Kontaktinformationen

The HKX Building, 3 Pancras Square
London N1C 4AG
Großbritannien
Telefon: (+44) (0) 20 3793 3800
E-Mail:
Webseite:

Tracey Barber

Tracey Barber

Global Chief Marketing Officer, Havas Creative Group

Telefon: 07950 181 189

Xavier Rees

Xavier Rees

Chief Executive Officer, Havas London, Havas helia and Field Day
Chris Hirst

Chris Hirst

Group Chief Executive Officer UK and Europe
Vicki Maguire

Vicki Maguire

Chief Creative Officer
Mark Whelan

Mark Whelan

Group Chief Creative Officer
Mark Sinnock

Mark Sinnock

European Group Chief Strategy Officer
Clare Hutchinson

Clare Hutchinson

Executive Strategy Director
Jennifer Black

Jennifer Black

Managing Director

Informationen

Hauptkompetenzen: Werbung/Full Service/ Integriert, Digital, Social Media Marketing, Marketing Services, Direktmarketing / Telemarketing / Datenbankmarketing, Public Relations, Design, Strategy and Planning

Gegründet in: 1991

Netzwerk:

Mitarbeiter: 250

Awards: 200

Kreative Projekte: 68

Kunden: 22

Hauptkompetenzen: Werbung/Full Service/ Integriert, Digital, Social Media Marketing, Marketing Services, Direktmarketing / Telemarketing / Datenbankmarketing, Public Relations, Design, Strategy and Planning

Gegründet in: 1991

Netzwerk:

Mitarbeiter: 250

Awards: 200

Kreative Projekte: 68

Kunden: 22

Havas London

The HKX Building, 3 Pancras Square
London N1C 4AG
Großbritannien
Telefon: (+44) (0) 20 3793 3800
E-Mail:
Webseite:
Tracey Barber

Tracey Barber

Global Chief Marketing Officer, Havas Creative Group

Telefon: 07950 181 189

Xavier Rees

Xavier Rees

Chief Executive Officer, Havas London, Havas helia and Field Day
Chris Hirst

Chris Hirst

Group Chief Executive Officer UK and Europe
Vicki Maguire

Vicki Maguire

Chief Creative Officer
Mark Whelan

Mark Whelan

Group Chief Creative Officer
Mark Sinnock

Mark Sinnock

European Group Chief Strategy Officer
Clare Hutchinson

Clare Hutchinson

Executive Strategy Director
Jennifer Black

Jennifer Black

Managing Director

DRY JAN? DUREX DAYS LADIES, LET’S LUBE

This month, Havas reprises Durex’s Ladies, Let’s Lube campaign with a cheeky nod to everyone whose January is a bit drier than expected.

The tactical press, social and OOH ad injects some double entendre into the concept of Dry January, as the question ‘Dry Jan?’ is answered simply with a bottle of Durex Naturals Intimate Gel and a call to action: Ladies, Let’s Lube.

It marks a light-hearted follow up to last year’s TV ad, a playfully knowing, fourth wall-breaking film from Fleabag and Killing Eve director Harry Bradbeer, which aimed to destigmatise female sexual discomfort and unlock better sex for everyone.

Discomfort during sex is a familiar feeling for many women, but few talk about it and less than 50% actually do something about it. That means that more than half of women are putting up with uncomfortable sex – despite the fact that women naturally feel a bit drier down there for two-thirds of their cycle.

In fact, nine out of ten women who use lube say that sex feels better – and, as the Ladies, Let’s Lube campaign points out, it’s totally natural to reach for the lube on those drier days.

Kate Lloyd, creative at Havas London says: “As part of Durex’s ongoing mission to normalise lube and help end uncomfortable sex, we thought we’d encourage people to get over any New Year blues with a little lube. While millions of Britons sign up to dry January, we want to remind them that sometimes it’s better to be wetter.”