|Kampagne||Connect the Rainbow|
|Werbende||Wm Wrigley Jr. Co.|
The Mars team at DDB Chicago has launched “Connect The Rainbow” for Skittles – an interactive experience that invites people to connect with a motley crew of flavor fanatics in a variety of odd ways.
Is your favorite flavor strawberry, like Rodger? Then give him a call to chat and see what else you have in common! Maybe your favorite is grape, like Eunice. Go ahead and play her on the newly released Madden NFL 16. If you love lemon, like Bryce, write him a letter at summer camp. Maybe you love green apple, like Donald. Fax him, and see what he sends back. Last but not least, maybe you love orange, like Lisa. Then telepathically communicate with her.
Over the next two weeks, this program will be supported across all of the brand’s social channels. Additionally, the EA Sports/Madden team was so excited about welcoming Eunice on board, they’ll be featuring her as one of their official ‘Playmakers’ in their community correspondence.
Check out the campaign and connect with the characters here:
Congratulations to the DDB Chicago Skittles team involved: Mark Gross, Brian Boord, Chad Broude, Will St.Clair, Katie Siegel, David Chriswick, Matt Mullen, Kate Christiansen, Gwen Hammes, Erin Leahy & Liza Raser.
|Executive Creative Director||Herr Mark Gross|
|Executive Director of Integrated Production||Frau/Das Fräulein Diane Jackson|
|Chief Creative Officer||Herr John Maxham|
|Executive Producer||Herr Will St. Clair|
|Executive Producer||Herr Darren Foldes|
|Executive Producer||Herr Rich Pring|
|Regisseur||Herr Luc Schurgers|
|Business Affairs||Frau/Das Fräulein Kate Christiansen|
|Art Director||Herr Alex Zamiar|
|Texter||Herr Jonathan Richman|
|Creative Director||Herr Brian Boord|
|Creative Director||Herr Chad Broude|
|Strategy Director||Herr David Chriswick|
|Etatdirektor||Frau/Das Fräulein Gwen Hammes|
|Account Supervisor||Frau/Das Fräulein Erin Leahy|
|Kundenbetreuer||Frau/Das Fräulein Trace Schlenker|
|Agentur Content-Produzent||Frau/Das Fräulein Erica Bletsch|
|Executive Producer||Herr Dominic Bernacchi|
|Strategy Director||Matt Mullen|
|Strategy Director||Thomas Hehir|