| Story | • In response to an update on sharing (https://about.netflix.com/en/news/update-on-sharing-may-us) from a global streaming network, Red Baron is giving fans the opportunity to “Share Something Awesome” instead of passwords… • The new campaign, “Red Baron Pizza Sharing,” is encouraging users to share a frozen pizza with friends, family and loved ones because, although users may not be able to share passwords, they can still share something delicious: pizza. And with Red Baron, sharing isn’t just allowed—it’s highly encouraged. • HOW IT WORKS: o Visit www.redbaronpizzasharing.com o Enter your name and mailing address o Click “Get Pizza” o Choose your pizza profile of choice o Wait to receive your coupon in the mail • The campaign elements include a digital launch film, microsite (redbaronpizzasharing.com), custom pizza-themed movie posters and an OOH mobile billboard. • The campaign, created in collaboration with creative agency TBWA\Chiat\Day LA, will run exclusively on Red Baron’s social media platforms (Instagram, TikTok, and Twitter) and will direct users to the Red Baron Pizza Sharing microsite, where they can request a coupon for a free Red Baron frozen pizza. The campaign will run as long as supplies last. • Red Baron lives by the motto and brand platform, “SHARE SOMETHING AWESOME.” So, when America could no longer share passwords, Red Baron decided to step in with something even more awesome (and delicious) to share. |