TitelPlaylists for Earth
Agentur
Kampagne Playlists for Earth
Werbende ClientEarth
Marke ClientEarth
Datum der ersten Ausstrahlung/Veröffentlichung 2021 / 4
Geschäftsbereich Umwelt & Ökologie
Story The Campaign idea of Playlist For Earth calls on the musical creativity of people around the world to deliver an awareness message to a broad audience. The idea is original and impactful: Celebrities, influencers, and citizens use the song titles of the playlists they create to deliver a message.The song titles on each playlist, when read as a sentence, communicate a powerful message about the climate crisis. The campaign allows the music world to start important conversations with fans – about action on climate change and hope for a better future. In a playful way people will inspire each other to create and share playlists on social media. The result is an original, emotional and impactful kind of modern activist poetry.
Medientyp Interaktiv
Länge

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