Titel | Care Label |
Agentur | Havas London |
Kampagne | Care Sewn In |
Werbende | Campaign Against Living Miserably (CALM) |
Marke | CALM |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 10 |
Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
Philosophie | Havas London has partnered with The Campaign Against Living Miserably and Topshop/Topman to launch the Care Sewn In collection – a new clothing range designed to promote mental wellbeing and self-care in young people. The collection, which comprises 13 garments and is available in 15 Topshop/Topman flagship stores and online from today, plays on the idea that all clothing has a care label inside with instructions on how to look after it – and instead features an oversized care label stitched to the outside of clothing, encouraging young people to look after themselves. It features self-care messaging and information about CALM’s lifesaving helpline and webchat, toward which £5 from every garment sold will be donated. The care label and collection is part of the wider #LetWhatsInsideOut philosophy devised by Havas for CALM, which encourages young people to talk about, rather than bottle up, their feelings and focuses on self-care and change behaviours to improve mental wellbeing. |
Medientyp | Andere Informationsmaterialien |
Werbeleiter | Ben Hawley |
Werbeleiter | Andrew Brown |
Group Chief Creative Officer | Mark Whelan |
Creative Teammitglied | Aaron Howard |
Creative Teammitglied | Matt Swinburne |
Creative Teammitglied | Owen Hunter Jenkins |
Creative Teammitglied | Brodie King |
Creative Teammitglied | John Ogunmuyiwa |
Designer | Lorenzo Fruzza |
Designer | Ciaron Fitzpatrick |
Etatdirektor | Alex Lindblom-Smith |
Etatdirektor | Sophie Fletcher |
Account Executive | Hannah Thomas |
Strategist | Ned Hodge |
Strategist | Kerrie Boyes |