Ogilvy Worldwide Insights

Sargento, the Wisconsin-based leader in natural cheese and innovation, kicked off National Grilled Cheese Month by partnering with three family-owned restaurants in Austin, Texas to create unique takes on the beloved sandwich. weiterlesen

Speaking on creating more equal workplaces, Patou Nuytemans, EMEA CEO at Ogilvy, delineates opportunities for bringing people of all backgrounds together, which unlocks creativity and shared ambition. weiterlesen

March 8 was International Women’s Day. With France making abortion a constitutional right – a world first – only days before, we decided to focus on campaigns promoting gender equity and empowerment. weiterlesen

Le 8 mars marque la journée internationale des droits des femmes. Avec la France faisant de l’IVG un droit constitutionnel (une première mondiale) quelques jours seulement auparavant, nous avons décidé de nous concentrer sur les campagnes en faveur de l’égalité et de l’émancipation des femmes. weiterlesen

Shruti Tiwari weighs in on the expansion of retail media and the opportunities this creates for brands. weiterlesen

With the rapid evolution of technology, the adoption of AI tools in advertising has opened the door for new opportunities, as well as new challenges. Checking in with industry experts, we asked agencies their predictions on how the deployment of AI will evolve next year in advertising and marketing. weiterlesen

Ogilvy veteran Charlotte (Charlie) Tansill is President of PR, Social & Influence, North America. Passionate about using creativity to solve business problems, she takes an audience-centric approach to counseling clients and evolving brands to be prepared for the modern world. weiterlesen

IBM (NYSE: IBM) today launched the first ad campaign to formally introduce watsonx, the company’s next generation enterprise-focused artificial intelligence and data platform. Global business ... weiterlesen

Ogilvy today announced that Keka Morelle has been named regional Chief Creative Officer for Ogilvy Latina. weiterlesen

  As crafters of hand-trimmed, thick-cut, real-wood-smoked bacon for more than 100 years, Wright Brand knows a thing or two about making the best bacon. weiterlesen