In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and
Maxwell Dane gave the advertising industry a wake-up call. They introduced a new approach to marketing that relied on insight into human nature, respect for the consumer, and the power of creativity. In short, they said: Let's stop talking at people and let's start conversations that lead to action.
This heritage is a unique strength that continually tells us who we are, what we believe and how we should behave. It inspires us to continually challenge standard convention. From Bill Bernbach to Keith Reinhard to the present generation of DDB leaders, we are continuing the revolution.
We believe that creativity is the most powerful force in business- it stirs emotion, influences minds and builds brands. The combination of brilliant creative ideas and extraordinary results is what sets DDB apart. We are not satisfied to be simply the most creative agency network in the world, but hold our creative ideas accountable for delivering business-building results. Our vision is to maintain our distinguished position by developing remarkable creative that transforms communication clutter into communication currency. The DDB Worldwide Communications Group was ranked #1 worldwide by the Advertising Age 2009 Agency Report. This recognition is a testament to the depth and breadth of our marketing services resources across the globe. Collectively, our network and individual offices around the world have been named Agency of the Year 120 times. In 2009 alone, DDB won nearly 100 awards for creativity and marketing effectiveness including: 52 Cannes Lions, 22 Clios, 12 EFFIEs, 6 Pencils and 2 One Show awards. We believe our success is directly a result of the talent at DDB, the proprietary tools and processes we employ, and the way we work.
About Omnicom Group Inc. Omnicom Group Inc. (NYSE-OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. For further information on Omnicom and its brands, please visit www.omnicomgroup.com