| Titel | We Don't Care |
| Agentur | FRED & FARID Los Angeles |
| Kampagne | We Don't Care |
| Werbende | Fridays For Future |
| Marke | Fridays For Future |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2022 / 3 |
| Geschäftsbereich | Umweltfragen |
| Story | The film introduces a cast of casually cool pre-teens who question the legitimacy and purpose of climate change concerns directly to the camera. Juxtaposing the same rhetoric stubbornly upheld over the last three decades with these fashionable adolescents, the spot establishes urgency while its stars skateboard, sing, and mess around without a care in the world. Although the energy of the film is lighthearted, enriched with the flair of a ‘90s public service announcement, the message at its core is paramount. We need to turn familiar apathy into serious concern, and serious concern into immediate change. Ending with an earnest call-to-action, Fridays for Future reminds us: “if we don’t care about climate change, who will?” |
| Problem | If current generations don’t care about the future of our planet, who will? |
| Medientyp | Internet-Film |
| Länge | |
| Chief Creative Officer | Fred & Farid |
| Creative Director | Nicolas Berthier |
| Art Director | Radouane Guissi |
| Texter | Ciana Alessi |
| Account Supervisor | Jules Chaffiotte |
| Executive Producer | Amanda Van Caneghem |
| Regisseur | dream inc. |
| Bild und Kamera | Amos le Blanc |
| Filmproduzent/Produzent | Julia Fae |
| Ausstattung/Styling | Briana Walden |
| Stylist Assistant | Namwan Preechapatananon |
| Assistant Director | Julia Fae |
| Production Art Director | dream inc. |
| Post-Produktion | dream inc. |
| Kolorist | dream inc. |
| Tonstudio | Defacto Sound |
| Mix | Defacto Sound |