| Titel | The Room |
| Brief | We closed one of the IKEA’s rooms with a wall and we placed inside it a special amplifier that spread the sound of real domestic violence stories provided by Telefono Donna"The Room" was an in-store ambient media that gets IKEA customers to stop their in-store journey and live a touching experience, like they were the neighbour of a domestic violence victim. A message on the wall said: " “Violence is closer than you think, sometimes there’s just a wall between you and it.”. A call to action invited customers to support and discover Telefono Donna. |
| Agentur | DDB Group Italy |
| Kampagne | The room |
| Werbende | IKEA |
| Marke | IKEA |
| Posted | Februar 2019 |
| Geschäftsbereich | Gemeinnützige Organisationen |
| Story | In Italy 1 in 3 women has experienced domestic violence. 93% of cases of domestic violence are not reported. For the International Day of the Elimination of Violence against Women, the 25th of November, IKEA wanted to take a strong stand against this issue.Become the most active brand on the topic, claiming IKEA's role as top of mind brand in the home area. Aware Italian IKEA’s stores visitors (18 million/year) about this shocking truth, offering a solution thanks to the collaboration with the non-profit organization "Telefono Donna". |
| Medientyp | Interaktiv |
| Executive Creative Director | Luca Cortesini |
| Creative Director | Matteo Pozzi |
| Creative Director | Samantha Scaloni |
| Creative Director | Davide Canepa |
| Art Director | Luciano Marchetti |
| Produktionsfirma | Karen Film |
| Regisseur | Mauro Lodi |
| Produktionsleitung | Tommaso Pellicci |
| Produzent | Stefano Ottorino |
| Etatdirektor | Davide Bergna |
| Strategieplaner | Luca Tapognani |