DDB Worldwide Inc.

New York, Vereinigte Staaten von Amerika
Titel#GoEqual
Agentur
Kampagne #GoEqual
Werbende #GoEqual Movement
Marke #GoEqual Movement
PostedJuli 2020
Geschäftsbereich Karitative, Ehrenamtliche Organisationen
Philosophie Inequality in sports is latent, especially in football. In 2018, Marta Vieira da Silva, considered the greatest name of all time in women's football, received several proposals for sports sponsorship, for values up to 24 times lower than the big stars of men's football. Even though she is the first athlete in history to win the Best Player of the Year award by FIFA six times. Africa created a black boot with no sponsorship and a symbol of equal stamping, so that the best player on the planet could compete for the FIFA Women's World Cup in France, in 2019.

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