you could even call it a crisis.”

Few companies will have to deal with a 737 MAX-size problem. But many are confronting static online. Sometimes it’s an unhappy customer. Other times, it involves a controversial social issue, such as an accusation that a business is insensitive to a particular group or community.

In February, Krejci left his job as executive vice president, digital crisis and issues, of the Minneapolis office of communications firm Weber Shandwick to launch his own online-communications consultancy, MediaForensics.org. At Weber Shandwick, Krejci and his team helped clients determine whether online comments truly signified a problem or were provocations of troublesome trolls.

“You have to discern who the parties are that are upset and what their motives are,” Krejci says. “If their motive is simply to cause disruption for the sake of disruption or just having what they think is fun, there’s no reason to engage in a conversation with them.”

You have to discern who the parties are that are upset and what their motives are.If their motive is simply to cause disruption … or just having what they think is fun, there’s no reason to engage in a conversation with them.
—David Krejci

That advice noted, sometimes a business needs to confront the troublemaker. Over the past few years, several companies have responded to posted videos that purport to show the business doing or supporting something nefarious.

“To come out and make a statement on social media that this is not a real video … becomes a he-said-she-said, and anyone with a bias gets dismissed,” Krejci says. “So rather than the client coming back and saying, ‘This is fake,’ what we endeavor to do is get the community of conversation happening.” He argues that it can be quite effective to simply let people identify what they’re seeing online is fake.

“There is so much talk about social media being the beginning and end of everything,” Krejci says. “It really isn’t.” Traditional news media, after all, remains the source of most online conversations, and it still has the kind of credibility that social media can’t match.

Notes Krejci, “Nothing better can happen than the media calling and saying, ‘What about this video?’ and the client saying, ‘It’s fake—here’s proof.’ Then a news story gets shared on social media saying, ‘This is a fake video.’ ”

In such situations, journalists focus on getting the facts and separating the truth from fiction. Often consumers who are loyal to a given company will then choose to share links to legitimate news coverage.

“One of the practices we recommend: Build your community ahead of time,” Schmidt says. If a company’s products or services have a good reputation with customers, then brand advocates will come to the aid of the business if an issue arises on social media, she says.

A big part of maintaining a strong online community is being social oneself. According to social media research gathered by Carmichael Lynch Relate, 90 percent of people on social media use the platform to communicate with a brand or a business. “What’s also interesting is that 63 percent of customers expect companies to offer customer service directly through their social media channel,” Schmidt says. In addition, 42 percent expect a response within an hour, 32 percent within 30 minutes. If a company doesn’t respond quickly or at all, it’s not only the disgruntled customer who will know about it. So will other online followers.

When employees are paid to carefully monitor online conversations about their company, they are fully aware of what customers are discussing and the company can address key concerns before an issue develops into a crisis.

Preparing for the unexpected

When a business crisis erupts, communications experts advise promptness and directness in company responses to customers and the general public. “You have to develop messages that expose the facts and exhibit genuine sympathy and empathy,” Krejci says. “If there’s a need for regret or an apology, show remorse and regret in a really genuine way.” Part of the art of crisis communications, he adds, “is speaking so clearly about complicated situations that everyone can understand it, and doing so in an honest, authentic way.”

Communications professionals speak of the need to be prepared, and companies should have plans for relatively “predictable” types of emergencies—fires, chemical spills, and the like—that could have an impact on customers and communities. Yet there are plenty of other crises that make news headlines with regularity: workplace violence, sexual harassment, data breaches, and employee malfeasance.

Kucharski offers an example of an unpredictable crisis. His scenario involves a company that makes pet food. It discovers there’s an online rumor that a carcinogen has been found in a product—and the rumor has gone viral.

Kucharski breaks down how to respond to this challenge. First, determine whether there might actually be carcinogens in the product. “You might find out that this isn’t a social media problem, this is a manufacturing problem,” he says. “So make sure you’re addressing that first, and then address the social media component.”

Every crisis, he adds, “has both an action and a communication element to it. The communication element is driven by the action element. Bad things happen, people hear about it. You solve the problem, [then] you tell people about it.”

When a potentially damaging crisis occurs, many companies might think the best way to respond is to have the company’s legal counsel craft and release a statement. While that is likely an important consideration, in 2020, communication experts say, that action is unlikely to be effective, particularly on social media.

“If [the crisis is] happening on Facebook, you can’t put out a very formal media statement on social media very effectively, because you will get ripped apart for talking like a lawyer,” Krejci says. “That’s not being dismissive about lawyers. It’s just the wrong platform.” If a business is responding to an issue or crisis on Facebook, the person representing the company should use language that is more direct and casual than wording often used in legal statements, he says.

Padilla’s Kucharski prefers to use the word “protocol” to describe how to handle a crisis. A protocol is a flexible response approach that can be activated whenever something unforeseen occurs. It can specify a crisis response team—a group of employees, perhaps paired with an outside communications agency with crisis expertise—and have guidelines for how to respond. The written protocol should be reviewed and updated regularly.

“One of the things that’s important for companies to be mindful of is not believing that you control the timeline in a crisis,” says Ayme Zemke, senior vice president of client service for St. Paul-based Beehive Strategic Communication. “A crisis moves at the speed that technology allows, and that’s real time. A crisis waits for no company.” Companies should not expect things to just blow over. “In a crisis situation, you have to engage,” Zemke says. And engage thoughtfully.

That’s because people expect more from businesses, she adds. “They expect them to stand for something—something more than profits. There is a rising expectation around transparency.” In the case of Boeing, Zemke says, “the company was very focused on completing orders and making a profit in this particular scenario. Airplane failure is certainly a risk factor for a company like Boeing. With this particular airplane, Boeing made an intentional business decision that put them in a risky position.”

All told, Zemke says, “I think the marketplace is going to have a difficult time with Boeing because they made a very intentional choice that broke the trust of all of their key stakeholders, including their customers and pilots.”

Businesses can’t avoid all crises. But by building a culture of responsibility, transparency, and empathy, and acting on those values, a company can respond effectively—and prevent a crisis from causing severe damage to the business.

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2020-04-05 13:40:58
Carmichael Lynch Takes Home 53 Pins at The Show MN https://de.adforum.com/agency/4890/press-releases/82537/carmichael-lynch-takes-home-53-pins-at-the-show-mn https://de.adforum.com/agency/4890/press-releases/82537/carmichael-lynch-takes-home-53-pins-at-the-show-mn Carmichael Lynch took home a 53 pins across nearly every category at AdFed’s The Show, a celebration of all the most innovative creative campaigns created by Minnesota marketing agencies.

The agency’s work for the Minnesota Twins won a Best in Show distinction in design. CL also won 28 golds, 19 silvers and six bronze pins for work spanning nearly the entire client roster.

See the full list of 2020 The Show winners here.

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2020-02-22 12:03:03
Carmichael Lynch Launches 2020 Subaru Outback Campaign https://de.adforum.com/agency/4890/press-releases/82544/carmichael-lynch-launches-2020-subaru-outback-campaign https://de.adforum.com/agency/4890/press-releases/82544/carmichael-lynch-launches-2020-subaru-outback-campaign Subaru of America and Carmichael Lynch launched a campaign that includes a series of new spots centered around the launch of the 2020 Outback.

The spots give viewers an intimate look into the lives of three different Outback owners, highlighting the vehicles’ capability, safety and reliability.

In “Where the Heart Is,” a young family takes a road trip through Arches National Park in the all-new 2020 Subaru Outback. Subaru is the largest corporate supporter of the National Park Foundation.

