| Titel | Cage |
| Agentur | adam&eveDDB |
| Kampagne | Value 2014 |
| Werbende | Volkswagen |
| Marke | Volkswagen |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2014 / 2 |
| Geschäftsbereich | Kraftfahrzeuge |
| Slogan | Get what you pay for. Well Worth It |
| Story | We follow a character who has opted for the cheaper version of an item, rather than the high-quality alternative. Each advert ends on a Volkswagen, as we are reminded ‘You get what you pay for’, before closing with the new campaign line ‘Well Worth It’. |
| Medientyp | Fernsehen & Kino |
| Länge | |
| Managing Partner | Jonathan Hill |