| Titel | Blendologie |
| Agentur | FRED & FARID |
| Kampagne | Blendologie by Grant's |
| Werbende | Grant's |
| Marke | Grant's |
| Posted | Februar 2013 |
| Geschäftsbereich | Whisky, Gin, Wodka |
| Story | To value the quality of grant's whiskies, we launched a new concept: 'blendology' - the equivalent of oenology, but for blended whisky. Instead of lecturing our audience about the subtle art of blending whisky, we gave them a chance to experiment it first hand through an immersive digital experience. Under brian kinsman's leadership (grant's master blender), people were challenged to co-create a limited edition of grant's, using rich educational tools (tutorials videos, tips, games...). |
| Medientyp | Case Study |