| Titel | Co-op 26 |
| Agentur | Lucky Generals |
| Kampagne | Co-op 26 |
| Werbende | The Co-operative Group |
| Marke | Co-op |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 10 |
| Geschäftsbereich | Kaufhäuser, Supermärkte |
| Story | As the UK prepares to host global leaders and changemakers at the COP26 Climate Change conference in Glasgow, ethical retailer Co-op has launched a national store and funeral home campaign, aptly named Co-op26. In a bid to engage customers throughout the COP26 conference and beyond, the Co-op26 campaign aims to get people asking questions about how they can impact climate change at a community level. The Co-op26 campaign celebrates the retailer’s recently announced partnership with ‘Count us In’ which aims to encourage one billion people to take practical steps in their own lives to reduce carbon pollution. Count us In is made up of 16 simple steps which individuals can take to help reduce their own carbon impact, including eating more plants, switching energy suppliers, cutting down on food waste, repairing and reusing appliances, and sharing experiences with friends and colleagues to raise awareness around climate action. |
| Medientyp | Point of Sale Visibility |