Titel | Billionnaire sells crypto-fortune |
Agentur | FRED & FARID Los Angeles |
Kampagne | #UnfortunatelyFakeNews |
Werbende | Concern Worldwide |
Marke | Concern Worldwide |
Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 9 |
Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
Philosophie | Concern will launch over 50 fake news headlines that report on real, tangible things the wealthiest, most powerful entities could do to end extreme poverty. |
Problem | Just last year, an additional 150 million people were plunged into extreme poverty, which means they are now trying to survive on less than $1.90 per day. Meanwhile, billionaires are racing to space. With the situation more than ever, Concern Worldwide – which has been on a 50+ year mission to end extreme poverty, whatever it takes – is going so far to reach its goal, it’s exposing the corporations, and billionaires who could do more to end extreme poverty. |
Medientyp | Digital Billboard/Poster |
Länge | |
Werbeleiter | Colleen Kelly |
Werbeleiter | Robbie Rusbuldt |
Werbeleiter | Rebecca Babin |
Werbeleiter | Candance Patel-Taylor |
Chief Creative Officer | Fred & Farid |
Creative Director | Chelsea Steiger |
Kaufmännischer Geschäftsführer | Peter Jacobs |
Texter | Hilary Smith |
Art Director | Radouane Guissi |
Art Director | Bridget Callahan |
Executive Producer | Amanda Van Caneghem |
Strategist | Jess Neill |
Account Supervisor | Mariam Salcido |
Produktionsfirma | Ways & Means LA |
Regisseur | Harry Israelson |
Executive Producer | Lana Kim |
Executive Producer | Jett Steiger |
Produktionsleitung | Lauren Skillen |
Filmproduzent/Produzent | Cedric Troadec |
DP | Ryan Carmody |
Post-Produktion | Tamara Treu |
Cutter | Nate Blackmon |