TitelPortraits - Charles Pachter & Dr. Jozef Straus
Kampagne Portraits
Werbende CIBC
Marke CIBC Private Wealth Management
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Bank Services, Börsenmakler
Slogan Artists capture the real you. So do we.
Story CIBC Private Wealth Management creates personalized financial plans that go 'beyond the numbers' by getting to know their clients on a deeper level. Our idea was to liken their process to how an artist is able to capture the true essence of their subjects. The communication began with a documentary series called "Portraits" that paired real CIBC Private Wealth clients with well-known portrait artists. The series followed every stage of the process - from the meeting, to getting to know each other, to actual painting. The final portraits then formed the basis of a multi-channel campaign that included digital, social, OOH and print.
Medientyp Internet-Film

Andere Werbungen dieser Kampagne