| Titel | The Sun and the Snake |
| Agentur |
BBDO New York
|
| Kampagne |
The Sun and the Snake
|
| Werbende |
Foot Locker
|
| Marke |
Foot Locker
|
| Posted | November 2018 |
| Geschäftsbereich | Sportschuhe
|
| Story | Anime culture has never been more popular in sneaker culture, so to promote Asics Dojo Pack we combined the two and created a 5-part Instagram anime series called The Sun and The Snake. To voice the characters, we partnered with some of the most popular influencers and entertainers in streetwear culture, Luka Sabbat, Princess Nokia and YFN Lucci. In addition, we created stories for the collection logos and used the products from the Dojo Pack to drive the narrative. |
| Medientyp |
Branded Content
|
| Agency (& City) |
BBDO New York
|
| Chief Creative Officer Worldwide |
David Lubars
|
| Chief Creative Office New York |
Greg Hahn
|
| Executive Creative Director |
Dan Lucey
|
| Associate Creative Director |
Bryan Stokely/ Martins Zelcs/ Bhanu Arbuaratna
|
| Designer |
Brandon Galosi
|
| Executive Producer |
James Young
|
| Planning Director |
Steve Panawek
|
| Communications Strategy |
Patrick Tomasiewicz
|
| Communications Strategist |
James Mullaly
|
| Senior Project Manager |
Amy Orgel
|
| Account Team |
Janella Van Wonderen/ Laura McWhorter/ Sam Henderson/ Mackenzie Alderman
|
| Production Company |
MTC
|
| Executive Producer |
Chris Lenox Smith
|
| Producer |
John Holt
|
| Sound Design & Mix |
Matt Lewkowicz/ Sam Posner/ Parker Silzer/ Chris Lenox Smith
|
| Animation Company |
Shotopop
|
| Cel Animation |
Giulia Frixione, Hannah Lau-Walker, Marylou Mao, Diana Buzea, Kirill Blumenkrants, Arman Alipour, Dipankar Sengupta, Alison Oxborrow
|
| 3D Animation |
Samantha Friend
|
| Animatics |
Richard Payne
|
| Storyboard |
Dipankar Sengupta
|
| Cel Coloring |
Beidi Guo/ Ionut Lupu
|
| AE Animation & Compositing |
Richard Payne/ Ionut Lupu
|
| Director/ Character Design |
Dipankar Sengupta
|
| Design |
Carin Standford/ Casper Franken
|
| Illustration |
Samantha Friend/ Tony Sekyere/ Carin Standford/ Cat Finnie/ Kalyanjyoti Mohan
|