| Titel | The Land of Free Press |
| Brief | With the first-ever summit between presidents Trump and Putin due to take place in Helsinki, local newspaper Helsingin Sanomat jumped on the opportunity to send an important message: by welcoming the presidents to the land of free press. The paper targeted the two presidents directly as they drove from the airport to the summit in central Helsinki, with nearly 300 billboards containing real headlines about both men and their disdain for the media. The posters were placed along all of the three possible routes. When Trump and Putin arrived in Helsinki for a summit, they found that local newspaper Helsingin Sanomat had taken over all the billboards on their potential routes into town and plastered them with messages referring to the two premiers' dislike of the news media, plus a message about press freedom. Welcome to Finland, the land of the free press. |
| Agentur | TBWA\ Helsinki |
| Kampagne | The Land of the Free Press |
| Werbende | Helsingin Sanomat |
| Marke | Helsingin Sanomat |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 7 |
| Geschäftsbereich | Medien, Verlagswesen & Produktion |
| Story | Helsingin Sanomat is the largest newspaper in the Nordics. |
| Medientyp | Internet-Film |
| Länge | |
| Creative Director | Erno Reinikainen |
| Texter | Lauri Gran |
| Texter | Tuomas Perälä |
| Texter | Anni Lindgren |
| Creative Content Strategist | Aki Toivonen |
| Etatdirektor | Noora Murremäki |
| Projektmanager | Mira Sallanko |
| Production Art Director | Harry Huttunen |
| Grafik-Designer | Maria Dunaeva |
| Data Analyst | Esa Roponen |
| Communications Specialist | Leni Vehkaluoto |
| Communications Specialist | Sofia Kaura-Aho |
| Communications Specialist | Iman Chellaf |
| Campaign Analyst | Jesse Korhonen |
| Filmproduzent/Produzent | Jari Lähteinen |
| Direktor Fotografie | Petri Siikanen |
| Cutter | Jerry Strengell |
| Texter | Lauri Gran |
| Texter | Anni Lindgren |