The campaign also introduces “Easy Commute,” a true story based on a Subaru owner’s lengthy 120-mile commute to work each way for 15 years.

Finally, “Moment of Silence” shows how, on the road, a family’s life can change in the blink of an eye.

The campaign includes partnerships featuring National Parks, such as a three-part mini-series with Buzzfeed. The series will include Buzzfeed’s first-ever automotive-partnered Eko quiz, a medium that allows consumers to choose their own adventure through a series of video questions.

The creative campaign will also feature a partnership with National Geographic to create custom content that highlights the all-new 2020 Outback as the enabler of adventure.

Read more about the 2020 Outback launch at MediaPost.

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2020-02-15 14:01:29
OpenTable Reminds Users to Make V-Day Reservations https://de.adforum.com/agency/4890/press-releases/81131/opentable-reminds-users-to-make-v-day-reservations https://de.adforum.com/agency/4890/press-releases/81131/opentable-reminds-users-to-make-v-day-reservations Valentine’s Day is the biggest dining holiday of the year. And, as most unintentionally flaky valentines know, planning is key. With the most restaurants of any booking app, OpenTable has a ton of data—data that comes in handy when you’re trying to score that perfect V-Day reservation.

This year, Carmichael Lynch put that data to use in a series of urgent PSAs designed to help procrastinators fire up their OpenTable app and book.

For the V-Day PSA campaign, Carmichael Lynch created 14 unique videos, one for each day leading up to Valentine’s Day. Each PSA highlights a specific piece of OpenTable data and offers helpful tips and quips designed to get people on the ball and booking.

The campaign launched on OpenTable’s social media channels where following OpenTable and tagging your would-be date also put you in the running to win a hard-to-get dinner reservation and $400 toward your dinner.

Read more about the campaign at LBB Online.

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2020-02-13 13:31:29
Carmichael Lynch Relate Takes Home Top Prize at In2 Sabre Awards https://de.adforum.com/agency/4890/press-releases/82538/carmichael-lynch-relate-takes-home-top-prize-at-in2-sabre-awards https://de.adforum.com/agency/4890/press-releases/82538/carmichael-lynch-relate-takes-home-top-prize-at-in2-sabre-awards Carmichael Lynch Relate won top awards for its work with OpenTable and Conoco at the 2020 Innovation SABRE awards in Chicago.

The agency won Best Use of Integrated Social Media for its work with OpenTable, and Best Use of Social Media or Analytics for Audience Insights for its #MyHeroConoco campaign for Conoco.

The SABRE Awards are the world’s largest PR awards program, recognizing superior achievement in branding and reputation in North America, EMEA, Asia-Pacific, Latin America, South Asia and Africa. The awards are delivered by The Holmes Report, the authoritative voice of the global public relations industry.

See the full list of winners here.

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2020-02-12 11:55:38
Truvia Campaign Celebrates Wellness Defined by How You Feel, Not How You Look https://de.adforum.com/agency/4890/press-releases/80952/truvia-campaign-celebrates-wellness-defined-by-how-you-feel-not-how-you-look https://de.adforum.com/agency/4890/press-releases/80952/truvia-campaign-celebrates-wellness-defined-by-how-you-feel-not-how-you-look At a time when health and wellness conversation is centered on what you can’t eat or what you shouldn’t do, it’s easy to feel like you’re doing it wrong. Now, Carmichael Lynch and Truvia have launched a campaign with a message of a higher order: however you do wellness, you’re doing it right.

The new campaign includes print, video, TV and social elements, all focused on a singular health and wellness message: “Yeah. You’re Doing It Right.” All messages are delivered in a relatable, empowering way that celebrates everyday life as authentic and lovably imperfect.

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2020-01-29 11:18:16
Carmichael Lynch Wins Two Media Innovation Awards https://de.adforum.com/agency/4890/press-releases/82539/carmichael-lynch-wins-two-media-innovation-awards https://de.adforum.com/agency/4890/press-releases/82539/carmichael-lynch-wins-two-media-innovation-awards The Carmichael Lynch media team took home two awards for their work on Conoco and Subaru at AdFed’s Minnie Awards.

The annual competition celebrates the most innovative media campaigns created by Minnesota agencies.

The Advertising Federation of Minnesota (AdFed) is a non-profit, professional trade association that has served the Minnesota advertising community including agencies, advertisers, suppliers, and students, for more than 110 years.

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2020-01-22 11:45:53
Carmichael Lynch Featured in CommArts Typography and Design Annuals https://de.adforum.com/agency/4890/press-releases/82540/carmichael-lynch-featured-in-commarts-typography-and-design-annuals https://de.adforum.com/agency/4890/press-releases/82540/carmichael-lynch-featured-in-commarts-typography-and-design-annuals Carmichael Lynch’s campaign for the Minnesota Twins 2019 season was honored with multiple Awards of Excellence by Communications Arts and featured in both 60th anniversary editions of the Typography and Design annuals. The juried competition celebrates the best use of typography and design as the primary visual element in advertising.

Communication Arts is the leading trade journal for visual communications, and the largest creative magazine in the world. CA’s Award of Excellence is one of the most-coveted awards in the industry. Winners are selected by a nationally representative panel of distinguished visual communicators.

In 2019, everything changed about the Minnesota Twins. Carmichael Lynch needed to not only reflect the new spirit of the team, but also help establish it. Not with nostalgia or jokes or the usual baseball tropes, but with newfound swagger, speed, strength, explosions, nachos, colors, large speakers and fun.

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2020-01-16 11:25:37
Ad Age Names Carmichael Lynch a 2020 Best Place to Work https://de.adforum.com/agency/4890/press-releases/80807/ad-age-names-carmichael-lynch-a-2020-best-place-to-work https://de.adforum.com/agency/4890/press-releases/80807/ad-age-names-carmichael-lynch-a-2020-best-place-to-work Ad Age has named Carmichael Lynch one of its 2020 Best Places to Work.

This is the second year in a row the agency has made the list, which includes 50 marketing companies that have industry-leading practices for factors like benefits, inclusion and employee development.

Companies named to Ad Age’s Best Places to Work reflect those with the highest overall numerical scores based on an analysis of questionnaires submitted by employers and survey responses from thousands of their employees.

According to Ad Age, the factors that most relate to high workplace ratings encompass feelings of support, encouragement, empowerment and purpose—areas where top-performing companies exceed expectations.

The scoring system factored in six key satisfaction areas: employee benefits, company culture, employee development, company environment, employee engagement and employee perks.

Carmichael Lynch is the only Minneapolis agency to make this year’s list.

See the full list of this year’s winners here.

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2020-01-13 12:05:52
Bush Brothers & Company Selects Carmichael Lynch as Lead Agency https://de.adforum.com/agency/4890/press-releases/80791/bush-brothers-company-selects-carmichael-lynch-as-lead-agency https://de.adforum.com/agency/4890/press-releases/80791/bush-brothers-company-selects-carmichael-lynch-as-lead-agency Bush Brothers & Company, the iconic family-owned bean company, has selected Carmichael Lynch will serve as the new strategic lead agency, leading strategy and creative development for the full brand portfolio, which includes Bush’s baked beans, pinto beans, black beans, southern-style white beans and more.

“We selected Carmichael Lynch after a competitive RFP process and we’re energized by the capabilities they can bring to the table as we continue to evolve the legacy of Bush Brothers & Company,” said CEO and President, Al Williams.

“The Bush Brothers team has been a true joy to work with through the agency selection process, and we are thrilled to have the opportunity to bring new thinking to this iconic brand to drive growth and continued cultural relevancy,” said Julie Batliner, President Carmichael Lynch.

