TitelUsher x 1738 AI Powered Limited Edition Bottle
Agentur
Kampagne Usher x 1738 AI Powered Limited Edition Bottle
Werbende Rémy Martin
Marke Remy Martin
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Whisky, Gin, Wodka
Story In a truly unexpected way the Grammy award-winning musical artist Usher, launches his limited edition 1738 bottle with Rémy Martin. With the help of A.I. (Artificial intelligence), the artist used his own musical vocabulary to describe the taste of Cognac. Fed through A.I. technology, known as Generative Adversarial Neural Networks and Contrastive Language-Image Pre-Training, Usher’s avant-garde depiction of tasting notes is turned into artwork, making the invisible, visible. The beauty of the AI was to visually translate what’s never been seen before: taste.
Medientyp Internet-Film
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