TitelNissan GT-R NFT
Agentur
Kampagne Nissan GT-R NFT
Werbende Nissan Motor Corp.
Marke Nissan
Datum der ersten Ausstrahlung/Veröffentlichung 2021 / 9
Geschäftsbereich Sportwagen
Story Juniper Park\TBWA developed the GT-R NFT to represent Nissan Canada’s quest to engage and excite audiences in bold ways. Commissioning a Canadian futurist, Alex McLeod, to create the one-of-a-kind digital artwork, this campaign recognizes the passion that NFT followers and car enthusiasts share when it comes to inspired design. The NFT, which went on auction for $280,000 came with one of the biggest gifts with purchase in Canadian history – the keys to a new, special edition Nissan GT-R Nismo supercar.
Medientyp Interaktiv
Länge
Chief Creative Officer Graham Lang
Creative Director Andrew Caie, TJ Arch
Associate Creative Director Jason Lee, Derek Silveira
Art Director Jason Lee, Olivia Hashka
Copywriter Derek Silveira, Jonathan Dick
Digital Artist Alex McLeod
Senior Integrated Producer Alice Xian
Integrated Producer Kristine Lippett
Content Editor Rod Reano
Bolt Executive Producer Nadia Dunn
Managing Director Adam Lang
Cluster Director Jessie Sweeney
Account Executive Emillie Cecillon
PR Edelman
Account Manager Shae Pollock
Director Jessica Fralick
Client Nissan Canada
Director of Marketing Ken Hearn
Director Corporate Communications Didier Marsaud
Senior Marketing Communications Manager Alannah David-Clark
Marketing Communications Manager Michael Bowen
Senior Planner Roxane Barry
PR & Communications Manager Douaa Jazouli

Andere Werbungen dieser Kampagne