| Titel | Puppy |
| Agentur | Havas New York |
| Kampagne | Real Life Ready |
| Werbende | Wells Fargo |
| Marke | Wells Fargo Active Cash |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 9 |
| Geschäftsbereich | Bankwesen, Finanzen, Recht & Versicherung |
| Story | This is the first credit card to launch as part of Wells Fargo’s new portfolio announced in June, and boasts the refreshing simplicity of unlimited 2% cash back on every purchase. Dan Lucey, Havas New York CCO: “The concept behind ‘Real Life Ready’ is rooted in the universal truth that life– the good, the bad, and everything in between– happens to us all. It’s been a true partnership and we're proud to have helped bring the Active Cash card to life from the very beginning. From setting a strategic blueprint for product innovation to leading strategy and creative, this spot embodies an authenticity and relatability that audiences are asking for.” Pete Gosselin, Havas New York Executive Creative Director: “People want to hear real stories from real people, so we drew inspiration from actual interviews with Regina King. She was incredibly open and authentic during the creative process– sharing real experiences based on her active and evolving life as an actress, mother, and new dog-mom.” Krista Phillips, head of Branded Cards & Marketing at Wells Fargo: “When designing the Active Cash Card and our new portfolio of credit cards we made the decision to tap into our customers’ need for simplicity across credit card rewards – highlighting how Wells Fargo is focused on satisfying the “real life” financial needs of customers. We are thrilled to be working with Regina King, whose own authenticity is showcased in our campaign, as she demonstrates through her genuine life experiences how Active Cash is a straightforward credit card that makes it easy to earn 2% cash rewards on purchases.” |
| Medientyp | Fernsehen |
| Länge | |
| Chief Creative Officer | Dan Lucey |
| Executive Creative Director | Pete Gosselin |
| Creative Director, Art | Alec Kleinfeld |
| Creative Director, Copy | Alexis Garber |
| Texter | Chandler Bullock |
| Head of Production | Melissa Tifrere |
| Executive Producer | Joyce Roughley |
| Regisseur | JJ Adler |
| Regisseur | Ruckus |
| Direktor Fotografie | Damien Acevedo |
| Redaktionsbüro | Arcade Edit |
| Musik | Beacon Street |
| Ton | Rummel |
| Ton | Beacon Street |
| Kolorierung | Tim Masick |
| Kolorierung | CO3 (New York) |
| Chief Growth Officer | Vanessa Romann |
| Geschäftsführer | Vanessa Romann |
| Group Account Director | Marci Axelrad |
| Group Account Director | Nicole Manicchio |
| Group Strategy Director | Kelsey Steele |
| Head of Credit Card Marketing | Marcia Osborne |
| Head of Credit Card Advertising and Brand | Casey Wolberg |
| VP, Marketing Program Manager | Patricia Burgos |
| Editorial | Jeff Ferruzzo |