TitelCIBC Plane Spot
Agentur
Kampagne CIBC Plane Spot
Werbende Juniper Park/TBWA
Marke CIBC
Datum der ersten Ausstrahlung/Veröffentlichung 2021 / 9
Geschäftsbereich Bank Services, Börsenmakler
Story As part of CIBC’s rebrand, Juniper Park\TBWA was tasked with the launch advertising campaign. The aim was to launch the bank’s new logo and purpose in a highly emotive way, turning it into a physical “Symbol of Purpose” by making it real, giving it scale and dimension. This symbol becomes a metaphor for how CIBC can help make your ambitions real.   The backstory of the girl needed to have grit and authenticity. It was crucial to find a director who could create a film that would captivate audiences.    Director Chris Sargent is known for his visual storytelling. For this spot, he partnered with three-time Academy Award-winning cinematographer, Robert Richardson, as well as VFX studio a52, to bring his vision to the screen.  Another layer of emotion is built through music. The team discovered the perfect track that complements the visuals: Weyes Blood’s “Movies”, which draws us into another universe as the vocals begin.
Medientyp Fernsehen
Länge
Soundtrack Movies - Weyes Blood
Chief Creative Officer Graham Lang
Group Creative Director/ Copywriter Andy Linardatos
Group Creative Director/ Art Director Hylton Mann
VP Account Director Shelly-Ann Scott
Group Account Director Lin Wan
Account Executive Rachel Colomby
Producer Dena Thompson
Chief Marketing Officer Robert Assimakopoulos
VP, Marketing & Client Communications Esther Benzie
Sr. Director, Marketing Communications Laura Amantea
Sr. Manager/ Brand Marketing Todd Bennie
Brand Executive Producer Lori Estabrooks
Executive Producer Pat Nugent
Producer Michael Steinmann
Visual FX Supervisor Patrick Murphy
Director Chris Sargent
Executive Producer Michel Korchinsky
Executive Producer Sally Leggett
Producer Ed Callaghan
Producer Michelle Rich
Editor Ross Birchall

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