Carmichael Lynch began work for Bush Brothers & Company in January.

Read more about the new partnership at Ad Age.

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2020-01-09 13:31:31
Bush Brothers & Company Selects Carmichael Lynch as Lead Agency https://de.adforum.com/agency/4890/press-releases/80789/bush-brothers-company-selects-carmichael-lynch-as-lead-agency https://de.adforum.com/agency/4890/press-releases/80789/bush-brothers-company-selects-carmichael-lynch-as-lead-agency Bush Brothers & Company, the iconic family-owned bean company, has selected Carmichael Lynch will serve as the new strategic lead agency, leading strategy and creative development for the full brand portfolio, which includes Bush's baked beans, pinto beans, black beans, southern-style white beans and more.

“We selected Carmichael Lynch after a competitive RFP process and we’re energized by the capabilities they can bring to the table as we continue to evolve the legacy of Bush Brothers & Company,” said CEO and President, Al Williams.

“The Bush Brothers team has been a true joy to work with through the agency selection process, and we are thrilled to have the opportunity to bring new thinking to this iconic brand to drive growth and continued cultural relevancy,” said Julie Batliner, President Carmichael Lynch.

Carmichael Lynch began work for Bush Brothers & Company in January.

Read more about the new partnership at Ad Age. 

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2020-01-09 00:00:00
Julie Batliner Talks Blurring Lines of PR in Podcast https://de.adforum.com/agency/4890/press-releases/80737/julie-batliner-talks-blurring-lines-of-pr-in-podcast https://de.adforum.com/agency/4890/press-releases/80737/julie-batliner-talks-blurring-lines-of-pr-in-podcast Carmichael Lynch President Julie Batliner was recently a guest on PR Councils podcast “Agencies of the Future,” where she discussed the role of PR in an advertising agency.

Julie also shares how the blurring of market disciplines can accelerate growth for clients and agencies alike. Julie also delves into learning to speak the language of creatives, the rapid evolution of the market, and her own efforts to achieve work/life balance.

Listen to the full episode at PR Council.

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2020-01-07 13:45:20
National #MakeADogsDay Wins at 2019 Twitter Awards https://de.adforum.com/agency/4890/press-releases/80614/national-makeadogsday-wins-at-2019-twitter-awards https://de.adforum.com/agency/4890/press-releases/80614/national-makeadogsday-wins-at-2019-twitter-awards Carmichael Lynch’s National #MakeADogsDay launch for Subaru received two 2019 Twitter Awards — Best Purpose Driven Launch and Peoples Choice Award. The social media site revealed its list of best brand tweets on Dec. 10.

Twitter teamed up with management consulting firm Bain & Company on a survey of 650 top marketing executives earlier this year. Winners were chosen by the Twitter Next brand strategy team and the Twitter ArtHouse brand destination for creator management, video editing and live broadcasting.

Subaru let the dogs out on Twitter in October with an Oct. 8 tweet building up National #MakeADogsDay on Oct. 22.

Alex Josephson, global head of Twitter Next, pointed out that two-thirds of people on Twitter own pets, and 78% of those pet owners have tweeted pictures of their furry friends. He called Subaru’s campaign an interesting use of creators, in partnership with the team at Twitter ArtHouse.

By establishing October 22 as the first-ever National Make A Dog’s Day, Subaru and its retailers not only invited dog lovers to do something special for their dogs, but also sponsored a nationwide effort to help shelter dogs find loving homes—with a special emphasis on shelter dogs with special needs.

To celebrate the launch, Carmichael Lynch and Subaru teamed up with top pet influencers on Twitter, including Marnie The Dog, Doug The Pug, and others. The campaign launch garnered millions of impressions online.

Read more about the National #MakeADogsDay launch and Twitter’s Best Brand Tweets at Adweek.

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2019-12-18 11:47:28
Caribou Coffee Brings the Hygge with Custom Typefaces from Carmichael Lynch https://de.adforum.com/agency/4890/press-releases/80564/caribou-coffee-brings-the-hygge-with-custom-typefaces-from-carmichael-lynch https://de.adforum.com/agency/4890/press-releases/80564/caribou-coffee-brings-the-hygge-with-custom-typefaces-from-carmichael-lynch Caribou Coffee is bringing all the warm feelings to this holiday season with two custom typefaces designed by Carmichael Lynch.

The Carmichael Lynch design team used the coffeehouse’s holiday cup, created by Cue, as inspiration for the fonts—known as Grandma Neue and Knit Neue—and built them out stitch-by-painstaking-stitch. Every little speck of color was placed by hand on both the fonts and a full illustration library of winter scenes featuring a nod to the brand’s roots in the North.

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2019-12-12 14:17:04
Subaru Unveils 2019 Share the Love Campaign https://de.adforum.com/agency/4890/press-releases/80969/subaru-unveils-2019-share-the-love-campaign https://de.adforum.com/agency/4890/press-releases/80969/subaru-unveils-2019-share-the-love-campaign Subaru and Carmichael Lynch have launched a series of TV spots celebrating the 2019 Share The Love event — Subaru’s annual holiday event where instead of discounts, the company donates $250 to national and local charities for each vehicle sold.

Now in its 12th year, Subaru and its participating retailers have donated more than $145 million to charity, with customers choosing between four national and over 1,170 hometown charities, including Meals on Wheels, The National Park Foundation, the ASPCA and Make-A-Wish.

The new TV spots highlight each national charity Subaru has supported through the years.

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2019-12-01 15:26:50
Carmichael Lynch Helps Resolve ‘Din-Decision’ for OpenTable https://de.adforum.com/agency/4890/press-releases/79887/carmichael-lynch-helps-resolve-din-decision-for-opentable https://de.adforum.com/agency/4890/press-releases/79887/carmichael-lynch-helps-resolve-din-decision-for-opentable We’ve all been there: you’re going out for a meal; the time comes to pick a place and suddenly no one can agree. Hunger and tensions are growing.

This is Din-Decision —the indecision we’ve all experienced at one time or another around dining moments—and it’s the incredibly relatable human truth at the center of Carmichael Lynch’s new campaign for OpenTable.

The campaign showcases all of the ways that OpenTable is the only app necessary to get from Din-Decision to decided. Best-of lists make it simple to find somewhere new to try. A host of filters let you narrow down everything from type of cuisine, neighborhood to prices and seating options. With 20 years in the restaurant business, 50,000+ restaurants and millions of verified reviews, OpenTable has a depth of information to provide restaurant recommendations for anyone in your party. In other words, it’s much more than a utility for booking a table.

Din-Decision launched in Boston and Dallas—two of OpenTable’s top markets—with three spots, social and OOH support.

Read more about the new work at LBB Online.

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2019-10-28 13:24:57
Carmichael Lynch Creates Lo-Fi Audio Mix for Conoco https://de.adforum.com/agency/4890/press-releases/79884/carmichael-lynch-creates-lo-fi-audio-mix-for-conoco https://de.adforum.com/agency/4890/press-releases/79884/carmichael-lynch-creates-lo-fi-audio-mix-for-conoco Carmichael Lynch and Conoco have once again dipped into pop culture and memery to create the LoFi Glug Glug mix — a 45-minute collection of original, lo-fi music sprinkled with subtle car sounds paired with an anime girl and her dog driving endlessly into the sunset.   The Glug Glug mix is Conoco’s take on …

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2019-10-28 00:00:00
Subaru Celebrates ‘Underdogs’ with National #MakeADogsDay https://de.adforum.com/agency/4890/press-releases/80565/subaru-celebrates-underdogs-with-national-makeadogsday https://de.adforum.com/agency/4890/press-releases/80565/subaru-celebrates-underdogs-with-national-makeadogsday Subaru and Carmichael Lynch been celebrating the #MakeADogsDay campaign for a few years now, but this year, the agency launched Subaru’s biggest effort yet by declaring October 22 the first ever National #MakeADogsDay. Subaru kicked off the day with two major media integrations on Good Morning America and TODAY.

