|Titel||Kia Stinger Case Study|
|Kampagne||Kia Stinger_Performance PR|
|Slogan||Performance cars, Kia, Stinger, Direct Mail, PR|
|Problem||When it comes to performance cars, most automotive journalists didn't consider Kia. So when Kia launched their first-ever gran turismo, Stinger, we introduced an interactive book that performs like a GT to turn journalists head. Since the Stinger was engineered with 8 hears to unleash the driver's adrenaline, we engineered the book with 8 chapters to unleash the reader's adrenaline.|
|Ergebnis|| With just 75 books, we were able to shortlist Kia Stinger to win +18 automotive awards with +32% increase in positive brand sentiment.|
Automobile Magazine - "The book came out far on top of Honda and Toyota's efforts"
USA Today - "Kia proved me wrong"
Forbes - "Kia Stinger sends shivers down auto industry's spine"
|Medientyp||Informationsmaterial & Direktmarketing|