Titel | @imma.gram |
Agentur | FRED & FARID Shanghai |
Kampagne | New flavor Magnum Matcha |
Werbende | Unilever |
Marke | Magnum |
Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 8 |
Geschäftsbereich | Eiscreme |
Slogan | Never Stop Playing |
Story | #NeverStopPlaying is about daring to be yourself without worrying about anyone’s judgment. In the TVC, we can discover the eye-catchy Imma having fun and riding a longboard among the surprised crowd of the Japanese megalopolis while enjoying her Magnum matcha Ice-cream. |
Problem | This new campaign is following the Magnum global creative platform “Never Stop Playing”: an attitude about being true to your pleasure – whatever it is. The luxury ice-cream brand wanted to put an accent on the Japanese origin of the new matcha flavor with a playful twist. The main objective of the campaign was to launch the highly anticipated Japanese matcha flavor in mainland China while increasing the brand’s awareness in a particularly competitive market. This was the first flavor created specifically for the Chinese market |
Medientyp | Internet-Film |
Länge | |
Schauspieler | @imma.gram |
Chief Creative Officer | Fred & Farid |
Executive Creative Director | Feng Huang |
Stellvertretender Creative Director | Jean-Baptiste le Divelec |
Texter | Sihan Jin |
Art Director | Dagny Rozniak |
Strategist | Karen Ge |
Strategist | Si Liu |
Account Supervisor | Chelsea Lin |
Account Supervisor | Sherry Zhang |
Agency Producer | Tilda He |
Werbeleiter | Benny Xu |
Werbeleiter | Terrence Wu |
Werbeleiter | Aubrey Xu |
Werbeleiter | Min Lim |
Werbeleiter | Vicky Xu |
Produktionsfirma | Nion Tokyo |
Chief Executive Officer (CEO) | Moriya Takayuki |
Filmproduzent/Produzent | Yumi An |
Filmproduzent/Produzent | Yuna Hori |
Filmproduzent/Produzent | Kosuke Onishi |
Filmproduzent/Produzent | Lin Yin |
Herstellungsleiter | Nobuki Ogawa |
Regisseur | Chris Rudz |
Direktor Fotografie | Andrzej Rudz |
Post-Produktion | Cutters Studios |
Cutter | Luc-Yan Picker |
Cutter | Ruri Abe |
CGI | Ani-cafe |