To celebrate #MakeADogsDay, Carmichael Lynch created the Underdogs, a content series encouraging people to accept a shelter dogs into their home, especially those that have a tougher time getting adopted. The agency worked closely with the ASPCA and the videos champion special needs dogs, specifically senior dogs, amputees, visually and hearing-impaired dogs, and dogs with birth defects.

Throughout October, select Subaru retailers across the country collected unused pet supplies and donated 5,500 shelter supply kits and 4,800 new pet parent kits to local shelters. More than 100 participating Subaru retailers worked in conjunction with animal shelters in their communities to host pet adoption events.

Read more about the National #MakeADogsDay campaign at MediaPost.

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2019-10-22 15:31:43
Carmichael Lynch Wins Bronze at 2019 Jay Chiat Awards https://de.adforum.com/agency/4890/press-releases/80144/carmichael-lynch-wins-bronze-at-2019-jay-chiat-awards https://de.adforum.com/agency/4890/press-releases/80144/carmichael-lynch-wins-bronze-at-2019-jay-chiat-awards Carmichael Lynch’s work for Helzberg Diamonds won bronze in the product/service creation category of the 4A’s Jay Chiat Awards for Strategic Excellence October 9 in New York City. The annual event celebrates the best strategic thinking and planning in advertising, media, and marketing around the world.

Helzberg Diamonds is a time-honored company with over 100 years in a time-honored category — wedding and engagement jewelry. But the brand was fading from visibility and relevance in a category that was itself under siege. Carmichael Lynch’s challenge was to help Helzberg Diamonds become a contemporary thought leader on love. Enter: The “Will You?” Ring.

Carmichael Lynch created an entirely new product category: a placeholder ring that lets you propose traditionally, with a modern twist, and then choose the real ring together.

The “Will You?” Ring drove cultural attention and shopper traffic to Helzberg Diamonds. The activation earned millions of impressions and coverage from CBS, the Today Show, and many others.

This is Carmichael Lynch’s third Jay Chiat win in four years, most recently earning silver for its work with Phillips 66.

See the full list of this year’s Jay Chiat winners here.

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2019-10-10 13:10:43
Carmichael Lynch Launches New ‘Hitched at Helzberg’ Program for Helzberg Diamonds https://de.adforum.com/agency/4890/press-releases/79889/carmichael-lynch-launches-new-hitched-at-helzberg-program-for-helzberg-diamonds https://de.adforum.com/agency/4890/press-releases/79889/carmichael-lynch-launches-new-hitched-at-helzberg-program-for-helzberg-diamonds

The ultimate retail experience? Last week, Helzberg Diamonds became the first jeweler to offer rings and a free wedding ceremony with its new “Hitched at Helzberg” campaign.

Carmichael Lynch helped the national jewelry retailer take customer service to the next level by inviting couples to get legally married at any of their over 200 stores — for free. Helzberg ordained hundreds of associates, enabling all their stores to legally perform marriage ceremonies.

Helzberg and the agency issued a survey to 1,000 U.S. millennials and found that a resounding 91% of those surveyed would consider eloping, and 63% of already-married millennials would elope if they had to do it all over again. Inspired by the survey data, and by couples who shared their wedding plans with associates across the country, the company decided to invite couples to get “Hitched at Helzberg.”

Last year, Carmichael Lynch worked with Helzberg to create the “Will You Ring,” a proposal placeholder that gives couples the opportunity to pick out engagement rings together without losing the romantic gesture. Carmichael Lynch and Helzberg wanted to continue to innovate the bridal industry to address changing traditions and priorities – this year taking on big traditional weddings.

Read more about the activation at Adweek and in The New York Times.

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2019-10-07 13:25:14
Aaron Komo Named Outstanding Young Professional https://de.adforum.com/agency/4890/press-releases/79890/aaron-komo-named-outstanding-young-professional https://de.adforum.com/agency/4890/press-releases/79890/aaron-komo-named-outstanding-young-professional Aaron Komo, senior social engagement specialist at Carmichael Lynch Relate, was recently named Outstanding Young Professional at the 2019 PRWeek/PR Council Diversity Distinction in PR Awards. The ninth annual awards program honored organizations and individuals who are truly moving the needle on diversity and inclusion.

Judges were most impressed with Aaron’s contributions to the agency’s and broader industry’s diversity and inclusion initiatives, as summarized in this PRWeek article.

“Young leaders such as Aaron make me hopeful for the future,” said one judge. “He impacts business and culture. He really is outstanding.”

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2019-09-24 15:29:13
Marcus Fischer named ‘Most Admired CEO’ by MSP Biz Journal https://de.adforum.com/agency/4890/press-releases/79891/marcus-fischer-named-most-admired-ceo-by-msp-biz-journal https://de.adforum.com/agency/4890/press-releases/79891/marcus-fischer-named-most-admired-ceo-by-msp-biz-journal This article was initially published in the Minneapolis/St. Paul Business Journal.

On a personal level, Marcus Fischer is known for his love of the Grateful Dead, his “off the charts” coffee consumption and for being the person one can always count on for a piece of gum. Professionally, Fischer is the Carmichael Lynch CEO working tirelessly to impact advertising culture by creating a more diverse, equitable and inclusive environment.

“I embody, support and defend our culture,” Fischer said. “I want this to be the kind of place you can come as you are. It’s all in service of creative work.”

Fischer joined Carmichael Lynch in 2003 and spent five years in brand-planning. After a stint as CEO for Space150, the Miami University graduate returned to Carmichael Lynch in 2012 as chief strategy officer and was promoted to president and managing partner in 2013. Two years ago, Fischer was named CEO.

“It’s been a nonlinear process,” said Fischer of his road to the C-suite at Carmichael Lynch. “I tell people, ‘Here’s my career path. It’s a plate of spaghetti.’ ”

Fischer studied public administration and public policy, earning his master’s in public administration from the University of Missouri-Columbia. He intended to work with nonprofits, but a job in account planning introduced him to the psychology of marketing and brand strategy and he fell head over heels.

“I love strategy,” Fischer said. “I also like winning. I’ve been accused of being overly competitive.”

With Fischer at the helm, Carmichael Lynch’s revenue has grown 53 percent, and more than 100 full-time employees have been added to the roster. Fischer also has worked to increase the number of minorities and women the firm employs. In the past four years, the ad agency has doubled the number of employees of color, while women make up 65 percent of the workforce and more than 60 percent of the agency’s management positions. In 2018, Fischer was named the Champion of Diversity by the American Advertising Federation’s MOSAIC Awards.

“Marcus is a successful culture-builder, a great listener and a solidified strategic-thinker,” said Julie Batliner, president of Carmichael Lynch and its public relations arm, Carmichael Lynch Relate. “His early background as a brand strategist gave him an amazing foundation that makes him stand out. He has a keen ability to learn from the past and instill lessons for the future for us all.

“Marcus’s impact at Carmichael Lynch has helped us achieve record growth,” she added. “He has also led great progress in the diversity, equity and inclusion levels of our team members, helping us to make the best work that represents the diverse audiences we market to.”

