TitelUS Open Sessions
Agentur
Kampagne US Open Sessions
Werbende IBM
Marke IBM US Open Sessions
Datum der ersten Ausstrahlung/Veröffentlichung 2015
Geschäftsbereich Business Services
Philosophie BM and James Murphy Turn Tennis Data into Music
IBM tracks all the data at the US Open. To bring it to life for a millennial, maker audience, we worked with James Murphy of LCD Soundsystem to build an algorithm that translated tennis data like scores and stats into song characteristics like pitch and tempo. So all 187 matches produced their own soundtracks—in real time. It was all generated and played live on a mobile-first experience that served as both a music visualizer and a score tracker. So when fans heard a change in the music, they saw what caused it. By delivering more than 400 hours of original music and an unprecedented technology experience, “Sessions” captured the attention of our target audiences. Fans shared assets like audio files from IBM’s Soundcloud page, while Rolling Stone called the album “glorious.” Not bad for music written by a computer program. 
Medientyp Interaktiv
Digital Production Company
Editing Facility
Etatdirektor
Account Supervisor
Etatdirektor
Account Executive
Account Executive
Kundenbetreuer
Medienplaner
Medienplaner
Medienplaner
Planning Supervisor
Etat-Planer
Etat-Planer
Etat-Planer
Etat-Planer
Worldwide Creative Director
Executive Creative Director
Executive Creative Director
Executive Creative Director
Stellvertretender Creative Director
Stellvertretender Creative Director
Stellvertretender Creative Director
Texter
Art Director
Art Director
Fotograf
Executive Director of Integrated Production
Agency Executive Producer
Agency Executive Producer
Agency Executive Producer
Agency Executive Producer
Agency Producer
Agency Producer
Agency Producer
Agency Producer
Agency Music Producer
Social Media Strategie
Social Media Strategie
Programmierer
Programmierer
Programmierer
Programmierer
Programmierer
Programmierer
Programmierer
Produktionsfirma
Regisseur
Regisseur
Executive Producer
Executive Producer
Executive Producer
Executive Producer
Produzent
Produzent
Interactive producer
Interactive producer
Technical Creative Directors
Technical Creative Directors
Technischer Entwickler
Technischer Entwickler
Technischer Direktor
Technischer Direktor
Technischer Direktor
Technischer Direktor
Cutter
Cutter
Tonstudio
Tonstudio
Sounddesigner
Sounddesigner
Sounddesigner
Sounddesigner
Sounddesigner
Audioingenieur
Audioingenieur
Audioingenieur
Music Production Company
Musikalische Bearbeitung

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