TitelCrocodile
Agentur
Kampagne So Good
Werbende Ladders
Marke Ladders
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Versicherung
Story The new film stars the Ladder mom unleashing another inventive plot on her beloved husband: this time with the ruse of a romantic parental rendezvous and a little help from a crocodile. Once again, dad escapes the outlandish trap (mostly) unphased, retorting “I’m ok guys!” with his signature happy-go-lucky demeanor.
Philosophie Ladder, the company offering flexible life insurance in minutes, today released “Crocodile,” the second installation of its “So Good” brand campaign — a series of humorous and memorable films built around the unique consumer insight that almost 1 in 2 couples with life insurance joke about taking each other out for the payout.
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