|Problem||FootJoy is been dominating the Golf for years. However, new brands are added to the shopping list of golf enthusiasts. Brand with significant marketing budgets and powerful reputations. FootJoy needed to modernize its image through rebranding and new marketing campaign to speak to the new golf enthusiasts.|
|Ergebnis|| Apparel sales up 26% since campaign launch.|
FJ DNA and Hyperflex shoe inventory sold out within months of launch.
|Medientyp||Fernsehen & Kino|