Titel | Make Love Not Walls 3 |
Agentur | Anomaly Amsterdam |
Kampagne | Make Love Not Walls |
Werbende | Diesel |
Marke | Diesel |
Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 2 |
Geschäftsbereich | Kleidung & Accessoires Kaufhäuser |
Story | Our challenge was to bring back the balls and bravery of Diesel, with a sharp pointed commentary on culture. "Make Love, Not Walls” is a message of defiant hope and positivity in the midst of dark times. An iconic rainbow colored inflatable tank, becomes the both powerful and ridiculous symbol of resistance in stark contrast to a barbed wired concrete wall. The images are assembled collage-style to create depth and texture with references to both religious iconography and historic images of protest. But the message is a simple one: That while the world is busy building walls, we will always be there to tear them down. While the campaign aligned perfectly with a border wall being signed by the American President, the messages goes beyond politics, and is one of global unity across sexes, races and ideologies. |
Medientyp | Presse & Publikationen |
Länge | |
Executive Creative Director | Martin Ginsborg |
Executive Creative Director | Lars Jorgensen |
Creative Director | Chris Adams |
Creative Director | Ross Cavin |
Fotograf | David LaChapelle |
Filmproduzent/Produzent | Steven Pranica |
Filmproduzent/Produzent | Coleen Haynes |
Direktor Fotografie | Fredrik Jacobi |
Produktionsdesigner | Annie Sperling |
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