LG Electronics Adds BUNTIN to Global Agency Roster

Nashville – LG Electronics USA (LGE) has added BUNTIN as a roster agency in support of its U.S. business units. The Nashville-based marketing firm will initially help LGE in areas of corporate social responsibility across program development, ideation and content creation, brand activation, community partnerships, consumer experience and related.

“LGE has demonstrated an authentic and measurable commitment to the communities they serve, which has worked across their own employees, suppliers, civic relationships and consumers,” says BUNTIN CEO Jeffrey Buntin, Jr. “The conviction they bring to their work aligns with the qualities we seek in new client relationships. It’s an exciting win.”

Buntin says areas the agency is exploring include consumer insights and passion points for LGE to tap into that will further validate it as a Brand that doesn’t just speak about doing good but genuinely delivers it. These insights are designed to align with and support LGE’s broad product spectrum spanning Home Appliances, Consumer Electronics and Cooling & Purification.

The effort, which includes a fall 2021 sponsorship tie-in with the Tennessee Titans (more information here) in collaboration with LGE’s nearby manufacturing plant in Clarksville, Tenn., is being designed to modularly scale into other U.S. and global markets going forward.

About BUNTIN

With operations in Nashville, Indianapolis, Detroit and Atlanta, BUNTIN is among the leading independent brand communications firms and an ADWEEK-recognized “Top U.S. Shop.” The agency specializes in building Brand Conviction as a tool for achieving disproportionate client business results. In addition to its work with corporate clients, the agency operates a cause-branding division called AdHope that assists organizations in maximizing their social value through “great work that does good in our world.” To learn more, visit buntingroup.com, facebook.com/buntingroup, or @TheBuntinGroup on Twitter, Instagram and LinkedIn.

About LG Electronics, Inc.

LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 75,000. LG’s four companies – Home Appliance & Air Solution, Home Entertainment, Vehicle Component Solutions and Business Solutions – combined for global sales of over USD 56 billion in 2020. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, service robots, automotive components and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names the world over. Visit www.LGnewsroom.com for the latest news.# # #