| Titel | The Boys drawn by Jade (6 y.o) |
| Agentur | Herezie |
| Kampagne | Parental Control |
| Werbende | Amazon Prime Video |
| Marke | Amazon Prime Video |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 7 |
| Geschäftsbereich | Andere |
| Slogan | We prefer they imagine them rather than watch them. |
| Story | Following a French study finding that children spend an average of seven hours a day in front of screens, Amazon film and video streaming platform, Prime Video, with its agency, Herezie, launched a campaign promoting its parental control settings. With shows like The Man in the High Castle (18+), Fleabag (18+) Jack Ryan (18+) and The Boys (18+), part of the Prime Video catalogue remains inaccessible to its younger members…and that’s exactly who they asked to create the campaign. Jade (6 y.o), Thiago (5) et Marilou (6), three young Prime Video members, were asked to use their imaginations and draw what the titles of some Prime Video Original series meant to them. Controversial, violent series containing vulgarity, reserved for an adult audience (16+/18+)... basically series they quite simply haven’t been able to watch. Each drawing will be the subject of a film retracing the child’s experience and focusing on their imagination, thankfully protected by the Prime Video parental control. The observation of a human truth in the form of these 3 video capsules. These same drawings will also be the subject of an OOH campaign around Paris, promoting three Amazon Original shows. The children will therefore become the youngest art directors in the history of Prime Video and will be credited for the campaign. |
| Philosophie | Jade (6), Thiago (5) et Marilou (6), three young Prime Video members, were asked to use their imaginations and draw what the titles of some Prime Video Original series meant to them. Controversial, violent series containing vulgarity, reserved for an adult audience (16+/18+)... basically series they quite simply haven’t been able to watch. Each drawing will be the subject of a film retracing the child’s experience and focusing on their imagination, thankfully protected by the Prime Video parental control. The observation of a human truth in the form of 3 video capsules available on the brand’s website and social media channels and that you can discover in the presskit. These same drawings will also be the subject of an OOH campaign around Paris, promoting three Amazon Original shows. The children will therefore become the youngest art directors in the history of Prime Video and will be credited for the campaign. Their work will be displayed next to the real posters of the series, thus drawing a parallel between the reality of the series and children’s interpretations of them. |
| Problem | Following a French study finding that children spend an average of seven hours a day in front of screens, Amazon film and video streaming platform, Prime Video, with its agency, Herezie, launched a campaign promoting its parental control settings. |
| Ergebnis | The new parental control settings of Amazon Prime Video prove that children have never seen these programs they're not allowed to watch. |
| Medientyp | Internetanzeigen |
| Länge | |
| Mehr Informationen | http://www.hereziegroup.paris |
| Social Media Manager | Alexandre Andresciani |
| CEO | Andrea Stillacci |
| Executive Creative Directors | Paul Marty, Etienne Renaux |
| Copywriter | Théo Castagné |
| Art Director | Rodolphe Pinta |
| Very Junior Art Directors | Jade, Marilou, Thiago |
| Account Director | Dimitri Boudnikoff |
| Account Manager | Marine Chenu |
| Community Manager | Douglas Antonio |
| TV Producer | Tanya Kozlova |
| Production company | The CABS |
| Directors | The CABS |