Fischer is active in the broader Twin Cities community, too, serving on the board of the YMCA Twin Cities and sitting on its diversity inclusion and global committee.

“It’s incredibly rewarding,” he said. “It’s important to give time and resources outside of work.”

More from Fischer …

When you were a kid, what did you want to be when you grew up? My dad

What was your first job? Shining my dad’s shoes

What was your first management position, and what surprised you about that leadership role? The hardest and biggest lesson was that success was now defined by what the team could do, not by what I could do. Learning to let go. Success belonged to the team. Problems or failure belonged to me. My job, my success was selecting the team and putting the team in situations they could excel at. It isn’t easy. It is hard because I love what I do. That is still something I am learning and doing every single day.

What does being a leader mean to you? Taking every part personally. The highs and the lows. Being able to have a long-term vision while still being present in the moment for every single person.

What’s the toughest part of leading a company? Dusting off after a tough pitch loss. Seeing a defeated team that gave their all and not being able to change the outcome.

What’s the most rewarding part of leading a company? Nurturing, encouraging, shaping and celebrating our culture. A culture that is creative and additive. One that celebrates the work and invites everyone to bring their true self to work.

If you find yourself in a meeting at work where things are not going the way you want them to, what do you do? Nothing. The goal of a meeting isn’t to have a good meeting. The goal is to make progress. Sometimes tough meetings make the most progress.

What do you hope to accomplish in the next year? As a growing company there are many measures of success. For me, I want us to win a piece of business that we’re not supposed to. One that sends a message about Carmichael Lynch, Minneapolis and the North.

Looking forward, what legacy do you hope to leave behind? Both professionally and personally, I think Jerry Colonna said it best: I want to do “good work, done well and for the right reasons.”

What is your theme song? The first 90 seconds of “Morning Dew,” by the Grateful Dead from Live at Lyceum Theater, London, May 27, 1972 — specifically, from 0:18 to 1:22

Fast facts

Age: 46

Years with company: Seven

Years as CEO: Three

Education: Master’s in public administration

Family: Married with three boys, a dog, a cat, a fish and the occasional lizard

Hobbies: Fly fishing, hiking, music, binge-watching TV, anything in nature

Board memberships: YMCA

Employees at company: 310

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2019-09-18 13:25:17
How Carmichael Lynch Gave the Surging Minnesota Twins a Fresh Pop-Art Feel https://de.adforum.com/agency/4890/press-releases/79892/how-carmichael-lynch-gave-the-surging-minnesota-twins-a-fresh-pop-art-feel https://de.adforum.com/agency/4890/press-releases/79892/how-carmichael-lynch-gave-the-surging-minnesota-twins-a-fresh-pop-art-feel Muse by CLIO editor David Gianatasio talked with Carmichael Lynch Design Director Milton Un about the Minnesota Twins, sports and design recently.

In the piece, Milton discussed the evolution of the visual identity of the Minnesota Twins, a Carmichael Lynch client since 2016. The bold new campaign introduced a design system that injected youth, fun and modernity into the 60-year-old baseball club.

Bold colors, large lettering and an irrepressibly fun vibe—plus funky appearances by the team’s T.C. Bear mascot—define such work, which surely ranks among the most eye-catching promos produced for any MLB club today. Imbued with a comic-book sensibility, the campaign feels retro-modern, a pop-art pastiche that reflects the pure joy kids of all ages feel for the game. – Muse by CLIO

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2019-09-16 11:46:21
Carmichael Lynch Launches First Brand Campaign for Xcel Energy https://de.adforum.com/agency/4890/press-releases/79893/carmichael-lynch-launches-first-brand-campaign-for-xcel-energy https://de.adforum.com/agency/4890/press-releases/79893/carmichael-lynch-launches-first-brand-campaign-for-xcel-energy Xcel Energy isn’t waiting for the future of energy to happen, they’re building it today. With a growing renewable infrastructure and safety initiative involving drones, AI, and virtual reality, they’re the first American energy company to pledge to deliver 100% carbon-free energy by 2050.

To celebrate the utilities company’s ambitious goals, Carmichael Lynch launched a fully-integrated national campaign with three new TV spots that highlight the brand’s commitment to building a brighter future.

“It’s On” — This anthemic ad is an epic, cinematic reintroduction of the Xcel Energy brand and how they’re building the future of energy today. They’re doing big things for their customers, so we needed to balance epic imagery with those relatable, human moments of everyday life.

“Super Safe” — Energy affects everyone’s life, so it’s not enough to just be reliable, efficient and less expensive. It has to be safe. “Super Safe” tells the story of what the innovations, the partnerships and the technology means to their customers.

“Together. Efficient.” — To achieve 100% carbon-free energy by 2050, Xcel Energy is inviting their customers to help get there together. Whether it’s switching to wind energy, setting up smart thermostats or changing old lightbulbs to LED bulbs, it’s about getting to a better future together.

Read more about the new campaign at the Minneapolis Egotist.

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2019-08-30 11:22:03
Carmichael Lynch Hires Orlee Tatarka as Director of Integrated Production https://de.adforum.com/agency/4890/press-releases/79894/carmichael-lynch-hires-orlee-tatarka-as-director-of-integrated-production https://de.adforum.com/agency/4890/press-releases/79894/carmichael-lynch-hires-orlee-tatarka-as-director-of-integrated-production Creative agency Carmichael Lynch has hired Orlee Tatarka as its new Director of Integrated Production. She joins the agency from Wieden + Kennedy NY, where she was an Executive Producer. At Carmichael Lynch, Tatarka will lead a multidisciplinary team, ensuring holistic content creation and delivery across its client roster.

Marty Senn, managing partner and chief creative officer at Carmichael Lynch, said of Tatarka, “Orlee is that rare combination of great resume and great human. We’ve had an eye on the work she’s been involved in for some time, but meeting in person it was clear that she’s a natural born leader too. She’s equal parts experience and curiosity. It’s a great match with how we’re approaching the new and different kinds of work we’re doing for our clients.”

Tatarka began her advertising career at BBH in NY in account management before finding her niche in production working on brands like Google, Cadillac and Ally Bank. She later joined Wieden + Kennedy NY, where she spent the last nine years creating new and innovative work for brands like ESPN, Nike/Jordan, Ford, Bud Light and Southern Comfort.

“I hadn’t been thinking about making a move, but after meeting with Marty, some of the producers and other leadership, I knew I wanted to work here almost immediately. Everyone is incredibly human and open about doing good, smart work and trying new things. Being able to take the practices I’ve learned over the years and continue to build out an already-great production department at a fully-integrated agency with all the offerings and talent was too enticing to pass up.”

Tatarka’s diversity of experience fits well at Carmichael Lynch where the production team works on both large-scale brand work as well as the smaller scale creative content that’s increasingly common in a brand landscape driven by streaming, social and other mediums.

Read more on Adweek.

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2019-06-26 11:20:29
Carmichael Lynch Named Top Workplace by Star Tribune https://de.adforum.com/agency/4890/press-releases/79895/carmichael-lynch-named-top-workplace-by-star-tribune https://de.adforum.com/agency/4890/press-releases/79895/carmichael-lynch-named-top-workplace-by-star-tribune Carmichael Lynch has been named one of the Top 150 Workplaces in Minnesota by the Star Tribune for the tenth year in a row.

The Star Tribune Top Workplaces program recognizes the most progressive and inclusive companies in Minnesota. The rankings are based on employee surveys focused on the company’s effectiveness, alignment with its values, connection to employees, quality of its managers, employee engagement, leadership, and basics like pay, benefits and flexibility.

