| Philosophie | Based on the creative concept that kids perceive reality differently, Fahrenheit DDB Peru devised an ingenious visual campaign developed by Estilo3D for the product American Colors by Qroma. Where adults see a beautiful living room, children see a space where they can play soccer or basketball. To take care of home, Qroma recommends decorating the rooms with washable paint that resists kid´s games. The graphic pieces of the advertising were in charge of the production studio Estilo3D that - together with the creative team of Fahrenheit, worked on the design of the furniture taking special attention to the mood of each living room, managing to illustrate two sophisticated rooms that contrast with children's desire to play games. All elements were generated in 3D-CGI. The campaign includes still images for graphics and imagery for outdoors, as well as digital animations. Estilo3D is the 3D-CGI production studio, which produces premium images for brands, advertising agencies and Health & Wellness, based on art direction and industrial design. The leading producer has collaborated in works that have obtained 17 Lions at the Cannes Lions International Festival of Creativity, as well as in projects awarded at more than 200 international festivals. |