Fred & Farid

New York Los Angeles, Vereinigte Staaten von Amerika
Titel@imma.gram
Agentur
Kampagne New flavor Magnum Matcha
Werbende Unilever
Marke Magnum
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Eiscreme
Slogan Never Stop Playing
Story #NeverStopPlaying is about daring to be yourself without worrying about anyone’s judgment. In the TVC, we can discover the eye-catchy Imma having fun and riding a longboard among the surprised crowd of the Japanese megalopolis while enjoying her Magnum matcha Ice-cream.
Problem This new campaign is following the Magnum global creative platform “Never Stop Playing”: an attitude about being true to your pleasure – whatever it is. The luxury ice-cream brand wanted to put an accent on the Japanese origin of the new matcha flavor with a playful twist. The main objective of the campaign was to launch the highly anticipated Japanese matcha flavor in mainland China while increasing the brand’s awareness in a particularly competitive market. This was the first flavor created specifically for the Chinese market
Medientyp Internet-Film
Länge
Schauspieler
Chief Creative Officer
Executive Creative Director
Stellvertretender Creative Director
Texter
Art Director
Strategist
Strategist
Account Supervisor
Account Supervisor
Agency Producer
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Produktionsfirma
Chief Executive Officer (CEO)
Filmproduzent/Produzent
Filmproduzent/Produzent
Filmproduzent/Produzent
Filmproduzent/Produzent
Herstellungsleiter
Regisseur
Direktor Fotografie
Post-Produktion
Cutter
Cutter
CGI

Andere Werbungen dieser Kampagne