Carmichael Lynch is one of 15 companies to have made the list all ten years.

The complete list of the 15 companies that celebrate ten years of top ratings is available here.

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2019-06-19 12:00:28
Julie Batliner Named in 2019 PRWeek Hall of Femme https://de.adforum.com/agency/4890/press-releases/79896/julie-batliner-named-in-2019-prweek-hall-of-femme https://de.adforum.com/agency/4890/press-releases/79896/julie-batliner-named-in-2019-prweek-hall-of-femme Carmichael Lynch and Carmichael Lynch Relate President Julie Batliner was honored in PRWeek’s 2019 Hall of Femme, which recognizes 13 trailblazing women in the communications industry who challenge the status quo, move the needle in business, and strive to make a difference.

This year, a portion of nomination fees were donated to Step Up, an organization that empowers girls from under-resourced communities to become confident, college-bound, and ready to join the next generation of professional women.

Hall of Femme honorees were celebrated at an awards ceremony this morning in New York City.

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2019-06-05 15:30:42
Subaru Launches Its Biggest Vehicle Ever with New Campaign that Highlights Family, Fun and Adventure https://de.adforum.com/agency/4890/press-releases/74840/subaru-launches-its-biggest-vehicle-ever-with-new-campaign-that-highlights-family-fun-and-adventure https://de.adforum.com/agency/4890/press-releases/74840/subaru-launches-its-biggest-vehicle-ever-with-new-campaign-that-highlights-family-fun-and-adventure Subaru of America, Inc. today debuted a new creative campaign centered around the launch of the all-new 2019 Ascent. The new advertising spots showcase the automaker's latest three-row SUV and give viewers an intimate look into the lives of three different Ascent owners, highlighting the vehicles versatility, comfort, and safety.

“At Subaru, our goal is always to develop vehicles that are safe, reliable and fun. The 2019 Ascent offers customers all of that along with new features that make this vehicle unique,” said Alan Bethke, senior vice president of marketing, Subaru of America, Inc. “The all-new Ascent advertising campaign showcases the love, dependability and life-affirming moments that matter most to our Subaru drivers.”

From bringing the entire family together, to protecting the most precious memories with them, the spots highlight that those behind the wheel of an Ascent can rely wholeheartedly on their Subaru keeping their family safe and comfortable. Built on the new Subaru Global Platform, the Ascent expands on the brand’s pedigree of safety and reliability with Subaru EyeSight® Driver Assist Technology standard on every trim level.
The new television spots, created by Carmichael Lynch on behalf of Subaru of America, will begin rolling out today and will reach full national distribution in October as part of a larger campaign including engaging partnerships and activations to further bring the content to life. The :30s and :60s format spots, directed by two-time DGA Commercial Director of the Year, Martin De Thurah, highlight three experiences in which the Subaru Ascent excels as a family SUV with its spacious cabin, Subaru Symmetrical All-Wheel Drive, and superior safety features with the Subaru EyeSight® Driver Assist Technology, as detailed below:

• "Dream Big" – Two concerned parents struggling to reconnect with their teenage daughter set out to recapture her sense of wonder and rekindle her imagination in an effort to inspire her to dream big. Thankfully, the all-new 2019 Subaru Ascent is big enough and capable enough to overcome any obstacle—including the teenage years.

• "Big Day Out" – A curiously precocious little girl leads a big family around town to visit her favorite spots. Three generations ride together in one spacious SUV, the all-new 2019 Subaru Ascent, to share an afternoon filled with laughter, learning, and most of all, love. At the end of the day, we realize there’s a lot more to this little girl than meets the eye.

• “Important Moments” – They say life flashes before your eyes in a near-death experience. In this cinematic, suspenseful commercial, we witness a father recall a burst of tender family moments in an instant—precisely the time it takes his Subaru Ascent’s EyeSight® Driver Assist Technology safety feature to engage. As the flashbacks build to a tension-inducing crescendo, we’re snapped back to reality, only to breathe a sigh of relief knowing his overprotective Subaru stopped short of danger, saving his family and ensuring more precious memories to come.

These spots are available to view on Subaru of America’s YouTube channel here: https://www.youtube.com/Subaru.

In addition to the spots, the all-new Subaru Ascent creative campaign will include a handful of partnerships including BuzzFeed, NBCUniversal, and Amazon. As part of their partnership with Buzzfeed and NBCUniversal, the Subaru Ascent will be featured in custom content created for the companies’ new co-owned platform, Playfull. The content will share road trip tips, provide back-to-school hacks and highlight growing up in a big family. Additionally, through the NBCUniversal partnership, a Subaru Ascent will be present on the Today Show plaza for a back-to-school segment featuring tips for families gearing up for the return to class.

Rounding out the campaign, Subaru is partnering with Amazon to create a custom co-branded landing page featuring Ascent and Amazon products together. The page will house the Playfull video that includes an Amazon Alexa-enabled device, as well as information about the Ascent and Alexa-enabled products that can be used within the car. Starting in late September, the Ascent will be front and center in a co-branded campaign across some of Amazon’s highest-profile media placements, including the Amazon homepage unit, Amazon Fire Tablet, and Fire TV.

For more information on the all-new Subaru Ascent and the advertising campaign, please visit www.subaru.com/ascent. 

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2018-09-10 00:00:00
Taking it to the streets: Minnesota Twins players enjoy Wiffle ball game with fans https://de.adforum.com/agency/4890/press-releases/74672/taking-it-to-the-streets-minnesota-twins-players-enjoy-wiffle-ball-game-with-fans https://de.adforum.com/agency/4890/press-releases/74672/taking-it-to-the-streets-minnesota-twins-players-enjoy-wiffle-ball-game-with-fans 2018-08-24 14:08:09 Helzberg Diamonds creates a 'Will You' proposal ring https://de.adforum.com/agency/4890/press-releases/74394/helzberg-diamonds-creates-a-will-you-proposal-ring https://de.adforum.com/agency/4890/press-releases/74394/helzberg-diamonds-creates-a-will-you-proposal-ring 2018-08-02 15:09:16 Carmichael Lynch Named One of Star Tribune's 2018 Top Workplaces https://de.adforum.com/agency/4890/press-releases/74088/carmichael-lynch-named-one-of-star-tribunes-2018-top-workplaces https://de.adforum.com/agency/4890/press-releases/74088/carmichael-lynch-named-one-of-star-tribunes-2018-top-workplaces 2018-07-11 10:28:54 Garden of Life Says 'Yes' to Clean Ingredients in National Campaign from Carmichael Lynch https://de.adforum.com/agency/4890/press-releases/73725/garden-of-life-says-yes-to-clean-ingredients-in-national-campaign-from-carmichael-lynch https://de.adforum.com/agency/4890/press-releases/73725/garden-of-life-says-yes-to-clean-ingredients-in-national-campaign-from-carmichael-lynch 2018-06-19 11:40:51 Influencer Marketing Under Siege by Inauthentic Content, New Carmichael Lynch Research Shows https://de.adforum.com/agency/4890/press-releases/73217/influencer-marketing-under-siege-by-inauthentic-content-new-carmichael-lynch-research-shows https://de.adforum.com/agency/4890/press-releases/73217/influencer-marketing-under-siege-by-inauthentic-content-new-carmichael-lynch-research-shows Brands spent an estimated $2 billion on influencer marketing in 2017, but nearly one-quarter of influencer marketing dollars are being wasted on inauthentic content that today’s savvy consumers don’t trust, according to new research by agency Carmichael Lynch unveiled today at Social Media Week in New York.

