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Havas Village London, 3 Pancras Square
London N1C 4AG
Großbritannien
Telefon: +44 (0) 20 3793 3800
E-Mail:
Webseite:

Tracey Barber

Tracey Barber

Global Chief Transformation & Growth Officer, Havas Creative Network

Telefon: 07950 181 189

Xavier Rees

Xavier Rees

Havas UK Chief Executive Officer, Havas Creative Network
Vicki Maguire

Vicki Maguire

Chief Creative Officer
Mark Sinnock

Mark Sinnock

Global Chief Strategy Officer, Havas Creative Network
James Fox

James Fox

Chief Client Officer
Britt Iversen

Britt Iversen

Executive Strategy Director

Informationen

Hauptkompetenzen: Werbung/Full Service/ Integriert, Digital, Social Media Marketing, Marketing Services, Direktmarketing / Telemarketing / Datenbankmarketing, Public Relations, Design, Strategy and Planning

Gegründet in: 1991

Netzwerk:

Mitarbeiter: 137

Awards: 103

Kreative Projekte: 122

Kunden: 21

Hauptkompetenzen: Werbung/Full Service/ Integriert, Digital, Social Media Marketing, Marketing Services, Direktmarketing / Telemarketing / Datenbankmarketing, Public Relations, Design, Strategy and Planning

Gegründet in: 1991

Netzwerk:

Mitarbeiter: 137

Awards: 103

Kreative Projekte: 122

Kunden: 21

Havas London

Havas Village London, 3 Pancras Square
London N1C 4AG
Großbritannien
Telefon: +44 (0) 20 3793 3800
E-Mail:
Webseite:
Tracey Barber

Tracey Barber

Global Chief Transformation & Growth Officer, Havas Creative Network

Telefon: 07950 181 189

Xavier Rees

Xavier Rees

Havas UK Chief Executive Officer, Havas Creative Network
Vicki Maguire

Vicki Maguire

Chief Creative Officer
Mark Sinnock

Mark Sinnock

Global Chief Strategy Officer, Havas Creative Network
James Fox

James Fox

Chief Client Officer
Britt Iversen

Britt Iversen

Executive Strategy Director

EDF showcases nuclear and renewables credentials in debut campaign from Havas

‘Busy Doing Nothing’ is the first work since EDF consolidated its UK brand creative and media accounts into Havas’s King’s Cross Village in April 

 Energy firm EDF has unveiled a new brand campaign championing the company’s diverse electricity generation mix and its role as a significant contributor to tackling net zero. Busy Doing Nothing underlines the fact that, unlike many of its historical and start-up rivals, EDF is actually generating zero carbon electricity at scale* – not just selling it.

Its unique combination of wind, nuclear and solar energy production is highlighted in a new TV ad, the first since EDF consolidated its UK brand creative and media accounts into Havas earlier this year. Accompanied by video on demand and digital executions, it positions EDF as an energy firm making a tangible difference in helping the nation to achieve its net zero ambitions.

Set to Richard M. Sherman’s Busy Doing Nothing, it features EDF engineers up and down the country who have never been busier helping to reduce UK’s carbon emissions to nothing. It was shot at EDF locations across the UK including Hinkley Point B power station and the Hinkley Point C construction site, a solar panel installation on the roof of a Tesco in Bicester, its battery storage facility in West Burton, Teesside offshore wind farm, Torness power station in Scotland and Dorenell wind farm in Scotland.

It was created by Dan Cole and Andy Garnett at EDF’s lead strategic and creative agency, Havas London, and directed by Academy Films’ Marcus Söderlund, best known for his cinematic spots for brands including Audi, Volvo, Honda and Vodafone. Media planning and buying is through Havas Media Group, which was appointed to EDF’s brand account, in addition to its existing corporate remit, alongside Havas London earlier this year.

The campaign launched through an ITV Proudly Presents partnership, brokered by Havas Media Group, which saw a 10" ITV introductory ident and the first showing of the 60" advert during new Sunday night drama, Singapore Grip, last night (20 September).

Di Bowden, Head of Brand and Marketing at EDF, says: “A big energy company talking about being ‘green’ might seem obvious, but we’re not just talking about it, we are doing something about it. That’s the EDF difference.

“Together, we’re generating the right mix of zero carbon electricity, using wind, nuclear and solar, to power the nation today and building the infrastructure a low carbon Britain will need tomorrow. We’re also offering all our home and SME customers energy tariffs that are backed by zero carbon electricity as standard. From turbines to tariffs, electric cars to electric heating, we’re busy doing everything we can to help Britain achieve net zero and that’s what this campaign is all about.”

Vicki Maguire, Chief Creative Officer at Havas London, says: “Many energy companies tout their green credentials, but as we enter the deadline decade, offsetting alone won’t cut it. The solution lies not in re-selling, but production – and the fact is more than a fifth of the UK’s energy is produced by EDF. It’s about action, not words – and so the fact EDF is also the largest producer of zero carbon electricity is a tangible, compelling, urgent story, and one we are proud to help tell. There’s no company doing more to ensure we meet our net zero target.”

Patrick Affleck, CEO at Havas Media Group UK&I, says: “We are proud to work with both EDF and our partners at Havas London portraying an important story in a way that will reach and resonate with so many. Giving consumers a simple way to contribute to the nation’s net zero target through their energy provider at no extra cost is a genuinely unique proposition and we are excited to see this campaign brought to life with the brand-new messaging.” 

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