| Titel | Slinky Dog |
| Brief | For young children, getting an X-ray is scary. These posters in the X-ray department waiting area of a children's hospital were designed to make kids feel more comfortable with the process. Real toys based on the film Toy Story were X-rayed for the images. |
| Agentur | BBDO Dublin |
| Kampagne | X Ray Story |
| Werbende | Walt Disney |
| Marke | Walt Disney |
| Posted | November 2018 |
| Geschäftsbereich | Spielwaren & Spiele |
| Story | For young children, getting an X-ray is scary. These permanent posters (in the waiting area of the X-ray department of Ireland's biggest children's hospital) were designed to make kids feel more comfortable with what was about to happen. So, we X-rayed six characters from the Toy Story films. (We did this for real, placing actual toys on the X-ray machine.) We turned their X-rays into large format vinyl posters. Each poster has a little message from the character, about how easy the X-ray process is. |
| Medientyp | Presse & Publikationen |
| Creative Director | Dylan Cotter |
| Creative Director | Kirk Bannon |
| Texter | Des Kavanagh |
| Art Director | Kirk Bannon |
| Etatdirektor | Niall Reynolds |
| Kundenbetreuer | Lorna Begg |