A trust and authenticity gap According to the study “The Truth About Influencer Marketing,” more than a third of women (35 percent) think influencers are dishonest when content is sponsored.

However, many influencers surveyed are unaware of this consumer skepticism. More than four in five influencers said their audience considers brand-sponsored content “about the same” as their regular content, and only 1 percent of influencers said their audience responds negatively toward brand-sponsored content.

Even more troublesome for an industry built on trust, 23 percent of influencers surveyed don’t feel they’re able to be authentic with brand-sponsored content. When asked about challenges in working with a brand, 70 percent said a top challenge is the “lack of creative freedom”, but more alarming are the findings that 45 percent said “brands don’t understand my audience.” Even more concerning, 15 percent said, “I don’t like the brand,” begging the question why they’re partnered in the first place.

“Consumers look to influencers for honest opinions, and it’s this trusted relationship that sets influencers apart from ads – it’s word-of-mouth at scale. But trust in the industry has eroded through some high-profile missteps,” said Emily Buchanan, executive vice president, Carmichael Lynch Relate. “Influencer marketing is in a position to thrive, but the industry must drive meaningful change and regain consumer trust.”

Carmichael Lynch reported findings from the research along with influencer evaluation tactics and strategies at Social Media Week today in a session titled “What CMOs Need to Know About the Perils and Future Promise of Influencer Marketing.”

Research methodology

Carmichael Lynch’s 2018 Influencer Partnerships Survey: In October 2017, Carmichael Lynch Inc. via third-party service Toluna conducted an online survey of 121 influencers (bloggers, vloggers and content creators) who regularly partner with brands, in order to determine their perceptions toward sponsored content.

Carmichael Lynch’s 2018 Sponsored Content Survey: In December 2017, Carmichael Lynch Inc. via Toluna QuickSurveys conducted an online survey of 1,058 consumers to determine who consumes influencer content (which includes things such as a blog post, video, podcast and social media post), to understand their perceptions of sponsored content, and to compare their attitudes against our influencer survey. Of the adults who participated in the survey, 561 reported that they consume influencer content. Data is reported at a statistical significance of 95 percent and above.

About Carmichael Lynch IQ

The original research was conducted as part of the launch of Carmichael Lynch IQ (Influencer Quotient), a proprietary approach to influencer marketing developed in a partnership between advertising agency Carmichael Lynch and public relations agency Carmichael Lynch Relate. Carmichael Lynch IQ does influencer marketing differently, taking a human-centric approach to building relationships between brands, influencers and their consumers. The differentiating factor is in our experience and intimate knowledge of the influencer landscape, brand audiences and how to seamlessly weave paid, earned and owned platforms together to influence consumer behavior. 

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2018-05-01 00:00:00
The Minnesota Twins Launches New Marketing Campaign With Agency of Record, Carmichael Lynch https://de.adforum.com/agency/4890/press-releases/72855/the-minnesota-twins-launches-new-marketing-campaign-with-agency-of-record-carmichael-lynch https://de.adforum.com/agency/4890/press-releases/72855/the-minnesota-twins-launches-new-marketing-campaign-with-agency-of-record-carmichael-lynch To help propel the Minnesota Twins into the 2018 season with a killer roster and sky-high expectations, the team has launched a new look and feel and fully-integrated campaign titled, “This Is How We Baseball.” This is the first campaign for the Twin’s with their new agency of record, Carmichael Lynch.

“Carmichael Lynch has truly captured the excitement and anticipation for the 2018 Twins baseball season,” said Nancy O’Brien, Minnesota Twins Vice President, Brand Marketing. “This Is How We Baseball brings to life the energy of our team, our fans and of Target Field not only in a fresh and exuberant way, but one that is unique to Twins Territory. We are excited to see the campaign continue to unfold throughout the season.”

The campaign brings the team’s new attitude (and rocket shoes) to life through a design-driven look and feel that truly embodies the unique excitement of going to a game at Target Field.

“We’re thrilled to help tell the story of our hometown team,” said Carmichael Lynch CCO Marty Senn. “The Twins have a great young team that’s poised to have an amazing season, and we wanted to give them a look-and-feel that could capture some of that swagger, and also give you that feeling of being at Target Field in the summer.”

The new look and feel infiltrates all elements for the team from TV down to tickets and season ticket holder packages. The “This Is How We Baseball” campaign includes two 30-second spots that will air in the Minneapolis-St. Paul market, including:

  • “Buck Yeah” – Joe’s ready. Jose’s ready. Byron? Yeah, he’s ready. The Twins are back for a fresh season with a fresh new look and feel 
  • “Won’t Stop” – When it comes to building momentum for the 2018 season, the Twins just can’t stop. 

“Buck Yeah” is running on KARE-TV, Fox Sports North, KMSP, KSTP, WCCO and others. The two spots will also appear on the Twin’s social channels. “Won’t Stop” premiers March 12. The new look and feel extends to out-of-home elements, radio, digital display and collateral design for the team. The team will also be running digital banners, paid social and radio.

The Twins chose the Carmichael Lynch as its agency of record following a competitive review last summer. 

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2018-03-29 00:00:00
Carmichael Lynch Welcomes Daniel Alves as Associate Creative Director https://de.adforum.com/agency/4890/press-releases/72857/carmichael-lynch-welcomes-daniel-alves-as-associate-creative-director https://de.adforum.com/agency/4890/press-releases/72857/carmichael-lynch-welcomes-daniel-alves-as-associate-creative-director Daniel Alves has joined Carmichael Lynch as its newest Associate Creative Director. Daniel joins the agency from Crispin Porter + Bogusky in Miami where he was Head of Art/Design.

Daniel’s work has been honored by the industry’s top accolades, including Cannes Lions, the One Show, CLIO Awards, London International Awards, and many others. His work on the Speaking Exchange for CNA language school was one of the top 10 most awarded campaigns at Cannes in 2014.

Aside from his work in advertising, Daniel is one of the youngest artists to be featured at Sotheby’s in New York.

“Daniel is a unique talent with a genuinely global perspective. He’s got that perfect blend of fresh thinking and just flawless, meticulous execution,” said Carmichael Lynch CCO Marty Senn. “I can’t wait to see what he does here with our great roster of clients.”

Daniel started his career in his hometown of Sao Paulo, Brazil, where he helped transform FCB into one of the most celebrated agencies in the country. He then took his talents to the Minneapolis shop Fallon before moving to Miami to lead the design and art direction team for CP+B. 

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2018-03-22 00:00:00
Helzberg Diamonds Chooses Carmichael Lynch As Agency of Record https://de.adforum.com/agency/4890/press-releases/72391/helzberg-diamonds-chooses-carmichael-lynch-as-agency-of-record https://de.adforum.com/agency/4890/press-releases/72391/helzberg-diamonds-chooses-carmichael-lynch-as-agency-of-record Helzberg Diamonds is entering the new year with a focused effort on innovating its marketing strategies with the addition of a new chief marketing officer, Ellen Junger and a new advertising agency of record, Carmichael Lynch.

For 100 years Helzberg Diamonds has been helping to make people feel loved. And while love isn’t going out of style anytime soon, the way that people are shopping for jewelry to show their love is continuing to change rapidly. Helzberg Diamonds has plans to continue to help people feel loved in new ways by evolving its customer messaging and communications methods. The new chief marketing officer and new advertising agency are part of putting that plan into motion.

