| Philosophie | Australian swimwear brand Budgy Smuggler has today launched a call for the UK to leave the EU and #JoinTheAU as part of a new campaign developed by Clemenger BBDO, Melbourne. Launched ahead of Wednesday’s extraordinary session where the UK parliament will vote on possible Brexit outcomes, the campaign is calling on MPs to consider a new proposal – to ‘forget the EU’ and ‘Join the AU’ and form a new super union between two great nations. Launched in London this morning, the #JoinTheAU campaign was announced via a campaign film and co-ordinated PR and influencer activity across the UK and Australia. In the UK, the campaign launched via a press conference hosted on a #JoinTheAU branded campaign bus outside the Houses of Parliament. In Australia, a group of #JoinTheAU advocates, dressed in nothing but their AU Budgys, announced the campaign on Bondi Beach. |