| Titel | Family Tree |
| Agentur | INNOCEAN USA |
| Kampagne | Palisade |
| Werbende | Hyundai Motor Group |
| Marke | Hyundai |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 9 |
| Geschäftsbereich | Kraftfahrzeuge |
| Story | In the national marketing campaign for the brand-new Palisade SUV, Hyundai is tapping into the notion that family is more than just the people with whom you share the same DNA. The integrated campaign communicates how family can be a range of people; those you run a marathon with, go surfing with, go to the spa with, or enjoy the beach with. No matter how you family, the Palisade offers the size, style, sophistication and capability to make the time you do spend together better. Starting tomorrow, Hyundai will air four new TV spots that highlight how not all families are the same, and neither are all SUVs. The ads will debut on Sept. 5 during the first the professional football game of the 2019 season. The spots demonstrate the Palisade’s capability (HTRAC AWD), advanced safety features (Blind View Monitor) and convenient features (3rd row power folding seats) - offering a better choice for a family-friendly SUV. “As the newest and flagship member in our family of high-quality vehicles, the Palisade brings the right amount of size and sophistication for all families,” said Dean Evans, CMO, Hyundai Motor America. “We understand that families are looking for more than just a practical and capable SUV. The Palisade’s advanced technology, entertainment, preventative safety features, and seating for up to eight passengers provide families with a better experience while on the road.” “When developing this new campaign, we considered how individuals are actually part of many families,” said Barney Goldberg, executive creative director, INNOCEAN USA. “We were fortunate to work with Academy winner Wally Pfister who brought our scripts to life beautifully, and Jason Bateman’s voiceover really captured the warmth we were hoping to convey.” |
| Medientyp | Interaktiv |
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