“We’re thrilled to announce Ellen Junger as the chief marketing officer of Helzberg Diamonds,” said Helzberg Diamonds Chairwoman and CEO Beryl Raff. “Ellen brings a wealth of experience in retail and will help lead Helzberg Diamonds into the next generation of innovation for the brand.”

Prior to joining Helzberg Diamonds, Junger held the chief customer and marketing officer role at Payless ShoeSource and a number of executive roles at Hallmark Cards, including chief marketing officer and president – Hallmark Canada.

“I have always been a fan of Helzberg Diamonds as a company with a strong legacy of success and leadership in jewelry retail, but also as a consumer,” said Junger. “I look forward to taking this great company forward by re-energizing the brand through smart marketing and new ways of reaching consumers.”

Helzberg Diamonds has overhauled its agency structure and named Carmichael Lynch as its agency of record for, creative, social, design, influencer engagement and analytics following a competitive agency review. Horizon Media, a trusted partner to Helzberg Diamonds for more than 10 years, will now take on an expanded role to include all media planning and buying responsibilities. 

“As we evolve the Helzberg Diamonds brand, we’re looking to disrupt the sea of sameness in the jewelry industry while sharing our ‘I Am Loved’ narrative in new ways,” said Raff. “Carmichael Lynch’s innovative thinking, collaborative approach and understanding of our business make them the ideal partner to do just that.”

“We are proud to partner with Helzberg Diamonds and help propel their business,” said Carmichael Lynch President Julie Batliner. “It’s exciting to work with a brand with such a rich heritage and story to tell that’s looking to breathe new life into the category.”

The agency begins work immediately and will launch new work for the brand in spring 2018. 

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2018-03-02 00:00:00
76® Launches New Advertising Campaign: Jean and Gene's Awesome Adventure Road Trip https://de.adforum.com/agency/4890/press-releases/72268/76-launches-new-advertising-campaign-jean-and-genes-awesome-adventure-road-trip https://de.adforum.com/agency/4890/press-releases/72268/76-launches-new-advertising-campaign-jean-and-genes-awesome-adventure-road-trip Fuel brand 76® is unveiling a comprehensive new marketing campaign aimed at attracting a younger audience to the iconic brand. Created in partnership with agency of record Carmichael Lynch, this social-centric campaign is led by a series of videos detailing the adventures (and misadventures) of a couple embarking on an unexpected road trip fueled by 76.

“Here at 76, we’re on the driver’s side and have been for over 80 years. As the campaign launches, we are excited to live vicariously through Jean and Gene and bring their adventures to life for our consumers,” said Bree Januhowski, 76 brand director.

“Jean and Gene’s Awesome Adventure Road Trip” is led by a series of six videos that tell the story of Jean and Gene, an average, everyday couple that, after a late-night impulse buy online (a vintage blue van, mind you), turns their normal life into #VanLife and take off on a cross-country journey.

“#VanLife is a very real phenomenon playing out in social media — in culture — right now,” said Carmichael Lynch Group Creative Director Josh Leutz. “It’s inspiring to people – leaving the daily grind and committing to this life on the road. That’s the thing we’re tapping into with Gene and Jean.”

“We used accomplished improv actors and shot everything very docu-style to make it feel very raw and natural and not commercial-y,” continued Leutz. “The film instead looks like it might have come from an Instagram feed.”

These six 15- and 30-second videos by award-winning director Matt Lenski will air online and in broadcast in the Los Angeles and Seattle markets.

  • “Internet Shopping” — Meet Jean and Gene, people who were just like us until a fateful night on the Internet started an adventure they would never forget. Because they are still on it. 
  • “Knolling” — When you take an epic road trip, you’re going to take a lot of pictures. Pictures that may take hours to capture. 
  • “Surfing” — The best part about van life is getting to explore and try new things, like surfing. Gene’s favorite part about surfing is when it’s over. 
  • "Tire” — Changing a tire is an art. And unfortunately, not everyone is good at art. Just ask Jean and Gene. 
  • Valencia” — Choosing the right filter is as important as taking the right picture. And posting the right picture is the most important part of van life. You know, besides living in a van. 
  • “Van Life” — Vacation is temporary but van life is forever. 

The campaign also includes digital, paid social, radio, and out-of-home elements as well as branded merchandise and swag, such as t-shirts, patches and sticker sets to be distributed in target markets. The spots are available to view on 76’s YouTube channel: https://www.youtube.com/76Gasoline 

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2018-02-20 00:00:00
Carmichael Lynch Expands Creative Department With Two New Hires https://de.adforum.com/agency/4890/press-releases/72856/carmichael-lynch-expands-creative-department-with-two-new-hires https://de.adforum.com/agency/4890/press-releases/72856/carmichael-lynch-expands-creative-department-with-two-new-hires Carmichael Lynch continues to grow its creative department with the addition of art director Steph Hayden and writer Megan Winterhalter. The duo will primarily work on Subaru.

“We’re so excited Steph and Megan made the choice to join the winning team at Carmichael Lynch,” said Carmichael Lynch CCO Marty Senn. “The agency thrives on fresh, innovative talent and leadership, and I’m positive that’s what these two will bring to our growing client roster."

Steph Hayden, Art Director

Steph joins Carmichael Lynch from Fallon where she worked on campaign launches for Culligan Water and Horizon Organic, as well as Larabar, Talenti, and others. She also worked on campaigns for H&R Block, the Big Ten Network and the Children’s Defense Fund. Prior to that, she worked as a lead graphic designer at the University of Colorado, Boulder.

Megan Winterhalter, Senior Copywriter

Megan comes from Fallon where she worked on campaigns for Culligan Water, Horizon Organic, Larabar, and Arby’s. Prior to that, she worked as a copywriter for New Media Campaigns. She graduated from VCU Brandcenter in 2013.

Carmichael Lynch has experienced four consecutive years of double-digit revenue growth, with xx% in 2017. The agency’s headcount has grown by over 40% while maintaining an industry-low employee turnover rate of less than 10%. 

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2018-02-15 00:00:00
Carmichael Lynch Hires Allison Hayes as Creative Director https://de.adforum.com/agency/4890/press-releases/70108/carmichael-lynch-hires-allison-hayes-as-creative-director https://de.adforum.com/agency/4890/press-releases/70108/carmichael-lynch-hires-allison-hayes-as-creative-director Allison Hayes has joined Carmichael Lynch as its newest creative director.

Hayes joins the creative agency from Venables Bell & Partners in San Francisco, where she was the creative lead on clients including 23&Me, Audi, Massage Envy, 76 and Phillips 66. She’s also spent time at 72andSunny, where she worked on Samsung and Sonos, and Arnold Worldwide in Boston.

“I’m thrilled to join the fine folks at Carmichael Lynch. I was attracted to their collaborative culture, creative storytelling and willingness to adapt in our changing industry,” said Hayes. “Marty has built an impressive team and I’m excited to be a part of the continued evolution of this company.”

Over her career, Hayes has helped create such notable work as Audi’s timely Super Bowl commercial, “Daughter,” which aired in the wake of the presidential election and Samsung’s “Next Big Thing with Jay Z,” an exclusive album launch with the iconic artist. Her work has been recognized by numerous international award shows including Cannes, AICP, the One Show and others.

"We’re so excited to have Allison join the creative team at Carmichael Lynch,” said Carmichael Lynch CCO Marty Senn. “She’s got an amazing track record of doing big, culturally iconic work that gets talked about beyond the usual advertising circles. I can’t wait to see what she does here.”

An art director by trade, Hayes also writes and maintains a fair-trade fashion brand, called The & Collection, which champions artisans in India. 

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2017-10-04 00:00:00